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Louis Benito collection, 1954-1975, bulk 1960-1970

 

Summary

Creator:
Benito, Louis (1914-1993)
Abstract:
The collection consists of scrapbooks comprised of print advertisements created by the Louis Benito Advertising Company for businesses in the Tampa Bay area.
Extent:
14.50 Linear Feet
12 boxes
Language:
English
Preferred citation:

Louis Benito Advertising Company collection, USF Libraries - Tampa Special Collections, University of South Florida, Tampa, FL.

Background

Scope and content:

The collection consists of scrapbooks comprised of print advertisements created by the Louis Benito Advertising Company for businesses in the Tampa Bay area. The advertisements were mostly printed in the Tampa Tribune and Times. The collection contains advertisements for the First National Bank of Clearwater, First National Bank of Tampa, the Florida Chamber of Commerce, M & N Cigar Manufacturers Inc., and Elkes-Onized Pontiac.

Biographical / historical:

A native of Ybor City, Tampa, Florida, Louis Benito (1914-1993) opened the Louis Benito Advertising Company in 1954. In 1998, the Interpublic Group of Companies, Inc. (IPG) bought the Benito Advertising Company. After the acquisition, Benito Advertising merged with the Fahlgren Agency to create Fahlgren Benito in Downtown Tampa.

Note written by LA, 2005. MPY, 2010.

Acquisition information:
Unknown
Arrangement:

The collection is arranged roughly in chronological order.  The collection was originally kept in scrapbooks, most of which have been dismantled due to the fragile nature of the materials.

Rules or conventions:
Describing Archives: A Content Standard

Access and use

Terms of access:

None. The contents of the collection may be subject to copyright.  Visit the United States Copyright Office's website at http://www.copyright.gov/ for more information.

Preferred citation:

Louis Benito Advertising Company collection, USF Libraries - Tampa Special Collections, University of South Florida, Tampa, FL.

Location of this collection:
The University of South Florida, Tampa Campus
4202 East Fowler Ave. LIB122
Tampa
FL
33620-5400
USA