University Marketing Office Publications Collection, 1967-2009
Collection context
Summary
- Creator:
- University of Central Florida. Office of Marketing
- Abstract:
- The University Marketing Office Collection holds materials that were created by the university for marketing purposes. These materials are comprised of pamphlets, brochures, calendars, informational handouts, event programs, news clippings, photographs and book inserts. All of these materials provide information on a wide variety of clubs, colleges, and organizations affiliated with the university.
- Extent:
- 7 boxes 7.0 Linear Feet
- Language:
- English
- Preferred citation:
University Marketing Office Collection, Special Collections and University Archives, University of Central Florida, Orlando, Florida.
Background
- Scope and content:
Series I: Campus Marketing, 1967-2006 holds materials that were produced primarily about or for the university, its programs, departments, and colleges at large. This series holds many different types of materials ranging from small pamphlets to calendars and large booklets.
Series II: Off Campus Marketing, 1968-2005 holds materials that were created for off-campus advertising and news reporting. Programs for music and art events make up a large portion of this series as well as magazines and newspaper clippings.
Series III: News Clippings, 1986-2009 consists of articles published by various publications about the university, as well as its faculty, staff, and students.
Series IV: UCF Uncut Contest, 2001 holds photographs and submission forms from the contest, which sought to document a day at UCF.
- Biographical / historical:
The University Marketing Office is one of five units that operates under the University Relations department. A client-based service that operates for both the administration and colleges on campus, the University Marketing Office is responsible for the marketing of the university both to potential students and to the general public. The University Marketing office strives to consolidate all of the university marketing under its umbrella so that the integrity of the university logo can be properly promoted and preserved.
- Acquisition information:
- The materials were first transferred to the University Archives by the University Marketing Office in 2005, and accessions have been added regularly since.
- Processing information:
Any deteriorating paper clips were removed and replaced with plastic clips. Newspaper and magazine clippings were consolidated into one folder. All materials were rehoused in acid-free folders and boxes. Duplicates and post-it notes were removed. Some materials of interest but not archival were moved to the vertical file. Photographs were sleeved.
- Arrangement:
The records are arranged in four series. Originally, the placement of materials was determined by whether the advertising was on or off campus. Upon the acquisition of new materials additional series were added for newsclippings and the UCF Uncut Contest. Other marketing materials acquired in subsequent acquisitions are added to Series I.
- Rules or conventions:
- Describing Archives: A Content Standard
Access and use
- Restrictions:
The collection is temporarily closed for research.
- Terms of access:
Unpublished records are protected by copyright. Permission to publish quote or reproduce must be secured from the repository and the copyright holder.
- Preferred citation:
University Marketing Office Collection, Special Collections and University Archives, University of Central Florida, Orlando, Florida.
- Location of this collection:
-
John C. Hitt Library12701 Pegasus Drive, Building 2OrlandoFL32816-8030USA
