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"],"names_ssim":["Florida Gulf Coast University Special Collections"],"corpname_ssim":["Florida Gulf Coast University Special Collections"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":269,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1870843535614279680,"_root_":"6ef9b12dd4f42eb4de7a67c1","timestamp":"2026-07-16T04:17:09.925Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/6ef9b12dd4f42eb4de7a67c1_aspace_99dd450a769eaf0d4d5a35b03023319a"}},{"id":"d3616fdf15e8d4c7a8a83827_aspace_d79fa48437ed6b00adec95b63920685e","type":"File","attributes":{"title":"Brands \u0026 Trademarks Registered for Grade Purposes, 1996-08-07-1999-01-05, 2009-09-30","breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/d3616fdf15e8d4c7a8a83827_aspace_d79fa48437ed6b00adec95b63920685e#breadcrumbs","type":"document_value","attributes":{"value":[{"ref_ssi":"aspace_d79fa48437ed6b00adec95b63920685e","ref_ssm":["aspace_d79fa48437ed6b00adec95b63920685e","aspace_d79fa48437ed6b00adec95b63920685e"],"id":"d3616fdf15e8d4c7a8a83827_aspace_d79fa48437ed6b00adec95b63920685e","title_filing_ssi":"Brands \u0026 Trademarks Registered for Grade Purposes","title_ssm":["Brands \u0026 Trademarks Registered for Grade Purposes"],"title_tesim":["Brands \u0026 Trademarks Registered for Grade Purposes"],"unitdate_inclusive_ssm":["1996-08-07-1999-01-05"],"unitdate_other_ssim":["2009-09-30"],"normalized_date_ssm":["1996-08-07-1999-01-05, 2009-09-30"],"normalized_title_ssm":["Brands \u0026 Trademarks Registered for Grade Purposes, 1996-08-07-1999-01-05, 2009-09-30"],"text":["Brands \u0026 Trademarks Registered for Grade Purposes, 1996-08-07-1999-01-05, 2009-09-30","Jim Ellis Collection, 1885-1999","Business","/repositories/3/archival_objects/34282","box 7"],"component_level_isim":[2],"parent_ids_ssim":["d3616fdf15e8d4c7a8a83827","d3616fdf15e8d4c7a8a83827_aspace_a29ef8a78b800b3cb48140bb83587811"],"parent_unittitles_ssm":["Jim Ellis Collection, 1885-1999","Business"],"parent_unittitles_tesim":["Jim Ellis Collection, 1885-1999","Business"],"parent_levels_ssm":["collection","Series"],"unitid_ssm":["/repositories/3/archival_objects/34282"],"repository_ssim":["Thomas B. Mack Florida Citrus Archives"],"collection_ssim":["Jim Ellis Collection, 1885-1999"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"level_ssm":["File"],"level_ssim":["File"],"sort_isi":15,"parent_access_restrict_tesm":["This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials."],"parent_access_terms_tesm":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"date_range_isim":[1996,1997,1998,1999,2009],"containers_ssim":["box 7"],"_nest_path_":"/components#0/components#8","_nest_parent_":"d3616fdf15e8d4c7a8a83827_aspace_a29ef8a78b800b3cb48140bb83587811","_root_":"d3616fdf15e8d4c7a8a83827","_version_":1870852005533057024,"timestamp":"2026-07-16T06:31:47.472Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"d3616fdf15e8d4c7a8a83827","title_ssm":["Jim Ellis Collection"],"title_tesim":["Jim Ellis Collection"],"ead_ssi":"d3616fdf15e8d4c7a8a83827","unitdate_ssm":["1885-1999"],"unitdate_inclusive_ssm":["1885-1999"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["CIT4030","/repositories/3/resources/135"],"text":["CIT4030","/repositories/3/resources/135","Jim Ellis Collection, 1885-1999","Citrus fruit industry--Florida--History.","Fruit Crate Labels","Fruit--Labels--Florida","Antiques--Florida--Collectors and collecting","Citrus fruit industry--Florida--Polk County","Florida Citrus Mutual","Citrus fruits--Diseases and pests--Florida","Agricultural policy--United States","Citrus fruits--Packing--Florida","This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.","James Howard Ellis was born on April 2, 1935 to Percy and Fannie Ellis in their wooden frame home in the middle of an Alturas orange grove, by our current Florida Commissioner of Agriculture, Adam Putnam's great-grandfather, Dr. Hughes.  His father had a small grove, but also worked at Lake Garfield Citrus Cooperative as a night watchman and repaired their wooden field crates before moving up the ladder to become the General Manager.  Jim grew up with his younger brother Charles, working in his family's groves hoeing, feeding livestock, pruning trees – whatever needed to be done – a trait he would carry with him throughout his life.","He attended a wooden three-room schoolhouse in Alturas through six grades, moving on to Bartow High School for two years before going to the Summerlin Institute – where he graduated in 1953. He was a Sentinel in the FFA, as well as a member of the Parliamentarian and Judging Teams, and participated in the first Polk County Youth Fair, where he placed with a dairy animal. After graduation, he attended a National Guard summer camp, which prompted him to join the army in September of that year. He served in the United States Army with the 7th Infantry Division from 1953-56 in Korea, replacing those who were on the front lines and preparing their remains for shipment back to the United States.","He finished his tour of duty and returned home in 1956, where he met and married his wife of almost 60 years, Shirley, who he met through her father, a Baptist preacher in Alturas.  He worked for a year with the Plant Board on the burrowing nematode project, digging up roots and putting them in a jar for testing.  His crew leader was a graduate of Florida Southern College and it didn't take Jim long to realize that an education meant better wages, so he signed up for Florida Southern College on the GI Bill majoring in citrus. While there, he was president of the Citrus Club and received the Florida Citrus Mutual Award for Outstanding Achievement in the field of citrus studies, graduating in 1960 with a degree in citrus.  While attending school, Jim worked part-time in groves for whoever would hire him, earning a reputation as a personable hard worker who knew his way around a grove.","Shortly before Jim's graduation, Bob Rutledge, the general manager of Florida Citrus Mutual, was driving through town, saw Jim, and yelled out the car window for Jim to stop by and see him.  Jim did, and Rutledge hired him on the spot as the Florida Citrus Mutual field man for Polk County under Dale Carlton. He worked there for five years during the early stages of FCM– hosting steak dinners and signing up growers as members of the organization.","In 1965, his father and Uncle Joe needed him as a shipping clerk for Lake Garfield Citrus Cooperative and, after a brief stint selling chemicals to growers, he moved up the ladder to General Manager, making him the third Ellis man to work in that position for Lake Garfield Citrus Cooperative.","As general manager, Jim learned to \"think outside the box,\" always experimenting with ways to do things better but – more importantly – sharing his successes with other industry members.  In 1979, he gave a presentation to the Florida State Horticultural Society which was printed in the February 1980 issue of Citrus Industry Magazine titled \"Innovations for Citrus Packinghouses.\"  The article showcased a number of unique ideas including: mechanical gathering of leaves and other trash in pallet boxes that are dumped with a homemade forklift attachment; controlled recycling of hot air to reduce dryer fuel costs; a \"magnetic broom\" on forklift trucks in the receiving yard to gather nails and junk metal that otherwise ruin tires; and electric photocells that detected a fruit pile-up in the cannery bins and shut off the necessary equipment. He introduced the first electronic sorter to the state of Florida and experimented with cutting and scoring grapefruit, applying a sweetener and shrink wrapping them to market as a breakfast item. In addition, he was among the early experimenters using different forms of automated fruit harvesting equipment such as cherry pickers to shake seedling trees and abscission chemicals, which were only good when conditions were ideal.","When the freezes shut down the packinghouse in the late '80s, Jim went to work at Orange-Co as the production manager for Polk County, going back to chemical sales when they shut down.  However, his broad knowledge of the growers and the industry made him an ideal candidate for running the Citrus License \u0026 Bonds, Division of Fruits \u0026 Vegetables, for the Florida Department of Agriculture and Consumer Services.  His attention to detail and love for the industry helped him watch out for the growers' interest in numerous fruit-buying situations.","Jim has served on numerous boards, including stints as president for the Polk County Farm Bureau, Florida Citrus Showcase and the Interior Seald-Sweet Shippers, Inc. He was a member of the Citrus Research and Education Foundation, the Polk County Extension Overall Advisory Council, the Florida Farm Bureau and a 25-year member of the Kiwanis Club.","His main love, however, is history and talking about history.  Jim always has a story to tell if you have the time to listen, and – if you don't – you should make time, because he's a great storyteller!!!  His recollections of the early days of the industry are an invaluable asset to the Florida Citrus Hall of Fame's Oral History Project, and he is constantly finding old artifacts to add to the archival collections – along with the information on how they were utilized. He continues to run the \"No Names\" Club, which is strictly for \"old-timers,\" and sets up the meetings and programs each month.","However, Jim is probably best known for not only his passion for the citrus industry and its history, but his citrus crate label collection.  He has one of the largest collections of Florida citrus crate labels in the world, which is the nucleus for the Florida Citrus Label Digital Collection at Florida Southern College.  He and fellow label collector, Jerry Chicone, brought label-collecting to the forefront in the early '60s and '70s, when people were throwing out and burning old labels to make room in the packinghouses for the cardboard fruit boxes which had taken the place of the wooden shipping crates.  His collection, along with that of Chicone's, has been used in three books on citrus labels, and has even been featured in the décor of a restaurant recently opened in Sarasota!","However, the newest development based on Jim's collection is the Polk County Citrus Label Driving Tour, which is a collaboration between the Florida Citrus Hall of Fame, Visit Central Florida and The Polk County History and Heritage Trail to stimulate interest in the history and citrus legacy of all the communities throughout Polk County. This flagship program currently includes almost 20 installations with enlarged reproductions of the vintage labels located on various buildings and sites throughout the county. The accompanying map provides background information on each label displayed, presenting the connection between that community and the citrus industry and the long-term goal is to eventually take the concept statewide and help showcase the importance of the citrus industry to the state of Florida.","He has been an avid speaker about both citrus labels and the industry in general, helping educate everyone from school children to senior citizens on the Florida citrus industry.  He was also a key component in creating the partnership in 2008 between the Florida Citrus Hall of Fame and his beloved alma mater, Florida Southern College.  He attended the initial meetings between Dr. Anne Kerr, Rob Tate and the Hall of Fame, helping to smooth the way for the move to FSC and raise the necessary funding.  Funding that not only led to a physical presence on campus, but a website and fellowship endowments that have led to an engaged learning program with FSC students focused on preserving the heritage of the Florida citrus industry.  Current digital collections include over 1,500 Florida citrus labels, 350 industry postcards and 500 photographs, as well as oral history interviews and Hall of Fame member biographies.","Jim has led a distinguished career for decades in the Florida citrus industry as a grower, packer, industry representative and historian. His love of the industry and his willingness to share his knowledge has made him an invaluable resource to whoever asks him for help or information.  Dr. Calvin Arnold summed it up nicely: \"Jim really gives to the industry from his heart, with no expectation of personal gain – his passion IS the citrus industry.\"\nBiographical Information found via Florida Citrus Hall of Fame website.","This collection contains various artifacts relating to citrus history.  The bulk of the collection is made of citrus labeling, ranging from collected crate labels to can labels, correspondence on label collecting, and even a crate label stamp.  It also contains information on inspections on citrus and vegetable groves, including inspector manuals and records.  Finiancial and business records are also contained in this collection.","This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).","Thomas B. Mack Florida Citrus Archives","English"],"unitid_tesim":["CIT4030","/repositories/3/resources/135"],"normalized_date_ssm":["1885-1999"],"normalized_title_ssm":["Jim Ellis Collection, 1885-1999"],"collection_title_tesim":["Jim Ellis Collection, 1885-1999"],"collection_ssim":["Jim Ellis Collection, 1885-1999"],"repository_ssm":["Thomas B. Mack Florida Citrus Archives"],"repository_ssim":["Thomas B. Mack Florida Citrus Archives"],"access_terms_ssm":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. 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His father had a small grove, but also worked at Lake Garfield Citrus Cooperative as a night watchman and repaired their wooden field crates before moving up the ladder to become the General Manager.  Jim grew up with his younger brother Charles, working in his family's groves hoeing, feeding livestock, pruning trees \u0026#x2013; whatever needed to be done \u0026#x2013; a trait he would carry with him throughout his life.\u003c/p\u003e\n","\u003cp\u003eHe attended a wooden three-room schoolhouse in Alturas through six grades, moving on to Bartow High School for two years before going to the Summerlin Institute \u0026#x2013; where he graduated in 1953. He was a Sentinel in the FFA, as well as a member of the Parliamentarian and Judging Teams, and participated in the first Polk County Youth Fair, where he placed with a dairy animal. After graduation, he attended a National Guard summer camp, which prompted him to join the army in September of that year. He served in the United States Army with the 7th Infantry Division from 1953-56 in Korea, replacing those who were on the front lines and preparing their remains for shipment back to the United States.\u003c/p\u003e\n","\u003cp\u003eHe finished his tour of duty and returned home in 1956, where he met and married his wife of almost 60 years, Shirley, who he met through her father, a Baptist preacher in Alturas.  He worked for a year with the Plant Board on the burrowing nematode project, digging up roots and putting them in a jar for testing.  His crew leader was a graduate of Florida Southern College and it didn't take Jim long to realize that an education meant better wages, so he signed up for Florida Southern College on the GI Bill majoring in citrus. While there, he was president of the Citrus Club and received the Florida Citrus Mutual Award for Outstanding Achievement in the field of citrus studies, graduating in 1960 with a degree in citrus.  While attending school, Jim worked part-time in groves for whoever would hire him, earning a reputation as a personable hard worker who knew his way around a grove.\u003c/p\u003e\n","\u003cp\u003eShortly before Jim's graduation, Bob Rutledge, the general manager of Florida Citrus Mutual, was driving through town, saw Jim, and yelled out the car window for Jim to stop by and see him.  Jim did, and Rutledge hired him on the spot as the Florida Citrus Mutual field man for Polk County under Dale Carlton. He worked there for five years during the early stages of FCM\u0026#x2013; hosting steak dinners and signing up growers as members of the organization.\u003c/p\u003e\n","\u003cp\u003eIn 1965, his father and Uncle Joe needed him as a shipping clerk for Lake Garfield Citrus Cooperative and, after a brief stint selling chemicals to growers, he moved up the ladder to General Manager, making him the third Ellis man to work in that position for Lake Garfield Citrus Cooperative.\u003c/p\u003e\n","\u003cp\u003eAs general manager, Jim learned to \"think outside the box,\" always experimenting with ways to do things better but \u0026#x2013; more importantly \u0026#x2013; sharing his successes with other industry members.  In 1979, he gave a presentation to the Florida State Horticultural Society which was printed in the February 1980 issue of Citrus Industry Magazine titled \"Innovations for Citrus Packinghouses.\"  The article showcased a number of unique ideas including: mechanical gathering of leaves and other trash in pallet boxes that are dumped with a homemade forklift attachment; controlled recycling of hot air to reduce dryer fuel costs; a \"magnetic broom\" on forklift trucks in the receiving yard to gather nails and junk metal that otherwise ruin tires; and electric photocells that detected a fruit pile-up in the cannery bins and shut off the necessary equipment. He introduced the first electronic sorter to the state of Florida and experimented with cutting and scoring grapefruit, applying a sweetener and shrink wrapping them to market as a breakfast item. In addition, he was among the early experimenters using different forms of automated fruit harvesting equipment such as cherry pickers to shake seedling trees and abscission chemicals, which were only good when conditions were ideal.\u003c/p\u003e\n","\u003cp\u003eWhen the freezes shut down the packinghouse in the late '80s, Jim went to work at Orange-Co as the production manager for Polk County, going back to chemical sales when they shut down.  However, his broad knowledge of the growers and the industry made him an ideal candidate for running the Citrus License \u0026amp; Bonds, Division of Fruits \u0026amp; Vegetables, for the Florida Department of Agriculture and Consumer Services.  His attention to detail and love for the industry helped him watch out for the growers' interest in numerous fruit-buying situations.\u003c/p\u003e\n","\u003cp\u003eJim has served on numerous boards, including stints as president for the Polk County Farm Bureau, Florida Citrus Showcase and the Interior Seald-Sweet Shippers, Inc. He was a member of the Citrus Research and Education Foundation, the Polk County Extension Overall Advisory Council, the Florida Farm Bureau and a 25-year member of the Kiwanis Club.\u003c/p\u003e\n","\u003cp\u003eHis main love, however, is history and talking about history.  Jim always has a story to tell if you have the time to listen, and \u0026#x2013; if you don't \u0026#x2013; you should make time, because he's a great storyteller!!!  His recollections of the early days of the industry are an invaluable asset to the Florida Citrus Hall of Fame's Oral History Project, and he is constantly finding old artifacts to add to the archival collections \u0026#x2013; along with the information on how they were utilized. He continues to run the \"No Names\" Club, which is strictly for \"old-timers,\" and sets up the meetings and programs each month.\u003c/p\u003e\n","\u003cp\u003eHowever, Jim is probably best known for not only his passion for the citrus industry and its history, but his citrus crate label collection.  He has one of the largest collections of Florida citrus crate labels in the world, which is the nucleus for the Florida Citrus Label Digital Collection at Florida Southern College.  He and fellow label collector, Jerry Chicone, brought label-collecting to the forefront in the early '60s and '70s, when people were throwing out and burning old labels to make room in the packinghouses for the cardboard fruit boxes which had taken the place of the wooden shipping crates.  His collection, along with that of Chicone's, has been used in three books on citrus labels, and has even been featured in the d\u0026#xE9;cor of a restaurant recently opened in Sarasota!\u003c/p\u003e\n","\u003cp\u003eHowever, the newest development based on Jim's collection is the Polk County Citrus Label Driving Tour, which is a collaboration between the Florida Citrus Hall of Fame, Visit Central Florida and The Polk County History and Heritage Trail to stimulate interest in the history and citrus legacy of all the communities throughout Polk County. This flagship program currently includes almost 20 installations with enlarged reproductions of the vintage labels located on various buildings and sites throughout the county. The accompanying map provides background information on each label displayed, presenting the connection between that community and the citrus industry and the long-term goal is to eventually take the concept statewide and help showcase the importance of the citrus industry to the state of Florida.\u003c/p\u003e\n","\u003cp\u003eHe has been an avid speaker about both citrus labels and the industry in general, helping educate everyone from school children to senior citizens on the Florida citrus industry.  He was also a key component in creating the partnership in 2008 between the Florida Citrus Hall of Fame and his beloved alma mater, Florida Southern College.  He attended the initial meetings between Dr. Anne Kerr, Rob Tate and the Hall of Fame, helping to smooth the way for the move to FSC and raise the necessary funding.  