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The University Marketing Office Collection holds materials that were created by the university for marketing purposes. These materials are comprised of pamphlets, brochures, calendars, informational handouts, event programs, news clippings, photographs and book inserts. All of these materials provide information on a wide variety of clubs, colleges, and organizations affiliated with the university.

This collection includes documents pertaining to the formation of the University of Central Florida's Academic Advising Council as well as its administration, initiatives, and achievements. There is also an official Academic Advising Statement and the Academic Advising handbook created for faculty.

Originally a volunteer organization, the UCF Alumni Association was founded in 1971 to foster relationships between the university and its alumni. Included in this collection are minutes, correspondence, brochures and related materials detailing the association's administration and outreach programs.

This collection contains scrapbooks, loose materials, and publications related to the UCF Arboretum. Comprised mostly of photographs, the collection also contains pamphlets, articles, and concept drawings.