{"links":{"self":"https://flvc.lyrasistechnology.org/catalog.json?f%5Bplaces%5D%5B%5D=Sunrise+%28Fla.%29","last":"https://flvc.lyrasistechnology.org/catalog.json?f%5Bplaces%5D%5B%5D=Sunrise+%28Fla.%29\u0026page=1"},"meta":{"pages":{"current_page":1,"next_page":null,"prev_page":null,"total_pages":1,"limit_value":10,"offset_value":0,"total_count":3,"first_page?":true,"last_page?":true}},"data":[{"id":"1e181f04581fc0bc0e3b65e2_aspace_8371f673dcb6d41135fb4af8e3f25739","type":"Item","attributes":{"title":"Aerial photograph of early construction of Sunrise Golf Village, 1961","abstract_or_scope":{"id":"https://flvc.lyrasistechnology.org/catalog/1e181f04581fc0bc0e3b65e2_aspace_8371f673dcb6d41135fb4af8e3f25739#abstract_or_scope","type":"document_value","attributes":{"value":["\u003cp\u003eAerial photograph of early construction of Sunrise Golf Village Park. Includes the Upside-Down House. Construction is between NW 12th Street and NW 14th Courth, Sunrise.\u003c/p\u003e"],"label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/1e181f04581fc0bc0e3b65e2_aspace_8371f673dcb6d41135fb4af8e3f25739#breadcrumbs","type":"document_value","attributes":{"value":[{"ref_ssi":"aspace_8371f673dcb6d41135fb4af8e3f25739","ref_ssm":["aspace_8371f673dcb6d41135fb4af8e3f25739","aspace_8371f673dcb6d41135fb4af8e3f25739"],"id":"1e181f04581fc0bc0e3b65e2_aspace_8371f673dcb6d41135fb4af8e3f25739","title_filing_ssi":"Aerial photograph of early construction of Sunrise Golf Village","title_ssm":["Aerial photograph of early construction of Sunrise Golf Village"],"title_tesim":["Aerial photograph of early construction of Sunrise Golf Village"],"unitdate_other_ssim":["1961"],"normalized_date_ssm":["1961"],"normalized_title_ssm":["Aerial photograph of early construction of Sunrise Golf Village, 1961"],"text":["Aerial photograph of early construction of Sunrise Golf Village, 1961","Norman Johnson Collection, 1960-1964","/repositories/4/archival_objects/32957","Sunrise (Fla.)","Aerial photograph of early construction of Sunrise Golf Village Park. 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Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. ","This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.","OH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection","The Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\"."," Broward County Historical Archives","English"],"unitid_tesim":["BCHA.1982.1","/repositories/4/resources/444"],"normalized_date_ssm":["1960-1964"],"normalized_title_ssm":["Norman Johnson Collection, 1960-1964"],"collection_title_tesim":["Norman Johnson Collection, 1960-1964"],"collection_ssim":["Norman Johnson Collection, 1960-1964"],"repository_ssm":["Broward County Historical Archives"],"repository_ssim":["Broward County Historical Archives"],"geogname_ssm":["Sunrise (Fla.)"],"geogname_ssim":["Sunrise (Fla.)"],"places_ssim":["Sunrise (Fla.)"],"acqinfo_ssim":["Norman Johnson donated the materials to the Broward County Historical Commission on 09/01/1982 (Accession BCHA-1982.1)."],"access_subjects_ssim":["Real estate development","Urbanization","Real estate developers"],"access_subjects_ssm":["Real estate development","Urbanization","Real estate developers"],"has_online_content_ssim":["false"],"extent_ssm":["1 Flat File Drawer"],"extent_tesim":["1 Flat File Drawer"],"date_range_isim":[1960,1961,1962,1963,1964],"accessrestrict_html_tesm":["\u003cp\u003eThe Norman Johnson Collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["The Norman Johnson Collection is open for research."],"bioghist_html_tesm":["\u003cp\u003eIn 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. \u003c/p\u003e\n","\u003cp\u003eBy July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. \u003c/p\u003e\n","\u003cp\u003eJohnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. 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Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. \u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["In 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. "],"prefercite_html_tesm":["\u003cp\u003eNorman Johnson Collection, Broward County Historical Archives, Broward County Library.\u003c/p\u003e"],"prefercite_tesim":["Norman Johnson Collection, Broward County Historical Archives, Broward County Library."],"processinfo_html_tesm":["\u003cp\u003eThis collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection."],"relatedmaterial_html_tesm":["\u003cp\u003eOH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["OH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection"],"scopecontent_html_tesm":["\u003cp\u003eThe Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. 