Funding that not only led to a physical presence on campus, but a website and fellowship endowments that have led to an engaged learning program with FSC students focused on preserving the heritage of the Florida citrus industry.  Current digital collections include over 1,500 Florida citrus labels, 350 industry postcards and 500 photographs, as well as oral history interviews and Hall of Fame member biographies.\u003c/p\u003e\n","\u003cp\u003eJim has led a distinguished career for decades in the Florida citrus industry as a grower, packer, industry representative and historian. His love of the industry and his willingness to share his knowledge has made him an invaluable resource to whoever asks him for help or information.  Dr. Calvin Arnold summed it up nicely: \"Jim really gives to the industry from his heart, with no expectation of personal gain \u0026#x2013; his passion IS the citrus industry.\"\nBiographical Information found via Florida Citrus Hall of Fame website.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["James Howard Ellis was born on April 2, 1935 to Percy and Fannie Ellis in their wooden frame home in the middle of an Alturas orange grove, by our current Florida Commissioner of Agriculture, Adam Putnam's great-grandfather, Dr. Hughes.  His father had a small grove, but also worked at Lake Garfield Citrus Cooperative as a night watchman and repaired their wooden field crates before moving up the ladder to become the General Manager.  Jim grew up with his younger brother Charles, working in his family's groves hoeing, feeding livestock, pruning trees – whatever needed to be done – a trait he would carry with him throughout his life.","He attended a wooden three-room schoolhouse in Alturas through six grades, moving on to Bartow High School for two years before going to the Summerlin Institute – where he graduated in 1953. He was a Sentinel in the FFA, as well as a member of the Parliamentarian and Judging Teams, and participated in the first Polk County Youth Fair, where he placed with a dairy animal. After graduation, he attended a National Guard summer camp, which prompted him to join the army in September of that year. He served in the United States Army with the 7th Infantry Division from 1953-56 in Korea, replacing those who were on the front lines and preparing their remains for shipment back to the United States.","He finished his tour of duty and returned home in 1956, where he met and married his wife of almost 60 years, Shirley, who he met through her father, a Baptist preacher in Alturas.  He worked for a year with the Plant Board on the burrowing nematode project, digging up roots and putting them in a jar for testing.  His crew leader was a graduate of Florida Southern College and it didn't take Jim long to realize that an education meant better wages, so he signed up for Florida Southern College on the GI Bill majoring in citrus. While there, he was president of the Citrus Club and received the Florida Citrus Mutual Award for Outstanding Achievement in the field of citrus studies, graduating in 1960 with a degree in citrus.  While attending school, Jim worked part-time in groves for whoever would hire him, earning a reputation as a personable hard worker who knew his way around a grove.","Shortly before Jim's graduation, Bob Rutledge, the general manager of Florida Citrus Mutual, was driving through town, saw Jim, and yelled out the car window for Jim to stop by and see him.  Jim did, and Rutledge hired him on the spot as the Florida Citrus Mutual field man for Polk County under Dale Carlton. He worked there for five years during the early stages of FCM– hosting steak dinners and signing up growers as members of the organization.","In 1965, his father and Uncle Joe needed him as a shipping clerk for Lake Garfield Citrus Cooperative and, after a brief stint selling chemicals to growers, he moved up the ladder to General Manager, making him the third Ellis man to work in that position for Lake Garfield Citrus Cooperative.","As general manager, Jim learned to \"think outside the box,\" always experimenting with ways to do things better but – more importantly – sharing his successes with other industry members.  In 1979, he gave a presentation to the Florida State Horticultural Society which was printed in the February 1980 issue of Citrus Industry Magazine titled \"Innovations for Citrus Packinghouses.\"  The article showcased a number of unique ideas including: mechanical gathering of leaves and other trash in pallet boxes that are dumped with a homemade forklift attachment; controlled recycling of hot air to reduce dryer fuel costs; a \"magnetic broom\" on forklift trucks in the receiving yard to gather nails and junk metal that otherwise ruin tires; and electric photocells that detected a fruit pile-up in the cannery bins and shut off the necessary equipment. He introduced the first electronic sorter to the state of Florida and experimented with cutting and scoring grapefruit, applying a sweetener and shrink wrapping them to market as a breakfast item. In addition, he was among the early experimenters using different forms of automated fruit harvesting equipment such as cherry pickers to shake seedling trees and abscission chemicals, which were only good when conditions were ideal.","When the freezes shut down the packinghouse in the late '80s, Jim went to work at Orange-Co as the production manager for Polk County, going back to chemical sales when they shut down.  However, his broad knowledge of the growers and the industry made him an ideal candidate for running the Citrus License \u0026 Bonds, Division of Fruits \u0026 Vegetables, for the Florida Department of Agriculture and Consumer Services.  His attention to detail and love for the industry helped him watch out for the growers' interest in numerous fruit-buying situations.","Jim has served on numerous boards, including stints as president for the Polk County Farm Bureau, Florida Citrus Showcase and the Interior Seald-Sweet Shippers, Inc. He was a member of the Citrus Research and Education Foundation, the Polk County Extension Overall Advisory Council, the Florida Farm Bureau and a 25-year member of the Kiwanis Club.","His main love, however, is history and talking about history.  Jim always has a story to tell if you have the time to listen, and – if you don't – you should make time, because he's a great storyteller!!!  His recollections of the early days of the industry are an invaluable asset to the Florida Citrus Hall of Fame's Oral History Project, and he is constantly finding old artifacts to add to the archival collections – along with the information on how they were utilized. He continues to run the \"No Names\" Club, which is strictly for \"old-timers,\" and sets up the meetings and programs each month.","However, Jim is probably best known for not only his passion for the citrus industry and its history, but his citrus crate label collection.  He has one of the largest collections of Florida citrus crate labels in the world, which is the nucleus for the Florida Citrus Label Digital Collection at Florida Southern College.  He and fellow label collector, Jerry Chicone, brought label-collecting to the forefront in the early '60s and '70s, when people were throwing out and burning old labels to make room in the packinghouses for the cardboard fruit boxes which had taken the place of the wooden shipping crates.  His collection, along with that of Chicone's, has been used in three books on citrus labels, and has even been featured in the décor of a restaurant recently opened in Sarasota!","However, the newest development based on Jim's collection is the Polk County Citrus Label Driving Tour, which is a collaboration between the Florida Citrus Hall of Fame, Visit Central Florida and The Polk County History and Heritage Trail to stimulate interest in the history and citrus legacy of all the communities throughout Polk County. This flagship program currently includes almost 20 installations with enlarged reproductions of the vintage labels located on various buildings and sites throughout the county. The accompanying map provides background information on each label displayed, presenting the connection between that community and the citrus industry and the long-term goal is to eventually take the concept statewide and help showcase the importance of the citrus industry to the state of Florida.","He has been an avid speaker about both citrus labels and the industry in general, helping educate everyone from school children to senior citizens on the Florida citrus industry.  He was also a key component in creating the partnership in 2008 between the Florida Citrus Hall of Fame and his beloved alma mater, Florida Southern College.  He attended the initial meetings between Dr. Anne Kerr, Rob Tate and the Hall of Fame, helping to smooth the way for the move to FSC and raise the necessary funding.  Funding that not only led to a physical presence on campus, but a website and fellowship endowments that have led to an engaged learning program with FSC students focused on preserving the heritage of the Florida citrus industry.  Current digital collections include over 1,500 Florida citrus labels, 350 industry postcards and 500 photographs, as well as oral history interviews and Hall of Fame member biographies.","Jim has led a distinguished career for decades in the Florida citrus industry as a grower, packer, industry representative and historian. His love of the industry and his willingness to share his knowledge has made him an invaluable resource to whoever asks him for help or information.  Dr. Calvin Arnold summed it up nicely: \"Jim really gives to the industry from his heart, with no expectation of personal gain – his passion IS the citrus industry.\"\nBiographical Information found via Florida Citrus Hall of Fame website."],"scopecontent_html_tesm":["\u003cp\u003eThis collection contains various artifacts relating to citrus history.  The bulk of the collection is made of citrus labeling, ranging from collected crate labels to can labels, correspondence on label collecting, and even a crate label stamp.  It also contains information on inspections on citrus and vegetable groves, including inspector manuals and records.  Finiancial and business records are also contained in this collection.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["This collection contains various artifacts relating to citrus history.  The bulk of the collection is made of citrus labeling, ranging from collected crate labels to can labels, correspondence on label collecting, and even a crate label stamp.  It also contains information on inspections on citrus and vegetable groves, including inspector manuals and records.  Finiancial and business records are also contained in this collection."],"userestrict_html_tesm":["\u003cp\u003eThis collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"names_ssim":["Thomas B. Mack Florida Citrus Archives"],"corpname_ssim":["Thomas B. Mack Florida Citrus Archives"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":156,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1870852005533057024,"_root_":"d3616fdf15e8d4c7a8a83827","timestamp":"2026-07-16T06:31:47.472Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/d3616fdf15e8d4c7a8a83827_aspace_d79fa48437ed6b00adec95b63920685e"}},{"id":"c62033b9da482f42de6f1d29_aspace_0189451b3a1ddf7f69031608996d4c88","type":"File","attributes":{"title":"Br-By, 1951, 1974, 1985, 1996–2013","breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/c62033b9da482f42de6f1d29_aspace_0189451b3a1ddf7f69031608996d4c88#breadcrumbs","type":"document_value","attributes":{"value":[{"ref_ssi":"aspace_0189451b3a1ddf7f69031608996d4c88","ref_ssm":["aspace_0189451b3a1ddf7f69031608996d4c88","aspace_0189451b3a1ddf7f69031608996d4c88"],"id":"c62033b9da482f42de6f1d29_aspace_0189451b3a1ddf7f69031608996d4c88","title_filing_ssi":"Br-By","title_ssm":["Br-By"],"title_tesim":["Br-By"],"unitdate_inclusive_ssm":["1951","1974","1985","1996–2013"],"normalized_date_ssm":["1951, 1974, 1985, 1996–2013"],"normalized_title_ssm":["Br-By, 1951, 1974, 1985, 1996–2013"],"text":["Br-By, 1951, 1974, 1985, 1996–2013","Robert H. Brown tourism collection, 1900-2013, bulk 1970-2010","Series I: Florida, 1900–2013","Brochures \u0026 Presskits","/repositories/4/archival_objects/89332","box 52","folder 7"],"component_level_isim":[3],"parent_ids_ssim":["c62033b9da482f42de6f1d29","c62033b9da482f42de6f1d29_aspace_83107027ba2e547fbc24aa88f01d15e8","c62033b9da482f42de6f1d29_aspace_b77e8c2bd63a0bd2de4d7e04b0a26d38"],"parent_unittitles_ssm":["Robert H. Brown tourism collection, 1900-2013, bulk 1970-2010","Series I: Florida, 1900–2013","Brochures \u0026 Presskits"],"parent_unittitles_tesim":["Robert H. Brown tourism collection, 1900-2013, bulk 1970-2010","Series I: Florida, 1900–2013","Brochures \u0026 Presskits"],"parent_levels_ssm":["collection","Series","Subseries"],"unitid_ssm":["/repositories/4/archival_objects/89332"],"repository_ssim":["UCF Special Collections"],"collection_ssim":["Robert H. Brown tourism collection, 1900-2013, bulk 1970-2010"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"level_ssm":["File"],"level_ssim":["File"],"sort_isi":525,"parent_access_restrict_tesm":["The entire collection is open for research. This minimally processed collection may require further processing and is subject to change."],"parent_access_terms_tesm":["Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder."],"date_range_isim":[1951,1974,1985,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008,2009,2010,2011,2012,2013],"containers_ssim":["box 52","folder 7"],"_nest_path_":"/components#0/components#3/components#2","_nest_parent_":"c62033b9da482f42de6f1d29_aspace_b77e8c2bd63a0bd2de4d7e04b0a26d38","_root_":"c62033b9da482f42de6f1d29","_version_":1879011331377463296,"timestamp":"2026-10-14T08:00:46.958Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"c62033b9da482f42de6f1d29","title_ssm":["Robert H. Brown tourism collection"],"title_tesim":["Robert H. Brown tourism collection"],"ead_ssi":"c62033b9da482f42de6f1d29","unitdate_ssm":["1900-2013","1970-2010"],"unitdate_bulk_ssim":["1970-2010"],"unitdate_inclusive_ssm":["1900-2013"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 169","/repositories/4/resources/323"],"text":["SC 169","/repositories/4/resources/323","Robert H. Brown tourism collection, 1900-2013, bulk 1970-2010","Walt Disney World (Fla.) -- Guidebooks","Busch Gardens (Tampa, Fla.)","Disneyland (Calif.)","Walt Disney World (Fla.)","Tourism -- Florida","Amusement parks -- Florida","Amusement parks","Tourism -- United States","Advertising -- Tourism","Resorts -- Florida","brochures","fliers (printed matter)","Guidebooks","picture postcards","postcards","maps (documents)","press kits ","The entire collection is open for research. This minimally processed collection may require further processing and is subject to change.","The collection is arranged into two series: \n I. Florida, 1900-2013  II. United States, 1962-2012 ","Robert Hugh Brown grew up in Miami, Florida. He developed a fascination for roadside attractions while touring the state of Florida extensively. In the 1990s, Brown created \"Florida's Lost Tourist Attractions,\" or Lostparks.com, a website dedicated to documenting the many attractions that sprang up and later fell by the wayside following the opening of Walt Disney World. Of his work on the website, Brown writes, \"Tourist attractions have a way of springing up on the Florida roadside... only to wither and die when they just can't quite sustain the magic. You will find no historical marker to mark their passing, no footnote in the history book, only the occasional exotic plant, or shopping center, or oddly named road.\" His research for the website led him to collect thousands of brochures, postcards, flyers, and other ephemera detailing Florida tourism.  ","In 1997, Brown created a travel website for The Mining Company (later known as About.com or Dotdash), a digital media company, writing about theme parks around the world and the amusement park industry. As a result, he also collected materials from attractions located across the United States, the United Kingdom, and Germany. Brown worked as an actor in film, television, and theater productions. He was a cast member of Second Thought Improv and On the Edge Improvisational Theatre. As of 2024, Brown is retired and currently resides in Ocoee, Florida. ","Processed by and finding aid prepared by Sofia Arias in 2024. Additional processing by Simone DeLuque in 2025.","Other materials related to theme parks and the tourism industry can be found in the  Disney Ephemera collection , the  George and Anne Millay collection , and the  Al Turner, Splash Magazine collection .","The Robert H. Brown Tourism Collection, 1900-2013 (bulk 1970-2010), documents tourism in and around Florida during the twentieth century. It chiefly consists of postcards, brochures, and guidebooks relating to the tourism and theme park industries, as well as press kits and other promotional materials. This collection provides insight into the marketing and promotion of tourist attractions in and around Florida. Many of the attractions documented are no longer in existence or are in decline after the opening of the Walt Disney World Resort in 1971, offering a glimpse at the tourist landscape of Florida prior to and immediately after the resort's domination of Central Florida tourism. ","Series I: Florida, 1900-2013, contains postcards, brochures, flyers, presskits, visitor's guides, maps, and other tourist papers related to theme parks and attractions in the state of Florida. Subseries 1 chiefly contains postcards organized alphabetically by city location, then by subject. Subseries 2 contains postcards from established tourist attractions, arranged alphabetically in boxes and binder sleeves as they were originally received. Subseries 3 contains vertical files of various Florida attractions in original order. Subseries 4 contains brochures and presskits, arranged alphabetically. This series does not contain material for the Walt Disney World resort, which can be found in Series II.","Series II: United States, 1962-2012, contains collected postcards, brochures, and tourist papers related to theme parks and attractions outside of the state of Florida. Subseries 1 contains vertical files of various American attractions in original order. Subseries 2 and 3 are arranged by like item, then alphabetically. Also of interest is the Disney subseries, which contains records relating to Walt Disney World and Disneyland, as well as financial reports for the Walt Disney Company. The AAA subseries contains guidebooks for the state of Florida and beyond, as well as a number of Rand McNally guides.","Books donated with the Robert H. Brown tourism collection have been cataloged individually. Please search the Library Catalog using the series Robert H. Brown tourism collection.","Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder.","The Robert H. Brown Tourism Collection, 1900-2013 (bulk 1970-2010), documents tourism in and around Florida during the twentieth century. It chiefly consists of postcards, brochures, and guidebooks relating to the tourism and theme park industries, as well as press kits and other promotional materials. This collection provides insight into the marketing and promotion of tourist attractions in and around Florida. Many of the attractions documented are no longer in existence or are in decline after the opening of the Walt Disney World Resort in 1971, offering a glimpse at the tourist landscape of Florida prior to and immediately after the resort's domination of Central Florida tourism. \n\nRobert Hugh Brown grew up in Miami, Florida. He developed a fascination for roadside attractions while touring the state of Florida extensively. In the 1990s, Brown created \"Florida's Lost Tourist Attractions,\" or Lostparks.com, a website dedicated to documenting the many attractions that sprang up and later fell by the wayside following the opening of Walt Disney World. His research for the website led him to collect thousands of brochures, postcards, flyers, and other ephemera detailing Florida tourism. As of 2024, Brown is retired and currently resides in Ocoee, Florida.","UCF Special Collections","Walt Disney Company","Six Flags Theme Parks Inc","Brown, Robert H. (Robert Hugh)","English"],"unitid_tesim":["SC 169","/repositories/4/resources/323"],"normalized_date_ssm":["1900-2013, bulk 1970-2010"],"normalized_title_ssm":["Robert H. Brown tourism collection, 1900-2013, bulk 1970-2010"],"collection_title_tesim":["Robert H. Brown tourism collection, 1900-2013, bulk 1970-2010"],"collection_ssim":["Robert H. Brown tourism collection, 1900-2013, bulk 1970-2010"],"repository_ssm":["UCF Special Collections"],"repository_ssim":["UCF Special Collections"],"geogname_ssm":["Walt Disney World (Fla.) -- Guidebooks","Busch Gardens (Tampa, Fla.)","Disneyland (Calif.)","Walt Disney World (Fla.)"],"geogname_ssim":["Walt Disney World (Fla.) -- Guidebooks","Busch Gardens (Tampa, Fla.)","Disneyland (Calif.)","Walt Disney World (Fla.)"],"creator_ssm":["Brown, Robert H. (Robert Hugh)"],"creator_ssim":["Brown, Robert H. (Robert Hugh)"],"creator_persname_ssim":["Brown, Robert H. (Robert Hugh)"],"creators_ssim":["Brown, Robert H. (Robert Hugh)"],"places_ssim":["Walt Disney World (Fla.) -- Guidebooks","Busch Gardens (Tampa, Fla.)","Disneyland (Calif.)","Walt Disney World (Fla.)"],"access_terms_ssm":["Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder."],"acqinfo_ssim":["Gift of Robert H. Brown in 2023 (Accession no. CFM2023_06)."],"access_subjects_ssim":["Tourism -- Florida","Amusement parks -- Florida","Amusement parks","Tourism -- United States","Advertising -- Tourism","Resorts -- Florida","brochures","fliers (printed matter)","Guidebooks","picture postcards","postcards","maps (documents)","press kits "],"access_subjects_ssm":["Tourism -- Florida","Amusement parks -- Florida","Amusement parks","Tourism -- United States","Advertising -- Tourism","Resorts -- Florida","brochures","fliers (printed matter)","Guidebooks","picture postcards","postcards","maps (documents)","press kits "],"has_online_content_ssim":["false"],"extent_ssm":["39.6 Linear Feet 97 boxes; 2 flat files; 2 flash drives"],"extent_tesim":["39.6 Linear Feet 97 boxes; 2 flat files; 2 flash drives"],"genreform_ssim":["brochures","fliers (printed matter)","Guidebooks","picture postcards","postcards","maps (documents)","press kits "],"date_range_isim":[1900,1901,1902,1903,1904,1905,1906,1907,1908,1909,1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008,2009,2010,2011,2012,2013],"accessrestrict_html_tesm":["\u003cp\u003eThe entire collection is open for research. This minimally processed collection may require further processing and is subject to change.