Sunbelt Expansion, pt. 3 (23378)

Scope and content:

Photo archive of 45 items, including 19 silver gelatin photographs, and 26 large scale negatives of many original images, ranging from 3.5 x 5 inches to 4 x 5 inches, contained in 14 annotated studio job envelopes, Clearwater and Pinellas County, Florida, 1951 to 1952. The envelopes identify dated assignments for Francis Paint Store, Y B Refrigeration, Rehbaum Display, Floor Center, Daniels Electric, Kenson Supply, a Flower Show at the Clearwater Civic Center, and Charles R. Fischer's real estate office, with several descriptions reading "Home Show," "Home Show Booth," or "Home Show Board." Charles R. Fischer's brick storefront appears with a projecting sidewalk canopy, a hanging sign reading "Charles R. Fischer Real Estate Appraisals," window cards advertising property listings, and three men in matching dark shirts and white slacks positioned on the bench, sidewalk, and doorway. The home show interiors include Daniels Electric Co. at 204 S. Garden Street advertising fixtures, contract wiring, electric heating, and Wesix "Wiredheat"; Rehbaum's Kelvinator Maytag booth with refrigerators, washers, stoves, and a "House of Gifts" display; flooring and paint booths with sample boards, cans, placards, and counters; and an athletic scoreboard overhead in the exhibition hall. The residential scenes record one story ranch houses with low rooflines, attached garages, broad windows, concrete drives, sparse new lawns, palm trees, patio umbrellas, screened porches, and backyard service areas, while the flower and table setting assignments include folding screens, draped fabric, "Section B" and "Class 4" placards, potted tropical plants, formal place settings, glassware, and checkerboard flooring.

(From seller's item description).

Contents

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