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It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\".\u003c/p\u003e"],"label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/1e181f04581fc0bc0e3b65e2#breadcrumbs","type":"document_value","attributes":{"value":[{"id":"1e181f04581fc0bc0e3b65e2","title_filing_ssi":"Johnson, Norman Collection","title_ssm":["Norman Johnson Collection"],"title_tesim":["Norman Johnson Collection"],"ead_ssi":"1e181f04581fc0bc0e3b65e2","unitdate_ssm":["1960-1964"],"unitdate_inclusive_ssm":["1960-1964"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["BCHA.1982.1","/repositories/4/resources/444"],"text":["BCHA.1982.1","/repositories/4/resources/444","Norman Johnson Collection, 1960-1964","Sunrise (Fla.)","Real estate development","Urbanization","Real estate developers","The Norman Johnson Collection is open for research.","In 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. ","This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.","OH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection","The Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\"."," Broward County Historical Archives","English"],"unitid_tesim":["BCHA.1982.1","/repositories/4/resources/444"],"normalized_date_ssm":["1960-1964"],"normalized_title_ssm":["Norman Johnson Collection, 1960-1964"],"collection_title_tesim":["Norman Johnson Collection, 1960-1964"],"collection_ssim":["Norman Johnson Collection, 1960-1964"],"repository_ssm":["Broward County Historical Archives"],"repository_ssim":["Broward County Historical Archives"],"geogname_ssm":["Sunrise (Fla.)"],"geogname_ssim":["Sunrise (Fla.)"],"places_ssim":["Sunrise (Fla.)"],"acqinfo_ssim":["Norman Johnson donated the materials to the Broward County Historical Commission on 09/01/1982 (Accession BCHA-1982.1)."],"access_subjects_ssim":["Real estate development","Urbanization","Real estate developers"],"access_subjects_ssm":["Real estate development","Urbanization","Real estate developers"],"has_online_content_ssim":["false"],"extent_ssm":["1 Flat File Drawer"],"extent_tesim":["1 Flat File Drawer"],"date_range_isim":[1960,1961,1962,1963,1964],"accessrestrict_html_tesm":["\u003cp\u003eThe Norman Johnson Collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["The Norman Johnson Collection is open for research."],"bioghist_html_tesm":["\u003cp\u003eIn 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. \u003c/p\u003e\n","\u003cp\u003eBy July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. \u003c/p\u003e\n","\u003cp\u003eJohnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. \u003c/p\u003e\n","\u003cp\u003eHis Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. \u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["In 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. "],"prefercite_html_tesm":["\u003cp\u003eNorman Johnson Collection, Broward County Historical Archives, Broward County Library.\u003c/p\u003e"],"prefercite_tesim":["Norman Johnson Collection, Broward County Historical Archives, Broward County Library."],"processinfo_html_tesm":["\u003cp\u003eThis collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. 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Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. ","This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.","OH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection","The Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\"."," Broward County Historical Archives","English"],"unitid_tesim":["BCHA.1982.1","/repositories/4/resources/444"],"normalized_date_ssm":["1960-1964"],"normalized_title_ssm":["Norman Johnson Collection, 1960-1964"],"collection_title_tesim":["Norman Johnson Collection, 1960-1964"],"collection_ssim":["Norman Johnson Collection, 1960-1964"],"repository_ssm":["Broward County Historical Archives"],"repository_ssim":["Broward County Historical Archives"],"geogname_ssm":["Sunrise (Fla.)"],"geogname_ssim":["Sunrise (Fla.)"],"places_ssim":["Sunrise (Fla.)"],"acqinfo_ssim":["Norman Johnson donated the materials to the Broward County Historical Commission on 09/01/1982 (Accession BCHA-1982.1)."],"access_subjects_ssim":["Real estate development","Urbanization","Real estate developers"],"access_subjects_ssm":["Real estate development","Urbanization","Real estate