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access"],"accessrestrict_tesim":["The entire collection is open for research. This minimally processed collection may require further processing and is subject to change."],"arrangement_html_tesm":["\u003cp\u003eThe collection is arranged into two series: \n\u003cul style=\"list-style-type: none\"\u003e\n   \u003cli\u003eI. Florida, 1900-2013 \u003c/li\u003e\n   \u003cli\u003eII. United States, 1962-2012 \u003c/li\u003e\n\u003c/ul\u003e\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement"],"arrangement_tesim":["The collection is arranged into two series: \n I. Florida, 1900-2013  II. United States, 1962-2012 "],"bioghist_html_tesm":["\u003cp\u003eRobert Hugh Brown grew up in Miami, Florida. He developed a fascination for roadside attractions while touring the state of Florida extensively. In the 1990s, Brown created \"Florida's Lost Tourist Attractions,\" or Lostparks.com, a website dedicated to documenting the many attractions that sprang up and later fell by the wayside following the opening of Walt Disney World. Of his work on the website, Brown writes, \"Tourist attractions have a way of springing up on the Florida roadside... only to wither and die when they just can't quite sustain the magic. You will find no historical marker to mark their passing, no footnote in the history book, only the occasional exotic plant, or shopping center, or oddly named road.\" His research for the website led him to collect thousands of brochures, postcards, flyers, and other ephemera detailing Florida tourism.  \u003c/p\u003e\n","\u003cp\u003eIn 1997, Brown created a travel website for The Mining Company (later known as About.com or Dotdash), a digital media company, writing about theme parks around the world and the amusement park industry. As a result, he also collected materials from attractions located across the United States, the United Kingdom, and Germany. Brown worked as an actor in film, television, and theater productions. He was a cast member of Second Thought Improv and On the Edge Improvisational Theatre. As of 2024, Brown is retired and currently resides in Ocoee, Florida. \u003c/p\u003e"],"bioghist_heading_ssm":["Biographical Information"],"bioghist_tesim":["Robert Hugh Brown grew up in Miami, Florida. He developed a fascination for roadside attractions while touring the state of Florida extensively. In the 1990s, Brown created \"Florida's Lost Tourist Attractions,\" or Lostparks.com, a website dedicated to documenting the many attractions that sprang up and later fell by the wayside following the opening of Walt Disney World. Of his work on the website, Brown writes, \"Tourist attractions have a way of springing up on the Florida roadside... only to wither and die when they just can't quite sustain the magic. You will find no historical marker to mark their passing, no footnote in the history book, only the occasional exotic plant, or shopping center, or oddly named road.\" His research for the website led him to collect thousands of brochures, postcards, flyers, and other ephemera detailing Florida tourism.  ","In 1997, Brown created a travel website for The Mining Company (later known as About.com or Dotdash), a digital media company, writing about theme parks around the world and the amusement park industry. As a result, he also collected materials from attractions located across the United States, the United Kingdom, and Germany. Brown worked as an actor in film, television, and theater productions. He was a cast member of Second Thought Improv and On the Edge Improvisational Theatre. As of 2024, Brown is retired and currently resides in Ocoee, Florida. "],"prefercite_html_tesm":["\u003cp\u003e[Identification of item], Robert H. Brown tourism collection, Special Collections \u0026amp; University Archives, University of Central Florida, Orlando, Florida.\u003c/p\u003e"],"prefercite_tesim":["[Identification of item], Robert H. Brown tourism collection, Special Collections \u0026 University Archives, University of Central Florida, Orlando, Florida."],"processinfo_html_tesm":["\u003cp\u003eProcessed by and finding aid prepared by Sofia Arias in 2024. Additional processing by Simone DeLuque in 2025.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Processed by and finding aid prepared by Sofia Arias in 2024. Additional processing by Simone DeLuque in 2025."],"relatedmaterial_html_tesm":["\u003cp\u003eOther materials related to theme parks and the tourism industry can be found in the \u003cextref href=\"https://scua.library.ucf.edu/repositories/4/resources/21\"\u003eDisney Ephemera collection\u003c/extref\u003e, the \u003cextref href=\"https://scua.library.ucf.edu/repositories/4/resources/154\"\u003eGeorge and Anne Millay collection\u003c/extref\u003e, and the \u003cextref href=\"https://scua.library.ucf.edu/repositories/4/resources/9\"\u003eAl Turner, Splash Magazine collection\u003c/extref\u003e.\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["Other materials related to theme parks and the tourism industry can be found in the  Disney Ephemera collection , the  George and Anne Millay collection , and the  Al Turner, Splash Magazine collection ."],"scopecontent_html_tesm":["\u003cp\u003eThe Robert H. Brown Tourism Collection, 1900-2013 (bulk 1970-2010), documents tourism in and around Florida during the twentieth century. It chiefly consists of postcards, brochures, and guidebooks relating to the tourism and theme park industries, as well as press kits and other promotional materials. This collection provides insight into the marketing and promotion of tourist attractions in and around Florida. Many of the attractions documented are no longer in existence or are in decline after the opening of the Walt Disney World Resort in 1971, offering a glimpse at the tourist landscape of Florida prior to and immediately after the resort's domination of Central Florida tourism. \u003c/p\u003e\n","\u003cp\u003eSeries I: Florida, 1900-2013, contains postcards, brochures, flyers, presskits, visitor's guides, maps, and other tourist papers related to theme parks and attractions in the state of Florida. Subseries 1 chiefly contains postcards organized alphabetically by city location, then by subject. Subseries 2 contains postcards from established tourist attractions, arranged alphabetically in boxes and binder sleeves as they were originally received. Subseries 3 contains vertical files of various Florida attractions in original order. Subseries 4 contains brochures and presskits, arranged alphabetically. This series does not contain material for the Walt Disney World resort, which can be found in Series II.\u003c/p\u003e\n","\u003cp\u003eSeries II: United States, 1962-2012, contains collected postcards, brochures, and tourist papers related to theme parks and attractions outside of the state of Florida. Subseries 1 contains vertical files of various American attractions in original order. Subseries 2 and 3 are arranged by like item, then alphabetically. Also of interest is the Disney subseries, which contains records relating to Walt Disney World and Disneyland, as well as financial reports for the Walt Disney Company. The AAA subseries contains guidebooks for the state of Florida and beyond, as well as a number of Rand McNally guides.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["The Robert H. Brown Tourism Collection, 1900-2013 (bulk 1970-2010), documents tourism in and around Florida during the twentieth century. It chiefly consists of postcards, brochures, and guidebooks relating to the tourism and theme park industries, as well as press kits and other promotional materials. This collection provides insight into the marketing and promotion of tourist attractions in and around Florida. Many of the attractions documented are no longer in existence or are in decline after the opening of the Walt Disney World Resort in 1971, offering a glimpse at the tourist landscape of Florida prior to and immediately after the resort's domination of Central Florida tourism. ","Series I: Florida, 1900-2013, contains postcards, brochures, flyers, presskits, visitor's guides, maps, and other tourist papers related to theme parks and attractions in the state of Florida. Subseries 1 chiefly contains postcards organized alphabetically by city location, then by subject. Subseries 2 contains postcards from established tourist attractions, arranged alphabetically in boxes and binder sleeves as they were originally received. Subseries 3 contains vertical files of various Florida attractions in original order. Subseries 4 contains brochures and presskits, arranged alphabetically. This series does not contain material for the Walt Disney World resort, which can be found in Series II.","Series II: United States, 1962-2012, contains collected postcards, brochures, and tourist papers related to theme parks and attractions outside of the state of Florida. Subseries 1 contains vertical files of various American attractions in original order. Subseries 2 and 3 are arranged by like item, then alphabetically. Also of interest is the Disney subseries, which contains records relating to Walt Disney World and Disneyland, as well as financial reports for the Walt Disney Company. The AAA subseries contains guidebooks for the state of Florida and beyond, as well as a number of Rand McNally guides."],"separatedmaterial_html_tesm":["\u003cp\u003eBooks donated with the Robert H. Brown tourism collection have been cataloged individually. Please search the Library Catalog using the series Robert H. Brown tourism collection.\u003c/p\u003e"],"separatedmaterial_heading_ssm":["Separated Materials"],"separatedmaterial_tesim":["Books donated with the Robert H. Brown tourism collection have been cataloged individually. Please search the Library Catalog using the series Robert H. Brown tourism collection."],"userestrict_html_tesm":["\u003cp\u003eUnpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder.\u003c/p\u003e"],"userestrict_heading_ssm":["Copyright Statement"],"userestrict_tesim":["Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder."],"abstract_html_tesm":["\u003cabstract id=\"aspace_21cfff8d77476940979232257b1d9959\"\u003eThe Robert H. Brown Tourism Collection, 1900-2013 (bulk 1970-2010), documents tourism in and around Florida during the twentieth century. It chiefly consists of postcards, brochures, and guidebooks relating to the tourism and theme park industries, as well as press kits and other promotional materials. This collection provides insight into the marketing and promotion of tourist attractions in and around Florida. Many of the attractions documented are no longer in existence or are in decline after the opening of the Walt Disney World Resort in 1971, offering a glimpse at the tourist landscape of Florida prior to and immediately after the resort's domination of Central Florida tourism. \n\nRobert Hugh Brown grew up in Miami, Florida. He developed a fascination for roadside attractions while touring the state of Florida extensively. In the 1990s, Brown created \"Florida's Lost Tourist Attractions,\" or Lostparks.com, a website dedicated to documenting the many attractions that sprang up and later fell by the wayside following the opening of Walt Disney World. His research for the website led him to collect thousands of brochures, postcards, flyers, and other ephemera detailing Florida tourism. As of 2024, Brown is retired and currently resides in Ocoee, Florida.\u003c/abstract\u003e"],"abstract_tesim":["The Robert H. Brown Tourism Collection, 1900-2013 (bulk 1970-2010), documents tourism in and around Florida during the twentieth century. It chiefly consists of postcards, brochures, and guidebooks relating to the tourism and theme park industries, as well as press kits and other promotional materials. This collection provides insight into the marketing and promotion of tourist attractions in and around Florida. Many of the attractions documented are no longer in existence or are in decline after the opening of the Walt Disney World Resort in 1971, offering a glimpse at the tourist landscape of Florida prior to and immediately after the resort's domination of Central Florida tourism. \n\nRobert Hugh Brown grew up in Miami, Florida. He developed a fascination for roadside attractions while touring the state of Florida extensively. In the 1990s, Brown created \"Florida's Lost Tourist Attractions,\" or Lostparks.com, a website dedicated to documenting the many attractions that sprang up and later fell by the wayside following the opening of Walt Disney World. His research for the website led him to collect thousands of brochures, postcards, flyers, and other ephemera detailing Florida tourism. As of 2024, Brown is retired and currently resides in Ocoee, Florida."],"names_coll_ssim":["Walt Disney Company","Six Flags Theme Parks Inc"],"names_ssim":["UCF Special Collections","Walt Disney Company","Six Flags Theme Parks Inc","Brown, Robert H. (Robert Hugh)"],"corpname_ssim":["UCF Special Collections","Walt Disney Company","Six Flags Theme Parks Inc"],"persname_ssim":["Brown, Robert H. (Robert Hugh)"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":922,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1879011331377463296,"_root_":"c62033b9da482f42de6f1d29","timestamp":"2026-10-14T08:00:46.958Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/c62033b9da482f42de6f1d29_aspace_0189451b3a1ddf7f69031608996d4c88"}},{"id":"a4139c0e978fb933f9dbd0a0_aspace_bce5fd9df7fc6dcc58c01f6406d38c9c","type":"File","attributes":{"title":"Breach the Dike, 1997-1998","abstract_or_scope":{"id":"https://flvc.lyrasistechnology.org/catalog/a4139c0e978fb933f9dbd0a0_aspace_bce5fd9df7fc6dcc58c01f6406d38c9c#abstract_or_scope","type":"document_value","attributes":{"value":["\u003cp\u003eFolder includes correspondence, legislation, and clippings.  \u003c/p\u003e"],"label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/a4139c0e978fb933f9dbd0a0_aspace_bce5fd9df7fc6dcc58c01f6406d38c9c#breadcrumbs","type":"document_value","attributes":{"value":[{"ref_ssi":"aspace_bce5fd9df7fc6dcc58c01f6406d38c9c","ref_ssm":["aspace_bce5fd9df7fc6dcc58c01f6406d38c9c","aspace_bce5fd9df7fc6dcc58c01f6406d38c9c"],"id":"a4139c0e978fb933f9dbd0a0_aspace_bce5fd9df7fc6dcc58c01f6406d38c9c","title_filing_ssi":"Breach the Dike","title_ssm":["Breach the Dike"],"title_tesim":["Breach the Dike"],"unitdate_inclusive_ssm":["1997-1998"],"normalized_date_ssm":["1997-1998"],"normalized_title_ssm":["Breach the Dike, 1997-1998"],"text":["Breach the Dike, 1997-1998","National Audubon Society Okeechobee/Kissimmee and Chandler Warden records, 1884-2004, Acquired: 04/01/2016, bulk 1936-2004","Breach the Dike - Data I","Folder 1","/repositories/2/archival_objects/209304","box 1","folder 1","Folder includes correspondence, legislation, and clippings.  "],"component_level_isim":[2],"parent_ids_ssim":["a4139c0e978fb933f9dbd0a0","a4139c0e978fb933f9dbd0a0_aspace_f8cdf0c8616a87848e5ab44cca9e8b1a"],"parent_unittitles_ssm":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records, 1884-2004, Acquired: 04/01/2016, bulk 1936-2004","Breach the Dike - Data I"],"parent_unittitles_tesim":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records, 1884-2004, Acquired: 04/01/2016, bulk 1936-2004","Breach the Dike - Data I"],"parent_levels_ssm":["collection","Box"],"unitid_ssm":["Folder 1","/repositories/2/archival_objects/209304"],"repository_ssim":["USF Libraries - Tampa Special Collections"],"collection_ssim":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records, 1884-2004, Acquired: 04/01/2016, bulk 1936-2004"],"has_online_content_ssim":["false"],"child_component_count_isi":2,"level_ssm":["File"],"level_ssim":["File"],"sort_isi":2,"parent_access_restrict_tesm":["Until 1934, USF Libraries must provide 90 day notice to FAS in advance of any exhibition or cultural activity initiated by USF Libraries in which the sole focus of the exhibition or activity is the FAS."],"parent_access_terms_tesm":["None. The contents of the collection may be subject to copyright.  Visit the United States Copyright Office's website at http://www.copyright.gov/ for more information."],"date_range_isim":[1997,1998],"containers_ssim":["box 1","folder 1"],"scopecontent_html_tesm":["\u003cp\u003eFolder includes correspondence, legislation, and clippings.\u0026#xA0;\u0026#xA0;\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["Folder includes correspondence, legislation, and clippings.  "],"_nest_path_":"/components#0/components#0","_nest_parent_":"a4139c0e978fb933f9dbd0a0_aspace_f8cdf0c8616a87848e5ab44cca9e8b1a","_root_":"a4139c0e978fb933f9dbd0a0","_version_":1881013021982064640,"timestamp":"2026-11-05T10:16:47.885Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"a4139c0e978fb933f9dbd0a0","title_ssm":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records"],"title_tesim":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records"],"ead_ssi":"a4139c0e978fb933f9dbd0a0","unitdate_ssm":["1884-2004","1936-2004","Acquired: 04/01/2016"],"unitdate_bulk_ssim":["1936-2004"],"unitdate_inclusive_ssm":["1884-2004"],"unitdate_other_ssim":["Acquired: 04/01/2016"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["MS-2016-08","/repositories/2/resources/29"],"text":["MS-2016-08","/repositories/2/resources/29","National Audubon Society Okeechobee/Kissimmee and Chandler Warden records, 1884-2004, Acquired: 04/01/2016, bulk 1936-2004","Kissimmee River Valley (Fla.) -- Conservation","Watershed hydrology -- Conservation","Grassland conservation","Ranchers -- Law and legislation -- Florida","Ornithology -- Fieldwork","Birds -- Habitat -- Florida","Until 1934, USF Libraries must provide 90 day notice to FAS in advance of any exhibition or cultural activity initiated by USF Libraries in which the sole focus of the exhibition or activity is the FAS.","Audubon Florida obtained the property in Lorida / Kissimmee Prairie in 1980, but wardens had been supervising the site since the 1930s.","This collection consists of organizational papers of the Florida Audubon and National Audubon Society, including warden reports, scientific data, published studies, correspondence, photographs, maps, clippings, and legal papers.","None. The contents of the collection may be subject to copyright.  Visit the United States Copyright Office's website at  http://www.copyright.gov/  for more information.","National Audubon Society Okeechobee/Kissimmee and Chandler Warden records consist of papers of wardens and Florida Audubon and National Audubon Society representatives who worked on the land around Kissimmee Prairie Preserve State Park in Okeechobee County, Florida, as well as Lorida. Included are the field notes and reports of Roderick, Marvin, and Roy Chandler, who patrolled the area. The collection focuses on reports of birds and wildlife, legal matters related to surface water and its effects on nesting patterns of the Florida Grasshopper Sparrow, hydrology data, and land management.","USF Libraries - Tampa Special Collections","Florida Audubon Society","National Audubon Society","South Florida Water Management District (Fla.)","English"],"unitid_tesim":["MS-2016-08","/repositories/2/resources/29"],"normalized_date_ssm":["1884-2004, Acquired: 04/01/2016, bulk 1936-2004"],"normalized_title_ssm":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records, 1884-2004, Acquired: 04/01/2016, bulk 1936-2004"],"collection_title_tesim":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records, 1884-2004, Acquired: 04/01/2016, bulk 1936-2004"],"collection_ssim":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records, 1884-2004, Acquired: 04/01/2016, bulk 1936-2004"],"repository_ssm":["USF Libraries - Tampa Special Collections"],"repository_ssim":["USF Libraries - Tampa Special Collections"],"geogname_ssm":["Kissimmee River Valley (Fla.) -- Conservation"],"geogname_ssim":["Kissimmee River Valley (Fla.) -- Conservation"],"creator_ssm":["Florida Audubon Society"],"creator_ssim":["Florida Audubon Society"],"creator_corpname_ssim":["Florida Audubon Society"],"creators_ssim":["Florida Audubon Society"],"places_ssim":["Kissimmee River Valley (Fla.) -- Conservation"],"access_terms_ssm":["None. The contents of the collection may be subject to copyright.  