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The University Marketing Office Collection holds materials that were created by the university for marketing purposes. These materials are comprised of pamphlets, brochures, calendars, informational handouts, event programs, news clippings, photographs and book inserts. All of these materials provide information on a wide variety of clubs, colleges, and organizations affiliated with the university.

This collection includes documents pertaining to the formation of the University of Central Florida's Academic Advising Council as well as its administration, initiatives, and achievements. There is also an official Academic Advising Statement and the Academic Advising handbook created for faculty.

The University of Central Florida Athletics Collection documents the history and operation of FTU and UCF sports and how University athletics have been chronicled in the media. The creation of several FTU and UCF sports teams are highlighted here, including the UCF football team in 1979. A large portion of this collection contains publications from most FTU and UCF sporting teams including yearly media guides used by local and national media outlets to aid in reporting on University sports.