developers"],"has_online_content_ssim":["false"],"extent_ssm":["1 Flat File Drawer"],"extent_tesim":["1 Flat File Drawer"],"date_range_isim":[1960,1961,1962,1963,1964],"accessrestrict_html_tesm":["\u003cp\u003eThe Norman Johnson Collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["The Norman Johnson Collection is open for research."],"bioghist_html_tesm":["\u003cp\u003eIn 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. \u003c/p\u003e\n","\u003cp\u003eBy July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. \u003c/p\u003e\n","\u003cp\u003eJohnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. \u003c/p\u003e\n","\u003cp\u003eHis Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. \u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["In 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. "],"prefercite_html_tesm":["\u003cp\u003eNorman Johnson Collection, Broward County Historical Archives, Broward County Library.\u003c/p\u003e"],"prefercite_tesim":["Norman Johnson Collection, Broward County Historical Archives, Broward County Library."],"processinfo_html_tesm":["\u003cp\u003eThis collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. 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Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. 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It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\"."," Broward County Historical Archives","English"],"unitid_tesim":["BCHA.1982.1","/repositories/4/resources/444"],"normalized_date_ssm":["1960-1964"],"normalized_title_ssm":["Norman Johnson Collection, 1960-1964"],"collection_title_tesim":["Norman Johnson Collection, 1960-1964"],"collection_ssim":["Norman Johnson Collection, 1960-1964"],"repository_ssm":["Broward County Historical Archives"],"repository_ssim":["Broward County Historical Archives"],"geogname_ssm":["Sunrise (Fla.)"],"geogname_ssim":["Sunrise (Fla.)"],"places_ssim":["Sunrise (Fla.)"],"acqinfo_ssim":["Norman Johnson donated the materials to the Broward County Historical Commission on 09/01/1982 (Accession BCHA-1982.1)."],"access_subjects_ssim":["Real estate development","Urbanization","Real estate developers"],"access_subjects_ssm":["Real estate development","Urbanization","Real estate developers"],"has_online_content_ssim":["false"],"extent_ssm":["1 Flat File Drawer"],"extent_tesim":["1 Flat File Drawer"],"date_range_isim":[1960,1961,1962,1963,1964],"accessrestrict_html_tesm":["\u003cp\u003eThe Norman Johnson Collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["The Norman Johnson Collection is open for research."],"bioghist_html_tesm":["\u003cp\u003eIn 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. \u003c/p\u003e\n","\u003cp\u003eBy July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. \u003c/p\u003e\n","\u003cp\u003eJohnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. \u003c/p\u003e\n","\u003cp\u003eHis Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. \u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["In 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. "],"prefercite_html_tesm":["\u003cp\u003eNorman Johnson Collection, Broward County Historical Archives, Broward County Library.\u003c/p\u003e"],"prefercite_tesim":["Norman Johnson Collection, Broward County Historical Archives, Broward County Library."],"processinfo_html_tesm":["\u003cp\u003eThis collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection."],"relatedmaterial_html_tesm":["\u003cp\u003eOH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["OH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection"],"scopecontent_html_tesm":["\u003cp\u003eThe Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\".\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["The Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\"."],"names_ssim":[" Broward County Historical Archives"],"corpname_ssim":[" Broward County Historical Archives"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":6,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_root_":"1e181f04581fc0bc0e3b65e2","timestamp":"2026-07-09T02:27:23.293Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/1e181f04581fc0bc0e3b65e2_aspace_89f52ee548bedf64de6dd4b97dd6c9af"}}],"included":[{"type":"facet","id":"collection_ssim","attributes":{"label":"Collection","items":[{"attributes":{"label":"Norman Johnson Collection, 1960-1964","value":"Norman Johnson Collection, 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