Visit the United States Copyright Office's website at  http://www.copyright.gov/  for more information."],"acqinfo_ssim":["Audubon Society of Florida / Paul Gray","Donation."],"access_subjects_ssim":["Watershed hydrology -- Conservation","Grassland conservation","Ranchers -- Law and legislation -- Florida","Ornithology -- Fieldwork","Birds -- Habitat -- Florida"],"access_subjects_ssm":["Watershed hydrology -- Conservation","Grassland conservation","Ranchers -- Law and legislation -- Florida","Ornithology -- Fieldwork","Birds -- Habitat -- Florida"],"has_online_content_ssim":["false"],"extent_ssm":["6.25 Linear Feet","13 boxes"],"extent_tesim":["6.25 Linear Feet","13 boxes"],"date_range_isim":[1884,1885,1886,1887,1888,1889,1890,1891,1892,1893,1894,1895,1896,1897,1898,1899,1900,1901,1902,1903,1904,1905,1906,1907,1908,1909,1910,1911,1912,1913,1914,1915,1916,1917,1918,1919,1920,1921,1922,1923,1924,1925,1926,1927,1928,1929,1930,1931,1932,1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004],"accessrestrict_html_tesm":["\u003cp\u003eUntil 1934, USF Libraries must provide 90 day notice to FAS in advance of any exhibition or cultural activity initiated by USF Libraries in which the sole focus of the exhibition or activity is the FAS.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["Until 1934, USF Libraries must provide 90 day notice to FAS in advance of any exhibition or cultural activity initiated by USF Libraries in which the sole focus of the exhibition or activity is the FAS."],"bioghist_html_tesm":["\u003cp\u003eAudubon Florida obtained the property in Lorida / Kissimmee Prairie in 1980, but wardens had been supervising the site since the 1930s.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical or Historical Information"],"bioghist_tesim":["Audubon Florida obtained the property in Lorida / Kissimmee Prairie in 1980, but wardens had been supervising the site since the 1930s."],"prefercite_html_tesm":["\u003cp\u003eNational Audubon Society Okeechobee/Kissimmee and Chandler Warden records, USF Libraries - Tampa Special Collections, University of South Florida, Tampa, FL.\u0026#xA0;\u003c/p\u003e"],"prefercite_tesim":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records, USF Libraries - Tampa Special Collections, University of South Florida, Tampa, FL. "],"scopecontent_html_tesm":["\u003cp\u003eThis collection consists of organizational papers of the Florida Audubon and National Audubon Society, including warden reports, scientific data, published studies, correspondence, photographs, maps, clippings, and legal papers.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["This collection consists of organizational papers of the Florida Audubon and National Audubon Society, including warden reports, scientific data, published studies, correspondence, photographs, maps, clippings, and legal papers."],"userestrict_html_tesm":["\u003cp\u003eNone.\u0026#xA0;The contents of the collection may be subject to copyright.\u0026#xA0; Visit the United States Copyright Office's website at \u003cextref href=\"http://www.copyright.gov/\"\u003ehttp://www.copyright.gov/\u003c/extref\u003e for more information.\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["None. The contents of the collection may be subject to copyright.  Visit the United States Copyright Office's website at  http://www.copyright.gov/  for more information."],"abstract_html_tesm":["\u003cabstract id=\"aspace_ff8bd100c9ed6839db18444ca82c6441\" label=\"Abstract\"\u003eNational Audubon Society Okeechobee/Kissimmee and Chandler Warden records consist of papers of wardens and Florida Audubon and National Audubon Society representatives who worked on the land around Kissimmee Prairie Preserve State Park in Okeechobee County, Florida, as well as Lorida. Included are the field notes and reports of Roderick, Marvin, and Roy Chandler, who patrolled the area. The collection focuses on reports of birds and wildlife, legal matters related to surface water and its effects on nesting patterns of the Florida Grasshopper Sparrow, hydrology data, and land management.\u003c/abstract\u003e"],"abstract_tesim":["National Audubon Society Okeechobee/Kissimmee and Chandler Warden records consist of papers of wardens and Florida Audubon and National Audubon Society representatives who worked on the land around Kissimmee Prairie Preserve State Park in Okeechobee County, Florida, as well as Lorida. Included are the field notes and reports of Roderick, Marvin, and Roy Chandler, who patrolled the area. The collection focuses on reports of birds and wildlife, legal matters related to surface water and its effects on nesting patterns of the Florida Grasshopper Sparrow, hydrology data, and land management."],"names_coll_ssim":["Florida Audubon Society","National Audubon Society","South Florida Water Management District (Fla.)"],"names_ssim":["USF Libraries - Tampa Special Collections","Florida Audubon Society","National Audubon Society","South Florida Water Management District (Fla.)"],"corpname_ssim":["USF Libraries - Tampa Special Collections","Florida Audubon Society","National Audubon Society","South Florida Water Management District (Fla.)"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":231,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1881013021982064640,"_root_":"a4139c0e978fb933f9dbd0a0","timestamp":"2026-11-05T10:16:47.885Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/a4139c0e978fb933f9dbd0a0_aspace_bce5fd9df7fc6dcc58c01f6406d38c9c"}},{"id":"5704cc28d5311ad5f4edd43f_aspace_8188500d7b3e69ebbcd2ab17611079dc","type":"File","attributes":{"title":"Brinkley, Stacey - 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Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder."],"date_range_isim":[1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999],"containers_ssim":["box 9","folder 33"],"_nest_path_":"/components#1/components#8/components#7","_nest_parent_":"05176a8238a411947dafe2de_aspace_16864","_root_":"05176a8238a411947dafe2de","timestamp":"2026-07-09T03:02:51.250Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"05176a8238a411947dafe2de","title_ssm":["George and Anne Millay Collection"],"title_tesim":["George and Anne Millay Collection"],"ead_ssi":"05176a8238a411947dafe2de","unitdate_ssm":["1959-2006"],"unitdate_inclusive_ssm":["1959-2006"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC.079","/repositories/4/resources/154"],"text":["SC.079","/repositories/4/resources/154","George and Anne Millay Collection, 1959-2006","Sea World of Ohio (Aurora, Ohio)","San Diego (Calif.)","Arlington (Tex.)","Orlando (Fla.)","Amusement parks","Water parks","Marine aquariums","Public aquariums","Tourism","Blueprints","Photographic prints","videocassettes","audiocassettes","slides (photographs)","Renderings","The entire collection is open for research.","The papers are arranged in five series by topic.","George Millay was born on 4th July 1929. While his Father was in the navy, George's family lived at Pearl Harbor, and he witnessed the 1941 attack. George himself served in the navy for more than three years as a weather forecaster; for part of the time he was on the USS Bairoko. After graduating from the University of California, Los Angeles with a degree in meteorology in 1955, George Millay worked for a stockbroking firm until 1960. He married Anne Real in 1963; they eventually had three sons and a daughter.","\nIn 1958, Millay opened the Reef restaurant in Los Angeles with David Tallichet. He planned to create a submarine bar there so that customers could view sea creatures while enjoying cocktails. The plan failed because the water in the harbor was too cloudy. However, his interest in marine life introduced him to Dr. Kenneth Norris, curator at Marineland. Together with Milton Shedd and David DeMott, they organized the Marine Park Corporation to create a marine park in San Diego. Sea World opened in 1964 and expanded in 1970 with a park in Ohio followed by the Orlando park in 1972. Sea World Inc. opened an amusement park in Valencia California on 29th May 1971 in partnership with Newhall Land and Farming. Officially named \"Magic Mountain\", the park was designated \"Tragic Mountain\" by a reporter who was injured there. Sea World did not make a profit on the venture and sold out to its partner late in 1971. Millay resigned from Sea World Inc in 1974 because of a disagreement with his partners over how the company should develop.","\nGeorge Millay had spent a lot of time at Sea World in Orlando, and he thought that families would enjoy water activities as a break from the Florida heat. He pulled together ideas from a water playground at the Toronto World's Fair, a flume near Sacramento and a wave pool in Alabama, added a children's playgound, restrooms, gift shop and snack bar to create a new concept. He formed the Leisure Marine Corporation to develop his idea. Initially, the company ran the Seven Seas park in Arlington, TX, for a season, but the venture did not develop further. Wet 'n Wild eventually became a reality in Orlando, where it opened in 1977. The company took over the failing Seven Seas park and redeveloped it into the second Wet 'n Wild in 1983 followed by Las Vegas in 1985. Additional sites opened in Garland, TX, Brazil and Mexico. Wet 'n Wild was named the Best of Aquatics for 2003 by Aquatics International magazine.","\nMillay retired from Wet 'n Wild in 1998, but he continued to work on new projects. He designed and patented a system for moving visitors down into the center of a circular aquarium so that everyone had a good view of the fish. Millay partnered with William Watts and David Powell in creating a company named Sea Venture to sell the system. At the time of his death in 2006, no examples of the system had been sold.","\nGeorge Millay received Lifetime Achievement Awards from the International Association of Amusement Parks and Attractions and the Themed Entertainment Association, and he was named the Father of the Waterpark Industry by the World Waterpark Association. Tim O'Brien wrote Millay's biography entitled The Wave Maker in 2004.","Collection processed by Judith Beale; finding aid prepared by Judith Beale. Materials received in 2010 processed and added to the collection in 2016 by Suphi Burak Ogreten. ","Materials were removed from binders. Some smaller items were removed from frames. One photograph was digitized, as it was stuck to glass, then removed from the glass. Photographs and slides were sleeved. Faxes were photocopied and traced in pencil to make them clearer. Audiocassettes and slides were removed from their cases because the foam was disintegrating. Plaques and awards were wrapped and documents were placed in pH neutral folders and boxes.","Other collections include Harrison \"Buzz\" Price Papers and the Al Turner, Splash Magazine Collection may be found by searching our online  Library Catalog .","Series I: Wet 'n Wild, 1974-2005 holds correspondence, minutes, advertising materials, photographs, memorabilia, news clippings, reports and plans concerning all aspects of the founding and management of the Wet 'n Wild Parks.","\nSeries II: Sea World, 1959-2004 contains correspondence, news clippings, scrapbooks, photographs, reports and memorabilia documenting all aspects of the founding and management of Sea World, Inc.","\nSeries III: Sea Venture, 1998-2004 contains correspondence, plans, photographs and contracts concerning the patenting and marketing of George Millay's system for transporting visitors down into a doughnut-shaped aquarium.","\nSeries IV: Personal, 1965-2006 holds photographs, audio, video, correspondence, memorabilia and brochures that document projects, accolades and memorials. The series includes resources used in Millay's biography and a file on the opening of Disney World.","\nSeries V: Additional Materials, 1965-1999 includes newspaper and magazine clippings, photographs, pamphlets, correspondence, annual reports, proposals, and various ephemera related to the Wet'n Wild, Sea World, and Seven Seas parks.","Unpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder.","George Millay founded both Sea World and Wet 'n Wild for which he was named Father of the Waterpark Industry. This collection of correspondence, photographs, memorabilia, news clippings, reports and audio visual materials documents the complicated and not always successful process of building a new waterpark. In addition to materials concerning Sea World and Wet 'n Wild, the collection contains information on George Millay's other projects and his personal achievements.","UCF Special Collections","Leisure Marine Corp.","Wet 'n Wild, Inc.","Sea World of Florida","Sea World","Millay, Anne, 1934-2006","Millay, George","English"],"unitid_tesim":["SC.079","/repositories/4/resources/154"],"normalized_date_ssm":["1959-2006"],"normalized_title_ssm":["George and Anne Millay Collection, 1959-2006"],"collection_title_tesim":["George and Anne Millay Collection, 1959-2006"],"collection_ssim":["George and Anne Millay Collection, 1959-2006"],"repository_ssm":["UCF Special Collections"],"repository_ssim":["UCF Special Collections"],"geogname_ssm":["Sea World of Ohio (Aurora, Ohio)","San Diego (Calif.)","Arlington (Tex.)","Orlando (Fla.)"],"geogname_ssim":["Sea World of Ohio (Aurora, Ohio)","San Diego (Calif.)","Arlington (Tex.)","Orlando (Fla.)"],"creator_ssm":["Millay, Anne, 1934-2006"],"creator_ssim":["Millay, Anne, 1934-2006"],"creator_persname_ssim":["Millay, Anne, 1934-2006"],"creators_ssim":["Millay, Anne, 1934-2006"],"places_ssim":["Sea World of Ohio (Aurora, Ohio)","San Diego (Calif.)","Arlington (Tex.)","Orlando (Fla.)"],"access_terms_ssm":["Unpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder."],"acqinfo_ssim":["The Millay family donated these materials to the University of Central Florida Libraries, Special Collections and University Archives in 2007 (CFM2007_15) and 2010 (CFM2010_04)."],"access_subjects_ssim":["Amusement parks","Water parks","Marine aquariums","Public aquariums","Tourism","Blueprints","Photographic prints","videocassettes","audiocassettes","slides (photographs)","Renderings"],"access_subjects_ssm":["Amusement parks","Water parks","Marine aquariums","Public aquariums","Tourism","Blueprints","Photographic prints","videocassettes","audiocassettes","slides (photographs)","Renderings"],"has_online_content_ssim":["false"],"extent_ssm":["21.25 Linear Feet 22 Boxes, 8 Flat Files, 5 Framed Items"],"extent_tesim":["21.25 Linear Feet 22 Boxes, 8 Flat Files, 5 Framed Items"],"genreform_ssim":["Photographic prints","videocassettes","audiocassettes","slides (photographs)","Renderings"],"date_range_isim":[1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006],"accessrestrict_html_tesm":["\u003cp\u003eThe entire collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["The entire collection is open for research."],"arrangement_html_tesm":["\u003cp\u003eThe papers are arranged in five series by topic.\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement Note"],"arrangement_tesim":["The papers are arranged in five series by topic."],"bioghist_html_tesm":["\u003cp\u003eGeorge Millay was born on 4th July 1929. While his Father was in the navy, George's family lived at Pearl Harbor, and he witnessed the 1941 attack. George himself served in the navy for more than three years as a weather forecaster; for part of the time he was on the USS Bairoko. After graduating from the University of California, Los Angeles with a degree in meteorology in 1955, George Millay worked for a stockbroking firm until 1960. He married Anne Real in 1963; they eventually had three sons and a daughter.\u003c/p\u003e\n","\u003cp\u003e\nIn 1958, Millay opened the Reef restaurant in Los Angeles with David Tallichet. He planned to create a submarine bar there so that customers could view sea creatures while enjoying cocktails. The plan failed because the water in the harbor was too cloudy. However, his interest in marine life introduced him to Dr. Kenneth Norris, curator at Marineland. Together with Milton Shedd and David DeMott, they organized the Marine Park Corporation to create a marine park in San Diego. Sea World opened in 1964 and expanded in 1970 with a park in Ohio followed by the Orlando park in 1972. Sea World Inc. opened an amusement park in Valencia California on 29th May 1971 in partnership with Newhall Land and Farming. Officially named \"Magic Mountain\", the park was designated \"Tragic Mountain\" by a reporter who was injured there. Sea World did not make a profit on the venture and sold out to its partner late in 1971. Millay resigned from Sea World Inc in 1974 because of a disagreement with his partners over how the company should develop.\u003c/p\u003e\n","\u003cp\u003e\nGeorge Millay had spent a lot of time at Sea World in Orlando, and he thought that families would enjoy water activities as a break from the Florida heat. He pulled together ideas from a water playground at the Toronto World's Fair, a flume near Sacramento and a wave pool in Alabama, added a children's playgound, restrooms, gift shop and snack bar to create a new concept. He formed the Leisure Marine Corporation to develop his idea. Initially, the company ran the Seven Seas park in Arlington, TX, for a season, but the venture did not develop further. Wet 'n Wild eventually became a reality in Orlando, where it opened in 1977. The company took over the failing Seven Seas park and redeveloped it into the second Wet 'n Wild in 1983 followed by Las Vegas in 1985. Additional sites opened in Garland, TX, Brazil and Mexico. Wet 'n Wild was named the Best of Aquatics for 2003 by Aquatics International magazine.\u003c/p\u003e\n","\u003cp\u003e\nMillay retired from Wet 'n Wild in 1998, but he continued to work on new projects. He designed and patented a system for moving visitors down into the center of a circular aquarium so that everyone had a good view of the fish. Millay partnered with William Watts and David Powell in creating a company named Sea Venture to sell the system. At the time of his death in 2006, no examples of the system had been sold.\u003c/p\u003e\n","\u003cp\u003e\nGeorge Millay received Lifetime Achievement Awards from the International Association of Amusement Parks and Attractions and the Themed Entertainment Association, and he was named the Father of the Waterpark Industry by the World Waterpark Association. Tim O'Brien wrote Millay's biography entitled The Wave Maker in 2004.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical or Historical Information"],"bioghist_tesim":["George Millay was born on 4th July 1929. While his Father was in the navy, George's family lived at Pearl Harbor, and he witnessed the 1941 attack. George himself served in the navy for more than three years as a weather forecaster; for part of the time he was on the USS Bairoko. After graduating from the University of California, Los Angeles with a degree in meteorology in 1955, George Millay worked for a stockbroking firm until 1960. He married Anne Real in 1963; they eventually had three sons and a daughter.","\nIn 1958, Millay opened the Reef restaurant in Los Angeles with David Tallichet. He planned to create a submarine bar there so that customers could view sea creatures while enjoying cocktails. The plan failed because the water in the harbor was too cloudy. However, his interest in marine life introduced him to Dr. Kenneth Norris, curator at Marineland. Together with Milton Shedd and David DeMott, they organized the Marine Park Corporation to create a marine park in San Diego. Sea World opened in 1964 and expanded in 1970 with a park in Ohio followed by the Orlando park in 1972. Sea World Inc. opened an amusement park in Valencia California on 29th May 1971 in partnership with Newhall Land and Farming. Officially named \"Magic Mountain\", the park was designated \"Tragic Mountain\" by a reporter who was injured there. Sea World did not make a profit on the venture and sold out to its partner late in 1971. Millay resigned from Sea World Inc in 1974 because of a disagreement with his partners over how the company should develop.","\nGeorge Millay had spent a lot of time at Sea World in Orlando, and he thought that families would enjoy water activities as a break from the Florida heat. He pulled together ideas from a water playground at the Toronto World's Fair, a flume near Sacramento and a wave pool in Alabama, added a children's playgound, restrooms, gift shop and snack bar to create a new concept. He formed the Leisure Marine Corporation to develop his idea. Initially, the company ran the Seven Seas park in Arlington, TX, for a season, but the venture did not develop further. Wet 'n Wild eventually became a reality in Orlando, where it opened in 1977. The company took over the failing Seven Seas park and redeveloped it into the second Wet 'n Wild in 1983 followed by Las Vegas in 1985. Additional sites opened in Garland, TX, Brazil and Mexico. Wet 'n Wild was named the Best of Aquatics for 2003 by Aquatics International magazine.","\nMillay retired from Wet 'n Wild in 1998, but he continued to work on new projects. He designed and patented a system for moving visitors down into the center of a circular aquarium so that everyone had a good view of the fish. Millay partnered with William Watts and David Powell in creating a company named Sea Venture to sell the system. At the time of his death in 2006, no examples of the system had been sold.","\nGeorge Millay received Lifetime Achievement Awards from the International Association of Amusement Parks and Attractions and the Themed Entertainment Association, and he was named the Father of the Waterpark Industry by the World Waterpark Association. Tim O'Brien wrote Millay's biography entitled The Wave Maker in 2004."],"prefercite_html_tesm":["\u003cp\u003eGeorge and Anne Millay Collection, Special Collections and University Archives, University of Central Florida, Orlando, Florida.