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The collection provides historical documentation of tourism and lodging accommodations in Northeast Florida in the late nineteenth and early to mid-twentieth centuries. The core of the collection relates to hotel accommodations, particularly text and visual materials representing once notable and no longer extant urban Jacksonville hotels. (Chiefly Hotels Andrew Jackson, Aragon, Carling, George Washington, Mason, Mayflower, Roosevelt, Seminole, Windle, and Windsor.)

The collection provides historical documentation of tourism activities in northeast Florida in the early to mid-twentieth century. The core of the collection relates to the promotion of tourism and tourist attractions. Representative attractions include the Florida Ostrich Farm, Marineland, and Oriental Gardens. Unique early printed items include a circa 1920s advertisement for the St. Johns River Day Line sightseeing steamer, and a souvenir folder featuring colored illustrations of tropical flora in Florida.