Oral history project conducted by Mark David Clark concerning the history of advertising and advertising agencies in Pensacola, with specific emphasis on recollections of Pat Dodson (Mayhew Wilson Dodson, 1929-1975) and the contributions of Dodson and his firm, Dodson, Craddock and Born, to Pensacola. Includes interviews with business partners, family, advertising executives, and Dodson's interest in historic preservation on Pensacola.