\u003c/p\u003e"],"prefercite_tesim":["George and Anne Millay Collection, Special Collections and University Archives, University of Central Florida, Orlando, Florida."],"processinfo_html_tesm":["\u003cp\u003eCollection processed by Judith Beale; finding aid prepared by Judith Beale. Materials received in 2010 processed and added to the collection in 2016 by Suphi Burak Ogreten. \u003c/p\u003e","\u003cp\u003eMaterials were removed from binders. Some smaller items were removed from frames. One photograph was digitized, as it was stuck to glass, then removed from the glass. Photographs and slides were sleeved. Faxes were photocopied and traced in pencil to make them clearer. Audiocassettes and slides were removed from their cases because the foam was disintegrating. Plaques and awards were wrapped and documents were placed in pH neutral folders and boxes.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Collection processed by Judith Beale; finding aid prepared by Judith Beale. Materials received in 2010 processed and added to the collection in 2016 by Suphi Burak Ogreten. ","Materials were removed from binders. Some smaller items were removed from frames. One photograph was digitized, as it was stuck to glass, then removed from the glass. Photographs and slides were sleeved. Faxes were photocopied and traced in pencil to make them clearer. Audiocassettes and slides were removed from their cases because the foam was disintegrating. Plaques and awards were wrapped and documents were placed in pH neutral folders and boxes."],"relatedmaterial_html_tesm":["\u003cp\u003eOther collections include Harrison \"Buzz\" Price Papers and the Al Turner, Splash Magazine Collection may be found by searching our online \u003cextref href=\"https://library.ucf.edu\"\u003eLibrary Catalog\u003c/extref\u003e.\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["Other collections include Harrison \"Buzz\" Price Papers and the Al Turner, Splash Magazine Collection may be found by searching our online  Library Catalog ."],"scopecontent_html_tesm":["\u003cp\u003eSeries I: Wet 'n Wild, 1974-2005 holds correspondence, minutes, advertising materials, photographs, memorabilia, news clippings, reports and plans concerning all aspects of the founding and management of the Wet 'n Wild Parks.\u003c/p\u003e\n","\u003cp\u003e\nSeries II: Sea World, 1959-2004 contains correspondence, news clippings, scrapbooks, photographs, reports and memorabilia documenting all aspects of the founding and management of Sea World, Inc.\u003c/p\u003e\n","\u003cp\u003e\nSeries III: Sea Venture, 1998-2004 contains correspondence, plans, photographs and contracts concerning the patenting and marketing of George Millay's system for transporting visitors down into a doughnut-shaped aquarium.\u003c/p\u003e\n","\u003cp\u003e\nSeries IV: Personal, 1965-2006 holds photographs, audio, video, correspondence, memorabilia and brochures that document projects, accolades and memorials. The series includes resources used in Millay's biography and a file on the opening of Disney World.\u003c/p\u003e\n","\u003cp\u003e\nSeries V: Additional Materials, 1965-1999 includes newspaper and magazine clippings, photographs, pamphlets, correspondence, annual reports, proposals, and various ephemera related to the Wet'n Wild, Sea World, and Seven Seas parks.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["Series I: Wet 'n Wild, 1974-2005 holds correspondence, minutes, advertising materials, photographs, memorabilia, news clippings, reports and plans concerning all aspects of the founding and management of the Wet 'n Wild Parks.","\nSeries II: Sea World, 1959-2004 contains correspondence, news clippings, scrapbooks, photographs, reports and memorabilia documenting all aspects of the founding and management of Sea World, Inc.","\nSeries III: Sea Venture, 1998-2004 contains correspondence, plans, photographs and contracts concerning the patenting and marketing of George Millay's system for transporting visitors down into a doughnut-shaped aquarium.","\nSeries IV: Personal, 1965-2006 holds photographs, audio, video, correspondence, memorabilia and brochures that document projects, accolades and memorials. The series includes resources used in Millay's biography and a file on the opening of Disney World.","\nSeries V: Additional Materials, 1965-1999 includes newspaper and magazine clippings, photographs, pamphlets, correspondence, annual reports, proposals, and various ephemera related to the Wet'n Wild, Sea World, and Seven Seas parks."],"userestrict_html_tesm":["\u003cp\u003eUnpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder.\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["Unpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder."],"abstract_html_tesm":["\u003cabstract id=\"aspace_e2b9aba5ed67fc882ac4591fdb37c3fb\" label=\"Abstract\"\u003eGeorge Millay founded both Sea World and Wet 'n Wild for which he was named Father of the Waterpark Industry. This collection of correspondence, photographs, memorabilia, news clippings, reports and audio visual materials documents the complicated and not always successful process of building a new waterpark. In addition to materials concerning Sea World and Wet 'n Wild, the collection contains information on George Millay's other projects and his personal achievements.\u003c/abstract\u003e"],"abstract_tesim":["George Millay founded both Sea World and Wet 'n Wild for which he was named Father of the Waterpark Industry. This collection of correspondence, photographs, memorabilia, news clippings, reports and audio visual materials documents the complicated and not always successful process of building a new waterpark. In addition to materials concerning Sea World and Wet 'n Wild, the collection contains information on George Millay's other projects and his personal achievements."],"names_coll_ssim":["Leisure Marine Corp.","Wet 'n Wild, Inc.","Sea World of Florida","Sea World","Millay, George","Millay, Anne, 1934-2006"],"names_ssim":["UCF Special Collections","Leisure Marine Corp.","Wet 'n Wild, Inc.","Sea World of Florida","Sea World","Millay, Anne, 1934-2006","Millay, George"],"corpname_ssim":["UCF Special Collections","Leisure Marine Corp.","Wet 'n Wild, Inc.","Sea World of Florida","Sea World"],"persname_ssim":["Millay, Anne, 1934-2006","Millay, George"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":680,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_root_":"05176a8238a411947dafe2de","timestamp":"2026-07-09T03:02:51.250Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/05176a8238a411947dafe2de_aspace_16885"}},{"id":"05176a8238a411947dafe2de_aspace_16642","type":"File","attributes":{"title":"Brochures, 1996-circa 2000","breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/05176a8238a411947dafe2de_aspace_16642#breadcrumbs","type":"document_value","attributes":{"value":[{"ref_ssi":"aspace_16642","ref_ssm":["aspace_16642","aspace_16642"],"id":"05176a8238a411947dafe2de_aspace_16642","title_filing_ssi":"Brochures","title_ssm":["Brochures"],"title_tesim":["Brochures"],"unitdate_inclusive_ssm":["1996-circa 2000"],"normalized_date_ssm":["1996-circa 2000"],"normalized_title_ssm":["Brochures, 1996-circa 2000"],"text":["Brochures, 1996-circa 2000","George and Anne Millay Collection, 1959-2006","Wet 'n Wild, 1974-2005.","Anne Millay's Files, 1975-2004","Mexico Parks, 1996-circa 2000","Folder 12","/repositories/4/archival_objects/36946","box 6","folder 12"],"component_level_isim":[4],"parent_ids_ssim":["05176a8238a411947dafe2de","05176a8238a411947dafe2de_aspace_16275","05176a8238a411947dafe2de_aspace_16610","05176a8238a411947dafe2de_aspace_16640"],"parent_unittitles_ssm":["George and Anne Millay Collection, 1959-2006","Wet 'n Wild, 1974-2005.","Anne Millay's Files, 1975-2004","Mexico Parks, 1996-circa 2000"],"parent_unittitles_tesim":["George and Anne Millay Collection, 1959-2006","Wet 'n Wild, 1974-2005.","Anne Millay's Files, 1975-2004","Mexico Parks, 1996-circa 2000"],"parent_levels_ssm":["collection","Series","Subseries","Subseries"],"unitid_ssm":["Folder 12","/repositories/4/archival_objects/36946"],"repository_ssim":["UCF Special Collections"],"collection_ssim":["George and Anne Millay Collection, 1959-2006"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"level_ssm":["File"],"level_ssim":["File"],"sort_isi":277,"parent_access_restrict_tesm":["The entire collection is open for research."],"parent_access_terms_tesm":["Unpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder."],"date_range_isim":[1996,1997,1998,1999,2000],"containers_ssim":["box 6","folder 12"],"_nest_path_":"/components#0/components#3/components#10/components#0","_nest_parent_":"05176a8238a411947dafe2de_aspace_16640","_root_":"05176a8238a411947dafe2de","timestamp":"2026-07-09T03:02:51.250Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"05176a8238a411947dafe2de","title_ssm":["George and Anne Millay Collection"],"title_tesim":["George and Anne Millay Collection"],"ead_ssi":"05176a8238a411947dafe2de","unitdate_ssm":["1959-2006"],"unitdate_inclusive_ssm":["1959-2006"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC.079","/repositories/4/resources/154"],"text":["SC.079","/repositories/4/resources/154","George and Anne Millay Collection, 1959-2006","Sea World of Ohio (Aurora, Ohio)","San Diego (Calif.)","Arlington (Tex.)","Orlando (Fla.)","Amusement parks","Water parks","Marine aquariums","Public aquariums","Tourism","Blueprints","Photographic prints","videocassettes","audiocassettes","slides (photographs)","Renderings","The entire collection is open for research.","The papers are arranged in five series by topic.","George Millay was born on 4th July 1929. While his Father was in the navy, George's family lived at Pearl Harbor, and he witnessed the 1941 attack. George himself served in the navy for more than three years as a weather forecaster; for part of the time he was on the USS Bairoko. After graduating from the University of California, Los Angeles with a degree in meteorology in 1955, George Millay worked for a stockbroking firm until 1960. He married Anne Real in 1963; they eventually had three sons and a daughter.","\nIn 1958, Millay opened the Reef restaurant in Los Angeles with David Tallichet. He planned to create a submarine bar there so that customers could view sea creatures while enjoying cocktails. The plan failed because the water in the harbor was too cloudy. However, his interest in marine life introduced him to Dr. Kenneth Norris, curator at Marineland. Together with Milton Shedd and David DeMott, they organized the Marine Park Corporation to create a marine park in San Diego. Sea World opened in 1964 and expanded in 1970 with a park in Ohio followed by the Orlando park in 1972. Sea World Inc. opened an amusement park in Valencia California on 29th May 1971 in partnership with Newhall Land and Farming. Officially named \"Magic Mountain\", the park was designated \"Tragic Mountain\" by a reporter who was injured there. Sea World did not make a profit on the venture and sold out to its partner late in 1971. Millay resigned from Sea World Inc in 1974 because of a disagreement with his partners over how the company should develop.","\nGeorge Millay had spent a lot of time at Sea World in Orlando, and he thought that families would enjoy water activities as a break from the Florida heat. He pulled together ideas from a water playground at the Toronto World's Fair, a flume near Sacramento and a wave pool in Alabama, added a children's playgound, restrooms, gift shop and snack bar to create a new concept. He formed the Leisure Marine Corporation to develop his idea. Initially, the company ran the Seven Seas park in Arlington, TX, for a season, but the venture did not develop further. Wet 'n Wild eventually became a reality in Orlando, where it opened in 1977. The company took over the failing Seven Seas park and redeveloped it into the second Wet 'n Wild in 1983 followed by Las Vegas in 1985. Additional sites opened in Garland, TX, Brazil and Mexico. Wet 'n Wild was named the Best of Aquatics for 2003 by Aquatics International magazine.","\nMillay retired from Wet 'n Wild in 1998, but he continued to work on new projects. He designed and patented a system for moving visitors down into the center of a circular aquarium so that everyone had a good view of the fish. Millay partnered with William Watts and David Powell in creating a company named Sea Venture to sell the system. At the time of his death in 2006, no examples of the system had been sold.","\nGeorge Millay received Lifetime Achievement Awards from the International Association of Amusement Parks and Attractions and the Themed Entertainment Association, and he was named the Father of the Waterpark Industry by the World Waterpark Association. Tim O'Brien wrote Millay's biography entitled The Wave Maker in 2004.","Collection processed by Judith Beale; finding aid prepared by Judith Beale. Materials received in 2010 processed and added to the collection in 2016 by Suphi Burak Ogreten. ","Materials were removed from binders. Some smaller items were removed from frames. One photograph was digitized, as it was stuck to glass, then removed from the glass. Photographs and slides were sleeved. Faxes were photocopied and traced in pencil to make them clearer. Audiocassettes and slides were removed from their cases because the foam was disintegrating. Plaques and awards were wrapped and documents were placed in pH neutral folders and boxes.","Other collections include Harrison \"Buzz\" Price Papers and the Al Turner, Splash Magazine Collection may be found by searching our online  Library Catalog .","Series I: Wet 'n Wild, 1974-2005 holds correspondence, minutes, advertising materials, photographs, memorabilia, news clippings, reports and plans concerning all aspects of the founding and management of the Wet 'n Wild Parks.","\nSeries II: Sea World, 1959-2004 contains correspondence, news clippings, scrapbooks, photographs, reports and memorabilia documenting all aspects of the founding and management of Sea World, Inc.","\nSeries III: Sea Venture, 1998-2004 contains correspondence, plans, photographs and contracts concerning the patenting and marketing of George Millay's system for transporting visitors down into a doughnut-shaped aquarium.","\nSeries IV: Personal, 1965-2006 holds photographs, audio, video, correspondence, memorabilia and brochures that document projects, accolades and memorials. The series includes resources used in Millay's biography and a file on the opening of Disney World.","\nSeries V: Additional Materials, 1965-1999 includes newspaper and magazine clippings, photographs, pamphlets, correspondence, annual reports, proposals, and various ephemera related to the Wet'n Wild, Sea World, and Seven Seas parks.","Unpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder.","George Millay founded both Sea World and Wet 'n Wild for which he was named Father of the Waterpark Industry. This collection of correspondence, photographs, memorabilia, news clippings, reports and audio visual materials documents the complicated and not always successful process of building a new waterpark. In addition to materials concerning Sea World and Wet 'n Wild, the collection contains information on George Millay's other projects and his personal achievements.","UCF Special Collections","Leisure Marine Corp.","Wet 'n Wild, Inc.","Sea World of Florida","Sea World","Millay, Anne, 1934-2006","Millay, George","English"],"unitid_tesim":["SC.079","/repositories/4/resources/154"],"normalized_date_ssm":["1959-2006"],"normalized_title_ssm":["George and Anne Millay Collection, 1959-2006"],"collection_title_tesim":["George and Anne Millay Collection, 1959-2006"],"collection_ssim":["George and Anne Millay Collection, 1959-2006"],"repository_ssm":["UCF Special Collections"],"repository_ssim":["UCF Special Collections"],"geogname_ssm":["Sea World of Ohio (Aurora, Ohio)","San Diego (Calif.)","Arlington (Tex.)","Orlando (Fla.)"],"geogname_ssim":["Sea World of Ohio (Aurora, Ohio)","San Diego (Calif.)","Arlington (Tex.)","Orlando (Fla.)"],"creator_ssm":["Millay, Anne, 1934-2006"],"creator_ssim":["Millay, Anne, 1934-2006"],"creator_persname_ssim":["Millay, Anne, 1934-2006"],"creators_ssim":["Millay, Anne, 1934-2006"],"places_ssim":["Sea World of Ohio (Aurora, Ohio)","San Diego (Calif.)","Arlington (Tex.)","Orlando (Fla.)"],"access_terms_ssm":["Unpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder."],"acqinfo_ssim":["The Millay family donated these materials to the University of Central Florida Libraries, Special Collections and University Archives in 2007 (CFM2007_15) and 2010 (CFM2010_04)."],"access_subjects_ssim":["Amusement parks","Water parks","Marine aquariums","Public aquariums","Tourism","Blueprints","Photographic prints","videocassettes","audiocassettes","slides (photographs)","Renderings"],"access_subjects_ssm":["Amusement parks","Water parks","Marine aquariums","Public aquariums","Tourism","Blueprints","Photographic prints","videocassettes","audiocassettes","slides (photographs)","Renderings"],"has_online_content_ssim":["false"],"extent_ssm":["21.25 Linear Feet 22 Boxes, 8 Flat Files, 5 Framed Items"],"extent_tesim":["21.25 Linear Feet 22 Boxes, 8 Flat Files, 5 Framed Items"],"genreform_ssim":["Photographic prints","videocassettes","audiocassettes","slides (photographs)","Renderings"],"date_range_isim":[1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006],"accessrestrict_html_tesm":["\u003cp\u003eThe entire collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["The entire collection is open for research."],"arrangement_html_tesm":["\u003cp\u003eThe papers are arranged in five series by topic.\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement Note"],"arrangement_tesim":["The papers are arranged in five series by topic."],"bioghist_html_tesm":["\u003cp\u003eGeorge Millay was born on 4th July 1929. While his Father was in the navy, George's family lived at Pearl Harbor, and he witnessed the 1941 attack. George himself served in the navy for more than three years as a weather forecaster; for part of the time he was on the USS Bairoko. After graduating from the University of California, Los Angeles with a degree in meteorology in 1955, George Millay worked for a stockbroking firm until 1960. He married Anne Real in 1963; they eventually had three sons and a daughter.\u003c/p\u003e\n","\u003cp\u003e\nIn 1958, Millay opened the Reef restaurant in Los Angeles with David Tallichet. He planned to create a submarine bar there so that customers could view sea creatures while enjoying cocktails. The plan failed because the water in the harbor was too cloudy. However, his interest in marine life introduced him to Dr. Kenneth Norris, curator at Marineland. Together with Milton Shedd and David DeMott, they organized the Marine Park Corporation to create a marine park in San Diego. Sea World opened in 1964 and expanded in 1970 with a park in Ohio followed by the Orlando park in 1972. Sea World Inc. opened an amusement park in Valencia California on 29th May 1971 in partnership with Newhall Land and Farming. Officially named \"Magic Mountain\", the park was designated \"Tragic Mountain\" by a reporter who was injured there. Sea World did not make a profit on the venture and sold out to its partner late in 1971. Millay resigned from Sea World Inc in 1974 because of a disagreement with his partners over how the company should develop.\u003c/p\u003e\n","\u003cp\u003e\nGeorge Millay had spent a lot of time at Sea World in Orlando, and he thought that families would enjoy water activities as a break from the Florida heat. He pulled together ideas from a water playground at the Toronto World's Fair, a flume near Sacramento and a wave pool in Alabama, added a children's playgound, restrooms, gift shop and snack bar to create a new concept. He formed the Leisure Marine Corporation to develop his idea. Initially, the company ran the Seven Seas park in Arlington, TX, for a season, but the venture did not develop further. Wet 'n Wild eventually became a reality in Orlando, where it opened in 1977. The company took over the failing Seven Seas park and redeveloped it into the second Wet 'n Wild in 1983 followed by Las Vegas in 1985. Additional sites opened in Garland, TX, Brazil and Mexico. Wet 'n Wild was named the Best of Aquatics for 2003 by Aquatics International magazine.\u003c/p\u003e\n","\u003cp\u003e\nMillay retired from Wet 'n Wild in 1998, but he continued to work on new projects. He designed and patented a system for moving visitors down into the center of a circular aquarium so that everyone had a good view of the fish. Millay partnered with William Watts and David Powell in creating a company named Sea Venture to sell the system. At the time of his death in 2006, no examples of the system had been sold.\u003c/p\u003e\n","\u003cp\u003e\nGeorge Millay received Lifetime Achievement Awards from the International Association of Amusement Parks and Attractions and the Themed Entertainment Association, and he was named the Father of the Waterpark Industry by the World Waterpark Association. Tim O'Brien wrote Millay's biography entitled The Wave Maker in 2004.