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The collection consists of syndicated newspaper clippings, ephemera, correspondence, brochures, photographs, and articles written about the various places and people of Florida.

This collection contains approximately 16,100 postcards that represent Florida's culture, environment and history. Postcards depict a variety of images, such as beaches, streets, hotels and government buildings, plants, landmarks, and tourist attractions. The collection primarily consists of postcards from the first half of the twentieth century. Many have been postmarked and mailed.