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical or Historical Information"],"bioghist_tesim":["George Millay was born on 4th July 1929. While his Father was in the navy, George's family lived at Pearl Harbor, and he witnessed the 1941 attack. George himself served in the navy for more than three years as a weather forecaster; for part of the time he was on the USS Bairoko. After graduating from the University of California, Los Angeles with a degree in meteorology in 1955, George Millay worked for a stockbroking firm until 1960. He married Anne Real in 1963; they eventually had three sons and a daughter.","\nIn 1958, Millay opened the Reef restaurant in Los Angeles with David Tallichet. He planned to create a submarine bar there so that customers could view sea creatures while enjoying cocktails. The plan failed because the water in the harbor was too cloudy. However, his interest in marine life introduced him to Dr. Kenneth Norris, curator at Marineland. Together with Milton Shedd and David DeMott, they organized the Marine Park Corporation to create a marine park in San Diego. Sea World opened in 1964 and expanded in 1970 with a park in Ohio followed by the Orlando park in 1972. Sea World Inc. opened an amusement park in Valencia California on 29th May 1971 in partnership with Newhall Land and Farming. Officially named \"Magic Mountain\", the park was designated \"Tragic Mountain\" by a reporter who was injured there. Sea World did not make a profit on the venture and sold out to its partner late in 1971. Millay resigned from Sea World Inc in 1974 because of a disagreement with his partners over how the company should develop.","\nGeorge Millay had spent a lot of time at Sea World in Orlando, and he thought that families would enjoy water activities as a break from the Florida heat. He pulled together ideas from a water playground at the Toronto World's Fair, a flume near Sacramento and a wave pool in Alabama, added a children's playgound, restrooms, gift shop and snack bar to create a new concept. He formed the Leisure Marine Corporation to develop his idea. Initially, the company ran the Seven Seas park in Arlington, TX, for a season, but the venture did not develop further. Wet 'n Wild eventually became a reality in Orlando, where it opened in 1977. The company took over the failing Seven Seas park and redeveloped it into the second Wet 'n Wild in 1983 followed by Las Vegas in 1985. Additional sites opened in Garland, TX, Brazil and Mexico. Wet 'n Wild was named the Best of Aquatics for 2003 by Aquatics International magazine.","\nMillay retired from Wet 'n Wild in 1998, but he continued to work on new projects. He designed and patented a system for moving visitors down into the center of a circular aquarium so that everyone had a good view of the fish. Millay partnered with William Watts and David Powell in creating a company named Sea Venture to sell the system. At the time of his death in 2006, no examples of the system had been sold.","\nGeorge Millay received Lifetime Achievement Awards from the International Association of Amusement Parks and Attractions and the Themed Entertainment Association, and he was named the Father of the Waterpark Industry by the World Waterpark Association. Tim O'Brien wrote Millay's biography entitled The Wave Maker in 2004."],"prefercite_html_tesm":["\u003cp\u003eGeorge and Anne Millay Collection, Special Collections and University Archives, University of Central Florida, Orlando, Florida.\u003c/p\u003e"],"prefercite_tesim":["George and Anne Millay Collection, Special Collections and University Archives, University of Central Florida, Orlando, Florida."],"processinfo_html_tesm":["\u003cp\u003eCollection processed by Judith Beale; finding aid prepared by Judith Beale. Materials received in 2010 processed and added to the collection in 2016 by Suphi Burak Ogreten. \u003c/p\u003e","\u003cp\u003eMaterials were removed from binders. Some smaller items were removed from frames. One photograph was digitized, as it was stuck to glass, then removed from the glass. Photographs and slides were sleeved. Faxes were photocopied and traced in pencil to make them clearer. Audiocassettes and slides were removed from their cases because the foam was disintegrating. Plaques and awards were wrapped and documents were placed in pH neutral folders and boxes.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["Collection processed by Judith Beale; finding aid prepared by Judith Beale. Materials received in 2010 processed and added to the collection in 2016 by Suphi Burak Ogreten. ","Materials were removed from binders. Some smaller items were removed from frames. One photograph was digitized, as it was stuck to glass, then removed from the glass. Photographs and slides were sleeved. Faxes were photocopied and traced in pencil to make them clearer. Audiocassettes and slides were removed from their cases because the foam was disintegrating. Plaques and awards were wrapped and documents were placed in pH neutral folders and boxes."],"relatedmaterial_html_tesm":["\u003cp\u003eOther collections include Harrison \"Buzz\" Price Papers and the Al Turner, Splash Magazine Collection may be found by searching our online \u003cextref href=\"https://library.ucf.edu\"\u003eLibrary Catalog\u003c/extref\u003e.\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["Other collections include Harrison \"Buzz\" Price Papers and the Al Turner, Splash Magazine Collection may be found by searching our online  Library Catalog ."],"scopecontent_html_tesm":["\u003cp\u003eSeries I: Wet 'n Wild, 1974-2005 holds correspondence, minutes, advertising materials, photographs, memorabilia, news clippings, reports and plans concerning all aspects of the founding and management of the Wet 'n Wild Parks.\u003c/p\u003e\n","\u003cp\u003e\nSeries II: Sea World, 1959-2004 contains correspondence, news clippings, scrapbooks, photographs, reports and memorabilia documenting all aspects of the founding and management of Sea World, Inc.\u003c/p\u003e\n","\u003cp\u003e\nSeries III: Sea Venture, 1998-2004 contains correspondence, plans, photographs and contracts concerning the patenting and marketing of George Millay's system for transporting visitors down into a doughnut-shaped aquarium.\u003c/p\u003e\n","\u003cp\u003e\nSeries IV: Personal, 1965-2006 holds photographs, audio, video, correspondence, memorabilia and brochures that document projects, accolades and memorials. The series includes resources used in Millay's biography and a file on the opening of Disney World.\u003c/p\u003e\n","\u003cp\u003e\nSeries V: Additional Materials, 1965-1999 includes newspaper and magazine clippings, photographs, pamphlets, correspondence, annual reports, proposals, and various ephemera related to the Wet'n Wild, Sea World, and Seven Seas parks.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["Series I: Wet 'n Wild, 1974-2005 holds correspondence, minutes, advertising materials, photographs, memorabilia, news clippings, reports and plans concerning all aspects of the founding and management of the Wet 'n Wild Parks.","\nSeries II: Sea World, 1959-2004 contains correspondence, news clippings, scrapbooks, photographs, reports and memorabilia documenting all aspects of the founding and management of Sea World, Inc.","\nSeries III: Sea Venture, 1998-2004 contains correspondence, plans, photographs and contracts concerning the patenting and marketing of George Millay's system for transporting visitors down into a doughnut-shaped aquarium.","\nSeries IV: Personal, 1965-2006 holds photographs, audio, video, correspondence, memorabilia and brochures that document projects, accolades and memorials. The series includes resources used in Millay's biography and a file on the opening of Disney World.","\nSeries V: Additional Materials, 1965-1999 includes newspaper and magazine clippings, photographs, pamphlets, correspondence, annual reports, proposals, and various ephemera related to the Wet'n Wild, Sea World, and Seven Seas parks."],"userestrict_html_tesm":["\u003cp\u003eUnpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder.\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["Unpublished manuscripts are protected by copyright. Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder."],"abstract_html_tesm":["\u003cabstract id=\"aspace_e2b9aba5ed67fc882ac4591fdb37c3fb\" label=\"Abstract\"\u003eGeorge Millay founded both Sea World and Wet 'n Wild for which he was named Father of the Waterpark Industry. This collection of correspondence, photographs, memorabilia, news clippings, reports and audio visual materials documents the complicated and not always successful process of building a new waterpark. In addition to materials concerning Sea World and Wet 'n Wild, the collection contains information on George Millay's other projects and his personal achievements.\u003c/abstract\u003e"],"abstract_tesim":["George Millay founded both Sea World and Wet 'n Wild for which he was named Father of the Waterpark Industry. This collection of correspondence, photographs, memorabilia, news clippings, reports and audio visual materials documents the complicated and not always successful process of building a new waterpark. In addition to materials concerning Sea World and Wet 'n Wild, the collection contains information on George Millay's other projects and his personal achievements."],"names_coll_ssim":["Leisure Marine Corp.","Wet 'n Wild, Inc.","Sea World of Florida","Sea World","Millay, George","Millay, Anne, 1934-2006"],"names_ssim":["UCF Special Collections","Leisure Marine Corp.","Wet 'n Wild, Inc.","Sea World of Florida","Sea World","Millay, Anne, 1934-2006","Millay, George"],"corpname_ssim":["UCF Special Collections","Leisure Marine Corp.","Wet 'n Wild, Inc.","Sea World of Florida","Sea World"],"persname_ssim":["Millay, Anne, 1934-2006","Millay, George"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":680,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_root_":"05176a8238a411947dafe2de","timestamp":"2026-07-09T03:02:51.250Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/05176a8238a411947dafe2de_aspace_16642"}},{"id":"59327c0abe5aee857a5586d7_aspace_2f7557cb900745c997f02ea99af55f86","type":"File","attributes":{"title":"Brochures., 1998","breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/59327c0abe5aee857a5586d7_aspace_2f7557cb900745c997f02ea99af55f86#breadcrumbs","type":"document_value","attributes":{"value":[{"ref_ssi":"aspace_2f7557cb900745c997f02ea99af55f86","ref_ssm":["aspace_2f7557cb900745c997f02ea99af55f86","aspace_2f7557cb900745c997f02ea99af55f86"],"id":"59327c0abe5aee857a5586d7_aspace_2f7557cb900745c997f02ea99af55f86","title_filing_ssi":"Brochures.","title_ssm":["Brochures."],"title_tesim":["Brochures."],"unitdate_inclusive_ssm":["1998"],"normalized_date_ssm":["1998"],"normalized_title_ssm":["Brochures., 1998"],"text":["Brochures., 1998","Harrison \"Buzz\" Price papers, 1948-2006","Project Research Materials, 1948-2005","Project Research Materials, 1948-2005.","Advonturen Park., 1989-1998, Undated.","/repositories/4/archival_objects/73151","box 186","folder 2"],"component_level_isim":[4],"parent_ids_ssim":["59327c0abe5aee857a5586d7","59327c0abe5aee857a5586d7_aspace_75fd1a9aac41d2150339e31aea23f6f5","59327c0abe5aee857a5586d7_aspace_a7a22ae08c63f53e06d590e86c5ed46a","59327c0abe5aee857a5586d7_aspace_4d46e9e4ad8908bb54cc7c3bbe6e89f0"],"parent_unittitles_ssm":["Harrison \"Buzz\" Price papers, 1948-2006","Project Research Materials, 1948-2005","Project Research Materials, 1948-2005.","Advonturen Park., 1989-1998, Undated."],"parent_unittitles_tesim":["Harrison \"Buzz\" Price papers, 1948-2006","Project Research Materials, 1948-2005","Project Research Materials, 1948-2005.","Advonturen Park., 1989-1998, Undated."],"parent_levels_ssm":["collection","Series","Subseries","Subseries"],"unitid_ssm":["/repositories/4/archival_objects/73151"],"repository_ssim":["UCF Special Collections"],"collection_ssim":["Harrison \"Buzz\" Price papers, 1948-2006"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"level_ssm":["File"],"level_ssim":["File"],"sort_isi":2708,"parent_access_restrict_tesm":["The entire collection is open for research."],"parent_access_terms_tesm":["Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder."],"date_range_isim":[1998],"containers_ssim":["box 186","folder 2"],"_nest_path_":"/components#6/components#0/components#3/components#0","_nest_parent_":"59327c0abe5aee857a5586d7_aspace_4d46e9e4ad8908bb54cc7c3bbe6e89f0","_root_":"59327c0abe5aee857a5586d7","_version_":1870858054322356224,"timestamp":"2026-07-16T08:07:55.983Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"59327c0abe5aee857a5586d7","title_ssm":["Harrison \"Buzz\" Price papers"],"title_tesim":["Harrison \"Buzz\" Price papers"],"ead_ssi":"59327c0abe5aee857a5586d7","unitdate_ssm":["1948-2006"],"unitdate_inclusive_ssm":["1948-2006"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 047","/repositories/4/resources/299"],"text":["SC 047","/repositories/4/resources/299","Harrison \"Buzz\" Price papers, 1948-2006","Disneyland (Calif.)","Walt Disney World (Fla.)","Amusement parks","Amusement parks -- Florida -- Design and Construction","Amusement parks -- Florida","Amusement parks -- Economic aspects -- United States","Tourism","Tourism -- Florida","photographs","official reports","proposals","research (documents)","speeches (documents)","The entire collection is open for research.","Some reports have been made available online via the  Harrison \"Buzz\" Price Digital Collection .","The collection is arranged into eight series: \n I. Reports, 1952-2003  II. Proposals, 1978-2001 III. Speeches, 1966-2006 IV. World's Fairs, 1974-1989 V. Images, 1964-1997 VI. Subject Research Materials, 1960-1995 VII. Project Research Materials, 1948-2005 VIII. Price Company Files, 1963-2000","Harrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. ","In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. n 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled  Walt's Revolution! By the Numbers . Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89. ","Collection processed by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, and Elizabeth Konzak in 2005 and Ariana Santiago in 2014. Finding aid prepared by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, Elizabeth Konzak, and Lindsay Mazziotto in 2005 and Suphi Burak Ogreten and Racheile M. Rickefs in 2014. The materials were sorted into numerical order by Price's numbering scheme. All materials were placed in acid-free folders and boxes some binders or folders were removed to preserve the materials enclosed. Additional materials in series VII, Project Research Materials were minimally processed and kept in original order. Collection rehoused and separate finding aids for each series revised and combined by Asmara Cortes-Caba in 2024.","Walt's revolution! : by the numbers.  Harrison A. Price. Published by Ripley Entertainment Inc., Orlando, Florida. 2004.","The Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.   ","This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. ","Series I: Reports, 1952-2003, holds reports that contain feasibility studies, research reports, and other studies created by HPC or other collected companies. The series is arranged by order of importance, beginning with commercial attractions, and ending with other study areas. The types of reports vary, depending on the stage of the project under analysis and may include photographs, maps, architectural renderings, and pamphlets. Reports are in order by number, provided by Price. Reports by HPC are numbered 1-900; other firms collected reports number over 1000. Each entry includes the name of the corporation for which the study was conducted, the title of the report, the location of the project, other economic research companies involved (if applicable), and the date of the report's completion. ","Series II: Proposals, 1978-2001, contains proposals which Harrison Price returned to potential clients concerning research requests. The series is in original order. Sub-series are arranged by order of project importance according to Harrison Price's organization, and then alphabetically. The proposals generally include background information on the needs and wishes of the client, the scope of services, time and cost estimates, and an acceptance portion.  Each entry includes the name of the company for which the proposal was written, the project's location, and the date it was written.  ","Series III: Speeches, 1966-2006, includes speeches given by Harrison Price at various events documenting his many projects and professional activities. The speeches are arranged chronologically. Each entry contains the name of the organization for which Price gave the speech, the title of the speech, the location where the speech was given, and the date the speech was given. ","Series IV: World's Fairs, 1974-1989, documents Price's involvement and research on World's Fairs, specifically the fairs in Knoxville in 1982, the Louisiana World Exposition in 1984, and Vancouver's Expo '86. The bulk of the materials in this series document the Louisiana World Exposition and the lawsuits which occurred after the exposition went bankrupt. The series is arranged by order of importance according to Price's organization, with supporting documentation arranged alphabetically. ","Series V: Images, 1964-1997, contains collected materials organized by location and project. Contents include pictures, negatives, slides, postcards, brochures, and posters from such places such as Disneyland, Walt Disney World, SeaWorld, NASA, Hong Kong, Taiwan, London, Sydney, Japan, and China. Most of the negatives and prints from the locations can be linked to Price's consulting trips.  ","Series VI: Subject Research Materials, 1960-1995, holds collected materials organized in alphabetical order by subject category. These materials were used for background research and initial information for multiple projects. Many of the research materials provided background for the reports in Series I.  ","Series VII: Project Research Materials, 1948-2005, contains research materials for specific projects including Disneyland, Walt Disney World, Six Flags, Knott's Berry Farm, Cedar's Fair, The Longaberger Company, Silver Cup Studios, Silver Dollar City, among other projects. Some projects also include municipalities including the City of Norfolk, Virginia, the City of Coachella, California, the City of Branson, Missouri, the Commonwealth of Massachusetts, and governments such as Australia, Nigeria, Panama and others. These materials were collected as the research basis for projects that Price was hired to perform. Many of the research projects found in this series may not have become reports or proposals. In some cases, this series contains the only record of a project that Price worked on during his long career. ","Series VIII: Price Company Files, 1963-2000, contains materials from the Economic Research Associates, Planning Research Corporation, and Harrison Price Company. These materials consist of company profiles, correspondence, organization files, council and meeting files, faxes, projects, and Price's personal files labeled as Buzz files. ","Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder.","The Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's work career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.  This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. \n\nHarrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. In 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled  Walt's Revolution! By the Numbers . Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89.","UCF Special Collections","Harrison Price Company","Price, Harrison","English"],"unitid_tesim":["SC 047","/repositories/4/resources/299"],"normalized_date_ssm":["1948-2006"],"normalized_title_ssm":["Harrison \"Buzz\" Price papers, 1948-2006"],"collection_title_tesim":["Harrison \"Buzz\" Price papers, 1948-2006"],"collection_ssim":["Harrison \"Buzz\" Price papers, 1948-2006"],"repository_ssm":["UCF Special Collections"],"repository_ssim":["UCF Special Collections"],"geogname_ssm":["Disneyland (Calif.)","Walt Disney World (Fla.)"],"geogname_ssim":["Disneyland (Calif.)","Walt Disney World (Fla.)"],"creator_ssm":["Price, Harrison"],"creator_ssim":["Price, Harrison"],"creator_persname_ssim":["Price, Harrison"],"creators_ssim":["Price, Harrison"],"places_ssim":["Disneyland (Calif.)","Walt Disney World (Fla.)"],"access_terms_ssm":["Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder."],"acqinfo_ssim":["The materials were donated to the University of Central Florida Special Collections by Harrison A. Price in 2003 (Accession no. CFM2003_12). Additional materials were donated in July 2005 (Accession no. CFM2005_19)."],"access_subjects_ssim":["Amusement parks","Amusement parks -- Florida -- Design and Construction","Amusement parks -- Florida","Amusement parks -- Economic aspects -- United States","Tourism","Tourism -- Florida","photographs","official reports","proposals","research (documents)","speeches (documents)"],"access_subjects_ssm":["Amusement parks","Amusement parks -- Florida -- Design and Construction","Amusement parks -- Florida","Amusement parks -- Economic aspects -- United States","Tourism","Tourism -- Florida","photographs","official reports","proposals","research (documents)","speeches (documents)"],"has_online_content_ssim":["false"],"extent_ssm":["178.9 Linear Feet 357 boxes, 8 flat files"],"extent_tesim":["178.9 Linear Feet 357 boxes, 8 flat files"],"genreform_ssim":["photographs","official reports","proposals","research (documents)","speeches (documents)"],"date_range_isim":[1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006],"accessrestrict_html_tesm":["\u003cp\u003eThe entire collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access"],"accessrestrict_tesim":["The entire collection is open for research."],"altformavail_html_tesm":["\u003cp\u003eSome reports have been made available online via the \u003cextref href=\"https://stars.library.ucf.edu/buzzprice/\"\u003eHarrison \"Buzz\" Price Digital Collection\u003c/extref\u003e.\u003c/p\u003e"],"altformavail_heading_ssm":["Existence and Location of Copies "],"altformavail_tesim":["Some reports have been made available online via the  Harrison \"Buzz\" Price Digital Collection ."],"arrangement_html_tesm":["\u003cp\u003eThe collection is arranged into eight series: \n\u003cul style=\"list-style-type: none\"\u003e\n\u003cli\u003eI. Reports, 1952-2003 \u003c/li\u003e\n\u003cli\u003eII. Proposals, 1978-2001\u003c/li\u003e\n\u003cli\u003eIII. Speeches, 1966-2006\u003c/li\u003e \n\u003cli\u003eIV. World's Fairs, 1974-1989\u003c/li\u003e\n\u003cli\u003eV. Images, 1964-1997\u003c/li\u003e \n\u003cli\u003eVI. Subject Research Materials, 1960-1995\u003c/li\u003e \n\u003cli\u003eVII. Project Research Materials, 1948-2005\u003c/li\u003e \n\u003cli\u003eVIII. Price Company Files, 1963-2000\u003c/li\u003e \n\u003c/ul\u003e\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement Note "],"arrangement_tesim":["The collection is arranged into eight series: \n I. Reports, 1952-2003  II. Proposals, 1978-2001 III. Speeches, 1966-2006 IV. World's Fairs, 1974-1989 V. Images, 1964-1997 VI. Subject Research Materials, 1960-1995 VII. Project Research Materials, 1948-2005 VIII. Price Company Files, 1963-2000"],"bioghist_html_tesm":["\u003cp\u003eHarrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. \u003c/p\u003e\n","\u003cp\u003eIn 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. n 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled \u003cemph render=\"italic\"\u003eWalt's Revolution! By the Numbers\u003c/emph\u003e. Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89. \u003c/p\u003e"],"bioghist_heading_ssm":["Biographical Information "],"bioghist_tesim":["Harrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. ","In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. n 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled  Walt's Revolution! By the Numbers . Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89. "],"prefercite_html_tesm":["\u003cp\u003e[Identification of item], Harrison \"Buzz\" Price papers, Special Collections and University Archives, University of Central Florida, Orlando, Florida.\u003c/p\u003e"],"prefercite_tesim":["[Identification of item], Harrison \"Buzz\" Price papers, Special Collections and University Archives, University of Central Florida, Orlando, Florida."],"processinfo_html_tesm":["\u003cp\u003eCollection processed by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, and Elizabeth Konzak in 2005 and Ariana Santiago in 2014. Finding aid prepared by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, Elizabeth Konzak, and Lindsay Mazziotto in 2005 and Suphi Burak Ogreten and Racheile M. Rickefs in 2014. The materials were sorted into numerical order by Price's numbering scheme. All materials were placed in acid-free folders and boxes some binders or folders were removed to preserve the materials enclosed. Additional materials in series VII, Project Research Materials were minimally processed and kept in original order. Collection rehoused and separate finding aids for each series revised and combined by Asmara Cortes-Caba in 2024.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information "],"processinfo_tesim":["Collection processed by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, and Elizabeth Konzak in 2005 and Ariana Santiago in 2014. Finding aid prepared by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, Elizabeth Konzak, and Lindsay Mazziotto in 2005 and Suphi Burak Ogreten and Racheile M. Rickefs in 2014. The materials were sorted into numerical order by Price's numbering scheme. All materials were placed in acid-free folders and boxes some binders or folders were removed to preserve the materials enclosed. Additional materials in series VII, Project Research Materials were minimally processed and kept in original order. Collection rehoused and separate finding aids for each series revised and combined by Asmara Cortes-Caba in 2024."],"relatedmaterial_html_tesm":["\u003cp\u003e\u003cemph render=\"italic\"\u003e\u003cextref href=\"https://ucf-flvc.primo.exlibrisgroup.com/discovery/fulldisplay?context=L\u0026amp;vid=01FALSC_UCF:UCF\u0026amp;tab=Everything\u0026amp;docid=alma990223015270306596\"\u003eWalt's revolution! : by the numbers.\u003c/extref\u003e\u003c/emph\u003e Harrison A. Price. Published by Ripley Entertainment Inc., Orlando, Florida. 2004.\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials "],"relatedmaterial_tesim":["Walt's revolution! : by the numbers.  Harrison A. Price. Published by Ripley Entertainment Inc., Orlando, Florida. 2004."],"scopecontent_html_tesm":["\u003cp\u003eThe Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.   \u003c/p\u003e\n","\u003cp\u003eThis collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. \u003c/p\u003e\n","\u003cp\u003eSeries I: Reports, 1952-2003, holds reports that contain feasibility studies, research reports, and other studies created by HPC or other collected companies. The series is arranged by order of importance, beginning with commercial attractions, and ending with other study areas. The types of reports vary, depending on the stage of the project under analysis and may include photographs, maps, architectural renderings, and pamphlets. Reports are in order by number, provided by Price. Reports by HPC are numbered 1-900; other firms collected reports number over 1000. Each entry includes the name of the corporation for which the study was conducted, the title of the report, the location of the project, other economic research companies involved (if applicable), and the date of the report's completion. \u003c/p\u003e\n","\u003cp\u003eSeries II: Proposals, 1978-2001, contains proposals which Harrison Price returned to potential clients concerning research requests. The series is in original order. Sub-series are arranged by order of project importance according to Harrison Price's organization, and then alphabetically. The proposals generally include background information on the needs and wishes of the client, the scope of services, time and cost estimates, and an acceptance portion.  Each entry includes the name of the company for which the proposal was written, the project's location, and the date it was written.  \u003c/p\u003e\n","\u003cp\u003eSeries III: Speeches, 1966-2006, includes speeches given by Harrison Price at various events documenting his many projects and professional activities. The speeches are arranged chronologically. Each entry contains the name of the organization for which Price gave the speech, the title of the speech, the location where the speech was given, and the date the speech was given. \u003c/p\u003e\n","\u003cp\u003eSeries IV: World's Fairs, 1974-1989, documents Price's involvement and research on World's Fairs, specifically the fairs in Knoxville in 1982, the Louisiana World Exposition in 1984, and Vancouver's Expo '86. The bulk of the materials in this series document the Louisiana World Exposition and the lawsuits which occurred after the exposition went bankrupt. The series is arranged by order of importance according to Price's organization, with supporting documentation arranged alphabetically. \u003c/p\u003e\n","\u003cp\u003eSeries V: Images, 1964-1997, contains collected materials organized by location and project. Contents include pictures, negatives, slides, postcards, brochures, and posters from such places such as Disneyland, Walt Disney World, SeaWorld, NASA, Hong Kong, Taiwan, London, Sydney, Japan, and China. Most of the negatives and prints from the locations can be linked to Price's consulting trips.  \u003c/p\u003e\n","\u003cp\u003eSeries VI: Subject Research Materials, 1960-1995, holds collected materials organized in alphabetical order by subject category. These materials were used for background research and initial information for multiple projects. Many of the research materials provided background for the reports in Series I.  \u003c/p\u003e\n","\u003cp\u003eSeries VII: Project Research Materials, 1948-2005, contains research materials for specific projects including Disneyland, Walt Disney World, Six Flags, Knott's Berry Farm, Cedar's Fair, The Longaberger Company, Silver Cup Studios, Silver Dollar City, among other projects. Some projects also include municipalities including the City of Norfolk, Virginia, the City of Coachella, California, the City of Branson, Missouri, the Commonwealth of Massachusetts, and governments such as Australia, Nigeria, Panama and others. These materials were collected as the research basis for projects that Price was hired to perform. Many of the research projects found in this series may not have become reports or proposals. In some cases, this series contains the only record of a project that Price worked on during his long career. \u003c/p\u003e\n","\u003cp\u003eSeries VIII: Price Company Files, 1963-2000, contains materials from the Economic Research Associates, Planning Research Corporation, and Harrison Price Company. These materials consist of company profiles, correspondence, organization files, council and meeting files, faxes, projects, and Price's personal files labeled as Buzz files. \u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents "],"scopecontent_tesim":["The Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.   ","This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. ","Series I: Reports, 1952-2003, holds reports that contain feasibility studies, research reports, and other studies created by HPC or other collected companies. The series is arranged by order of importance, beginning with commercial attractions, and ending with other study areas. The types of reports vary, depending on the stage of the project under analysis and may include photographs, maps, architectural renderings, and pamphlets. Reports are in order by number, provided by Price. Reports by HPC are numbered 1-900; other firms collected reports number over 1000. Each entry includes the name of the corporation for which the study was conducted, the title of the report, the location of the project, other economic research companies involved (if applicable), and the date of the report's completion. ","Series II: Proposals, 1978-2001, contains proposals which Harrison Price returned to potential clients concerning research requests. The series is in original order. Sub-series are arranged by order of project importance according to Harrison Price's organization, and then alphabetically. The proposals generally include background information on the needs and wishes of the client, the scope of services, time and cost estimates, and an acceptance portion.  Each entry includes the name of the company for which the proposal was written, the project's location, and the date it was written.  ","Series III: Speeches, 1966-2006, includes speeches given by Harrison Price at various events documenting his many projects and professional activities. The speeches are arranged chronologically. Each entry contains the name of the organization for which Price gave the speech, the title of the speech, the location where the speech was given, and the date the speech was given. ","Series IV: World's Fairs, 1974-1989, documents Price's involvement and research on World's Fairs, specifically the fairs in Knoxville in 1982, the Louisiana World Exposition in 1984, and Vancouver's Expo '86. The bulk of the materials in this series document the Louisiana World Exposition and the lawsuits which occurred after the exposition went bankrupt. The series is arranged by order of importance according to Price's organization, with supporting documentation arranged alphabetically. ","Series V: Images, 1964-1997, contains collected materials organized by location and project. Contents include pictures, negatives, slides, postcards, brochures, and posters from such places such as Disneyland, Walt Disney World, SeaWorld, NASA, Hong Kong, Taiwan, London, Sydney, Japan, and China. Most of the negatives and prints from the locations can be linked to Price's consulting trips.  ","Series VI: Subject Research Materials, 1960-1995, holds collected materials organized in alphabetical order by subject category. These materials were used for background research and initial information for multiple projects. Many of the research materials provided background for the reports in Series I.  ","Series VII: Project Research Materials, 1948-2005, contains research materials for specific projects including Disneyland, Walt Disney World, Six Flags, Knott's Berry Farm, Cedar's Fair, The Longaberger Company, Silver Cup Studios, Silver Dollar City, among other projects. Some projects also include municipalities including the City of Norfolk, Virginia, the City of Coachella, California, the City of Branson, Missouri, the Commonwealth of Massachusetts, and governments such as Australia, Nigeria, Panama and others. These materials were collected as the research basis for projects that Price was hired to perform. Many of the research projects found in this series may not have become reports or proposals. In some cases, this series contains the only record of a project that Price worked on during his long career. ","Series VIII: Price Company Files, 1963-2000, contains materials from the Economic Research Associates, Planning Research Corporation, and Harrison Price Company. These materials consist of company profiles, correspondence, organization files, council and meeting files, faxes, projects, and Price's personal files labeled as Buzz files. "],"userestrict_html_tesm":["\u003cp\u003eUnpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder.\u003c/p\u003e"],"userestrict_heading_ssm":["Copyright Statement "],"userestrict_tesim":["Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder."],"abstract_html_tesm":["\u003cabstract id=\"aspace_f301b4d6cd4750973558e5e365ab2d20\" label=\"Abstract \"\u003eThe Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's work career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.  This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. \n\nHarrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. In 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled \u003cemph render=\"italic\"\u003eWalt's Revolution! By the Numbers\u003c/emph\u003e. Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89.\u003c/abstract\u003e"],"abstract_tesim":["The Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's work career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.  This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. \n\nHarrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. In 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled  Walt's Revolution! By the Numbers . Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89."],"names_coll_ssim":["Harrison Price Company"],"names_ssim":["UCF Special Collections","Harrison Price Company","Price, Harrison"],"corpname_ssim":["UCF Special Collections","Harrison Price Company"],"persname_ssim":["Price, Harrison"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":4991,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1870858054322356224,"_root_":"59327c0abe5aee857a5586d7","timestamp":"2026-07-16T08:07:55.983Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/59327c0abe5aee857a5586d7_aspace_2f7557cb900745c997f02ea99af55f86"}},{"id":"59327c0abe5aee857a5586d7_aspace_95bb67d274057254e2625fecf38668dc","type":"File","attributes":{"title":"Brochures., 1998","breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/59327c0abe5aee857a5586d7_aspace_95bb67d274057254e2625fecf38668dc#breadcrumbs","type":"document_value","attributes":{"value":[{"ref_ssi":"aspace_95bb67d274057254e2625fecf38668dc","ref_ssm":["aspace_95bb67d274057254e2625fecf38668dc","aspace_95bb67d274057254e2625fecf38668dc"],"id":"59327c0abe5aee857a5586d7_aspace_95bb67d274057254e2625fecf38668dc","title_filing_ssi":"Brochures.","title_ssm":["Brochures."],"title_tesim":["Brochures."],"unitdate_inclusive_ssm":["1998"],"normalized_date_ssm":["1998"],"normalized_title_ssm":["Brochures., 1998"],"text":["Brochures., 1998","Harrison \"Buzz\" Price papers, 1948-2006","Project Research Materials, 1948-2005","Project Research Materials, 1948-2005.","Chilliwack Downtown Redevelopment., 1989, 1991, 1994-1995, 1998-1999, Undated.","/repositories/4/archival_objects/73288","box 199","folder 8"],"component_level_isim":[4],"parent_ids_ssim":["59327c0abe5aee857a5586d7","59327c0abe5aee857a5586d7_aspace_75fd1a9aac41d2150339e31aea23f6f5","59327c0abe5aee857a5586d7_aspace_a7a22ae08c63f53e06d590e86c5ed46a","59327c0abe5aee857a5586d7_aspace_fdf776fb3577d847b6bf74adb39622ea"],"parent_unittitles_ssm":["Harrison \"Buzz\" Price papers, 1948-2006","Project Research Materials, 1948-2005","Project Research Materials, 1948-2005.","Chilliwack Downtown Redevelopment., 1989, 1991, 1994-1995, 1998-1999, Undated."],"parent_unittitles_tesim":["Harrison \"Buzz\" Price papers, 1948-2006","Project Research Materials, 1948-2005","Project Research Materials, 1948-2005.","Chilliwack Downtown Redevelopment., 1989, 1991, 1994-1995, 1998-1999, Undated."],"parent_levels_ssm":["collection","Series","Subseries","Subseries"],"unitid_ssm":["/repositories/4/archival_objects/73288"],"repository_ssim":["UCF Special Collections"],"collection_ssim":["Harrison \"Buzz\" Price papers, 1948-2006"],"has_online_content_ssim":["false"],"child_component_count_isi":0,"level_ssm":["File"],"level_ssim":["File"],"sort_isi":2903,"parent_access_restrict_tesm":["The entire collection is open for research."],"parent_access_terms_tesm":["Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder."],"date_range_isim":[1998],"containers_ssim":["box 199","folder 8"],"_nest_path_":"/components#6/components#0/components#61/components#2","_nest_parent_":"59327c0abe5aee857a5586d7_aspace_fdf776fb3577d847b6bf74adb39622ea","_root_":"59327c0abe5aee857a5586d7","_version_":1870858054322356224,"timestamp":"2026-07-16T08:07:55.983Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"59327c0abe5aee857a5586d7","title_ssm":["Harrison \"Buzz\" Price papers"],"title_tesim":["Harrison \"Buzz\" Price papers"],"ead_ssi":"59327c0abe5aee857a5586d7","unitdate_ssm":["1948-2006"],"unitdate_inclusive_ssm":["1948-2006"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["SC 047","/repositories/4/resources/299"],"text":["SC 047","/repositories/4/resources/299","Harrison \"Buzz\" Price papers, 1948-2006","Disneyland (Calif.)","Walt Disney World (Fla.)","Amusement parks","Amusement parks -- Florida -- Design and Construction","Amusement parks -- Florida","Amusement parks -- Economic aspects -- United States","Tourism","Tourism -- Florida","photographs","official reports","proposals","research (documents)","speeches (documents)","The entire collection is open for research.","Some reports have been made available online via the  Harrison \"Buzz\" Price Digital Collection .","The collection is arranged into eight series: \n I. Reports, 1952-2003  II. Proposals, 1978-2001 III. Speeches, 1966-2006 IV. World's Fairs, 1974-1989 V. Images, 1964-1997 VI. Subject Research Materials, 1960-1995 VII. Project Research Materials, 1948-2005 VIII. Price Company Files, 1963-2000","Harrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. ","In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. n 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled  Walt's Revolution! By the Numbers . Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89. ","Collection processed by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, and Elizabeth Konzak in 2005 and Ariana Santiago in 2014. Finding aid prepared by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, Elizabeth Konzak, and Lindsay Mazziotto in 2005 and Suphi Burak Ogreten and Racheile M. Rickefs in 2014. The materials were sorted into numerical order by Price's numbering scheme. All materials were placed in acid-free folders and boxes some binders or folders were removed to preserve the materials enclosed. Additional materials in series VII, Project Research Materials were minimally processed and kept in original order. Collection rehoused and separate finding aids for each series revised and combined by Asmara Cortes-Caba in 2024.","Walt's revolution! : by the numbers.  Harrison A. Price. Published by Ripley Entertainment Inc., Orlando, Florida. 2004.","The Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.   ","This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. ","Series I: Reports, 1952-2003, holds reports that contain feasibility studies, research reports, and other studies created by HPC or other collected companies. The series is arranged by order of importance, beginning with commercial attractions, and ending with other study areas. The types of reports vary, depending on the stage of the project under analysis and may include photographs, maps, architectural renderings, and pamphlets. Reports are in order by number, provided by Price. Reports by HPC are numbered 1-900; other firms collected reports number over 1000. Each entry includes the name of the corporation for which the study was conducted, the title of the report, the location of the project, other economic research companies involved (if applicable), and the date of the report's completion. ","Series II: Proposals, 1978-2001, contains proposals which Harrison Price returned to potential clients concerning research requests. The series is in original order. Sub-series are arranged by order of project importance according to Harrison Price's organization, and then alphabetically. The proposals generally include background information on the needs and wishes of the client, the scope of services, time and cost estimates, and an acceptance portion.  Each entry includes the name of the company for which the proposal was written, the project's location, and the date it was written.  ","Series III: Speeches, 1966-2006, includes speeches given by Harrison Price at various events documenting his many projects and professional activities. The speeches are arranged chronologically. Each entry contains the name of the organization for which Price gave the speech, the title of the speech, the location where the speech was given, and the date the speech was given. ","Series IV: World's Fairs, 1974-1989, documents Price's involvement and research on World's Fairs, specifically the fairs in Knoxville in 1982, the Louisiana World Exposition in 1984, and Vancouver's Expo '86. The bulk of the materials in this series document the Louisiana World Exposition and the lawsuits which occurred after the exposition went bankrupt. The series is arranged by order of importance according to Price's organization, with supporting documentation arranged alphabetically. ","Series V: Images, 1964-1997, contains collected materials organized by location and project. Contents include pictures, negatives, slides, postcards, brochures, and posters from such places such as Disneyland, Walt Disney World, SeaWorld, NASA, Hong Kong, Taiwan, London, Sydney, Japan, and China. Most of the negatives and prints from the locations can be linked to Price's consulting trips.  ","Series VI: Subject Research Materials, 1960-1995, holds collected materials organized in alphabetical order by subject category. These materials were used for background research and initial information for multiple projects. Many of the research materials provided background for the reports in Series I.  ","Series VII: Project Research Materials, 1948-2005, contains research materials for specific projects including Disneyland, Walt Disney World, Six Flags, Knott's Berry Farm, Cedar's Fair, The Longaberger Company, Silver Cup Studios, Silver Dollar City, among other projects. Some projects also include municipalities including the City of Norfolk, Virginia, the City of Coachella, California, the City of Branson, Missouri, the Commonwealth of Massachusetts, and governments such as Australia, Nigeria, Panama and others. These materials were collected as the research basis for projects that Price was hired to perform. Many of the research projects found in this series may not have become reports or proposals. In some cases, this series contains the only record of a project that Price worked on during his long career. ","Series VIII: Price Company Files, 1963-2000, contains materials from the Economic Research Associates, Planning Research Corporation, and Harrison Price Company. These materials consist of company profiles, correspondence, organization files, council and meeting files, faxes, projects, and Price's personal files labeled as Buzz files. ","Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder.","The Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's work career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.  This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. \n\nHarrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. In 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled  Walt's Revolution! By the Numbers . Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89.","UCF Special Collections","Harrison Price Company","Price, Harrison","English"],"unitid_tesim":["SC 047","/repositories/4/resources/299"],"normalized_date_ssm":["1948-2006"],"normalized_title_ssm":["Harrison \"Buzz\" Price papers, 1948-2006"],"collection_title_tesim":["Harrison \"Buzz\" Price papers, 1948-2006"],"collection_ssim":["Harrison \"Buzz\" Price papers, 1948-2006"],"repository_ssm":["UCF Special Collections"],"repository_ssim":["UCF Special Collections"],"geogname_ssm":["Disneyland (Calif.)","Walt Disney World (Fla.)"],"geogname_ssim":["Disneyland (Calif.)","Walt Disney World (Fla.)"],"creator_ssm":["Price, Harrison"],"creator_ssim":["Price, Harrison"],"creator_persname_ssim":["Price, Harrison"],"creators_ssim":["Price, Harrison"],"places_ssim":["Disneyland (Calif.)","Walt Disney World (Fla.)"],"access_terms_ssm":["Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder."],"acqinfo_ssim":["The materials were donated to the University of Central Florida Special Collections by Harrison A. Price in 2003 (Accession no. CFM2003_12). Additional materials were donated in July 2005 (Accession no. CFM2005_19)."],"access_subjects_ssim":["Amusement parks","Amusement parks -- Florida -- Design and Construction","Amusement parks -- Florida","Amusement parks -- Economic aspects -- United States","Tourism","Tourism -- Florida","photographs","official reports","proposals","research (documents)","speeches (documents)"],"access_subjects_ssm":["Amusement parks","Amusement parks -- Florida -- Design and Construction","Amusement parks -- Florida","Amusement parks -- Economic aspects -- United States","Tourism","Tourism -- Florida","photographs","official reports","proposals","research (documents)","speeches (documents)"],"has_online_content_ssim":["false"],"extent_ssm":["178.9 Linear Feet 357 boxes, 8 flat files"],"extent_tesim":["178.9 Linear Feet 357 boxes, 8 flat files"],"genreform_ssim":["photographs","official reports","proposals","research (documents)","speeches (documents)"],"date_range_isim":[1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006],"accessrestrict_html_tesm":["\u003cp\u003eThe entire collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Access"],"accessrestrict_tesim":["The entire collection is open for research."],"altformavail_html_tesm":["\u003cp\u003eSome reports have been made available online via the \u003cextref href=\"https://stars.library.ucf.edu/buzzprice/\"\u003eHarrison \"Buzz\" Price Digital Collection\u003c/extref\u003e.\u003c/p\u003e"],"altformavail_heading_ssm":["Existence and Location of Copies "],"altformavail_tesim":["Some reports have been made available online via the  Harrison \"Buzz\" Price Digital Collection ."],"arrangement_html_tesm":["\u003cp\u003eThe collection is arranged into eight series: \n\u003cul style=\"list-style-type: none\"\u003e\n\u003cli\u003eI. Reports, 1952-2003 \u003c/li\u003e\n\u003cli\u003eII. Proposals, 1978-2001\u003c/li\u003e\n\u003cli\u003eIII. Speeches, 1966-2006\u003c/li\u003e \n\u003cli\u003eIV. World's Fairs, 1974-1989\u003c/li\u003e\n\u003cli\u003eV. Images, 1964-1997\u003c/li\u003e \n\u003cli\u003eVI. Subject Research Materials, 1960-1995\u003c/li\u003e \n\u003cli\u003eVII. Project Research Materials, 1948-2005\u003c/li\u003e \n\u003cli\u003eVIII. Price Company Files, 1963-2000\u003c/li\u003e \n\u003c/ul\u003e\u003c/p\u003e"],"arrangement_heading_ssm":["Arrangement Note "],"arrangement_tesim":["The collection is arranged into eight series: \n I. Reports, 1952-2003  II. Proposals, 1978-2001 III. Speeches, 1966-2006 IV. World's Fairs, 1974-1989 V. Images, 1964-1997 VI. Subject Research Materials, 1960-1995 VII. Project Research Materials, 1948-2005 VIII. Price Company Files, 1963-2000"],"bioghist_html_tesm":["\u003cp\u003eHarrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. \u003c/p\u003e\n","\u003cp\u003eIn 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. n 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled \u003cemph render=\"italic\"\u003eWalt's Revolution! By the Numbers\u003c/emph\u003e. Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89. \u003c/p\u003e"],"bioghist_heading_ssm":["Biographical Information "],"bioghist_tesim":["Harrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. ","In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. n 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled  Walt's Revolution! By the Numbers . Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89. "],"prefercite_html_tesm":["\u003cp\u003e[Identification of item], Harrison \"Buzz\" Price papers, Special Collections and University Archives, University of Central Florida, Orlando, Florida.\u003c/p\u003e"],"prefercite_tesim":["[Identification of item], Harrison \"Buzz\" Price papers, Special Collections and University Archives, University of Central Florida, Orlando, Florida."],"processinfo_html_tesm":["\u003cp\u003eCollection processed by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, and Elizabeth Konzak in 2005 and Ariana Santiago in 2014. Finding aid prepared by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, Elizabeth Konzak, and Lindsay Mazziotto in 2005 and Suphi Burak Ogreten and Racheile M. Rickefs in 2014. The materials were sorted into numerical order by Price's numbering scheme. All materials were placed in acid-free folders and boxes some binders or folders were removed to preserve the materials enclosed. Additional materials in series VII, Project Research Materials were minimally processed and kept in original order. Collection rehoused and separate finding aids for each series revised and combined by Asmara Cortes-Caba in 2024.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information "],"processinfo_tesim":["Collection processed by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, and Elizabeth Konzak in 2005 and Ariana Santiago in 2014. Finding aid prepared by April Karlene Anderson, Heather Bollinger, Ryan Groves, Rebecca Hammond, Elizabeth Konzak, and Lindsay Mazziotto in 2005 and Suphi Burak Ogreten and Racheile M. Rickefs in 2014. The materials were sorted into numerical order by Price's numbering scheme. All materials were placed in acid-free folders and boxes some binders or folders were removed to preserve the materials enclosed. Additional materials in series VII, Project Research Materials were minimally processed and kept in original order. Collection rehoused and separate finding aids for each series revised and combined by Asmara Cortes-Caba in 2024."],"relatedmaterial_html_tesm":["\u003cp\u003e\u003cemph render=\"italic\"\u003e\u003cextref href=\"https://ucf-flvc.primo.exlibrisgroup.com/discovery/fulldisplay?context=L\u0026amp;vid=01FALSC_UCF:UCF\u0026amp;tab=Everything\u0026amp;docid=alma990223015270306596\"\u003eWalt's revolution! : by the numbers.\u003c/extref\u003e\u003c/emph\u003e Harrison A. Price. Published by Ripley Entertainment Inc., Orlando, Florida. 2004.\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials "],"relatedmaterial_tesim":["Walt's revolution! : by the numbers.  Harrison A. Price. Published by Ripley Entertainment Inc., Orlando, Florida. 2004."],"scopecontent_html_tesm":["\u003cp\u003eThe Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.   \u003c/p\u003e\n","\u003cp\u003eThis collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. \u003c/p\u003e\n","\u003cp\u003eSeries I: Reports, 1952-2003, holds reports that contain feasibility studies, research reports, and other studies created by HPC or other collected companies. The series is arranged by order of importance, beginning with commercial attractions, and ending with other study areas. The types of reports vary, depending on the stage of the project under analysis and may include photographs, maps, architectural renderings, and pamphlets. Reports are in order by number, provided by Price. Reports by HPC are numbered 1-900; other firms collected reports number over 1000. Each entry includes the name of the corporation for which the study was conducted, the title of the report, the location of the project, other economic research companies involved (if applicable), and the date of the report's completion. \u003c/p\u003e\n","\u003cp\u003eSeries II: Proposals, 1978-2001, contains proposals which Harrison Price returned to potential clients concerning research requests. The series is in original order. Sub-series are arranged by order of project importance according to Harrison Price's organization, and then alphabetically. The proposals generally include background information on the needs and wishes of the client, the scope of services, time and cost estimates, and an acceptance portion.  Each entry includes the name of the company for which the proposal was written, the project's location, and the date it was written.  \u003c/p\u003e\n","\u003cp\u003eSeries III: Speeches, 1966-2006, includes speeches given by Harrison Price at various events documenting his many projects and professional activities. The speeches are arranged chronologically. Each entry contains the name of the organization for which Price gave the speech, the title of the speech, the location where the speech was given, and the date the speech was given. \u003c/p\u003e\n","\u003cp\u003eSeries IV: World's Fairs, 1974-1989, documents Price's involvement and research on World's Fairs, specifically the fairs in Knoxville in 1982, the Louisiana World Exposition in 1984, and Vancouver's Expo '86. The bulk of the materials in this series document the Louisiana World Exposition and the lawsuits which occurred after the exposition went bankrupt. The series is arranged by order of importance according to Price's organization, with supporting documentation arranged alphabetically. \u003c/p\u003e\n","\u003cp\u003eSeries V: Images, 1964-1997, contains collected materials organized by location and project. Contents include pictures, negatives, slides, postcards, brochures, and posters from such places such as Disneyland, Walt Disney World, SeaWorld, NASA, Hong Kong, Taiwan, London, Sydney, Japan, and China. Most of the negatives and prints from the locations can be linked to Price's consulting trips.  \u003c/p\u003e\n","\u003cp\u003eSeries VI: Subject Research Materials, 1960-1995, holds collected materials organized in alphabetical order by subject category. These materials were used for background research and initial information for multiple projects. Many of the research materials provided background for the reports in Series I.  \u003c/p\u003e\n","\u003cp\u003eSeries VII: Project Research Materials, 1948-2005, contains research materials for specific projects including Disneyland, Walt Disney World, Six Flags, Knott's Berry Farm, Cedar's Fair, The Longaberger Company, Silver Cup Studios, Silver Dollar City, among other projects. Some projects also include municipalities including the City of Norfolk, Virginia, the City of Coachella, California, the City of Branson, Missouri, the Commonwealth of Massachusetts, and governments such as Australia, Nigeria, Panama and others. These materials were collected as the research basis for projects that Price was hired to perform. Many of the research projects found in this series may not have become reports or proposals. In some cases, this series contains the only record of a project that Price worked on during his long career. \u003c/p\u003e\n","\u003cp\u003eSeries VIII: Price Company Files, 1963-2000, contains materials from the Economic Research Associates, Planning Research Corporation, and Harrison Price Company. These materials consist of company profiles, correspondence, organization files, council and meeting files, faxes, projects, and Price's personal files labeled as Buzz files. \u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents "],"scopecontent_tesim":["The Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.   ","This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. ","Series I: Reports, 1952-2003, holds reports that contain feasibility studies, research reports, and other studies created by HPC or other collected companies. The series is arranged by order of importance, beginning with commercial attractions, and ending with other study areas. The types of reports vary, depending on the stage of the project under analysis and may include photographs, maps, architectural renderings, and pamphlets. Reports are in order by number, provided by Price. Reports by HPC are numbered 1-900; other firms collected reports number over 1000. Each entry includes the name of the corporation for which the study was conducted, the title of the report, the location of the project, other economic research companies involved (if applicable), and the date of the report's completion. ","Series II: Proposals, 1978-2001, contains proposals which Harrison Price returned to potential clients concerning research requests. The series is in original order. Sub-series are arranged by order of project importance according to Harrison Price's organization, and then alphabetically. The proposals generally include background information on the needs and wishes of the client, the scope of services, time and cost estimates, and an acceptance portion.  Each entry includes the name of the company for which the proposal was written, the project's location, and the date it was written.  ","Series III: Speeches, 1966-2006, includes speeches given by Harrison Price at various events documenting his many projects and professional activities. The speeches are arranged chronologically. Each entry contains the name of the organization for which Price gave the speech, the title of the speech, the location where the speech was given, and the date the speech was given. ","Series IV: World's Fairs, 1974-1989, documents Price's involvement and research on World's Fairs, specifically the fairs in Knoxville in 1982, the Louisiana World Exposition in 1984, and Vancouver's Expo '86. The bulk of the materials in this series document the Louisiana World Exposition and the lawsuits which occurred after the exposition went bankrupt. The series is arranged by order of importance according to Price's organization, with supporting documentation arranged alphabetically. ","Series V: Images, 1964-1997, contains collected materials organized by location and project. Contents include pictures, negatives, slides, postcards, brochures, and posters from such places such as Disneyland, Walt Disney World, SeaWorld, NASA, Hong Kong, Taiwan, London, Sydney, Japan, and China. Most of the negatives and prints from the locations can be linked to Price's consulting trips.  ","Series VI: Subject Research Materials, 1960-1995, holds collected materials organized in alphabetical order by subject category. These materials were used for background research and initial information for multiple projects. Many of the research materials provided background for the reports in Series I.  ","Series VII: Project Research Materials, 1948-2005, contains research materials for specific projects including Disneyland, Walt Disney World, Six Flags, Knott's Berry Farm, Cedar's Fair, The Longaberger Company, Silver Cup Studios, Silver Dollar City, among other projects. Some projects also include municipalities including the City of Norfolk, Virginia, the City of Coachella, California, the City of Branson, Missouri, the Commonwealth of Massachusetts, and governments such as Australia, Nigeria, Panama and others. These materials were collected as the research basis for projects that Price was hired to perform. Many of the research projects found in this series may not have become reports or proposals. In some cases, this series contains the only record of a project that Price worked on during his long career. ","Series VIII: Price Company Files, 1963-2000, contains materials from the Economic Research Associates, Planning Research Corporation, and Harrison Price Company. These materials consist of company profiles, correspondence, organization files, council and meeting files, faxes, projects, and Price's personal files labeled as Buzz files. "],"userestrict_html_tesm":["\u003cp\u003eUnpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder.\u003c/p\u003e"],"userestrict_heading_ssm":["Copyright Statement "],"userestrict_tesim":["Unpublished manuscripts are protected by copyright. Permission to publish, quote or reproduce must be secured from the repository and the copyright holder."],"abstract_html_tesm":["\u003cabstract id=\"aspace_f301b4d6cd4750973558e5e365ab2d20\" label=\"Abstract \"\u003eThe Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's work career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.  This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. \n\nHarrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. In 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled \u003cemph render=\"italic\"\u003eWalt's Revolution! By the Numbers\u003c/emph\u003e. Harrison \"Buzz\" Price passed away in Pomona, California on August 15, 2010, at the age of 89.\u003c/abstract\u003e"],"abstract_tesim":["The Harrison \"Buzz\" Price collection, 1952-2006 is comprised of reports, proposals, research, photographs, and company files related to Price's work career as an economics consultant for theme parks and tourist attractions. The collection primarily documents the business activities of the Harrison Price Company (HPC), but some materials from earlier projects with Economic Research Associates (ERA) are also included.  This collection offers insight into the theme park and tourism industry in the U.S. and internationally. It features background research involved in planning attractions, feasibility analysis reports for attraction locations, and notes from collaborative sessions on project ideas. Price was involved in projects for Disneyland, Walt Disney World, Six Flags, Universal Studios, MGM, Cedars Fair, Knott's Berry Farm, and several other entertainment organizations and resorts.  The papers are divided into eight series: Reports, Proposals, Speeches, World's Fairs, Images, Subject Research Materials, Project Research Materials, and Price Company Files. \n\nHarrison \"Buzz\" Price was born in Oregon City, Oregon on May 17, 1921. In 1930, his family moved to San Diego, California. In 1942, Price earned a bachelor's degree in mechanical engineering from the California Institute of Technology. After serving in the Army during World War II, he also earned an M.B.A. from Stanford in 1951. That same year, Price joined the Stanford Research Institute, where he assisted in locating the site for Disneyland in Anaheim, California. He managed the Stanford Research Institute's LA office for several years before founding Economic Research Associates (ERA), a consulting company in economics, in 1958. While at ERA, Price helped to locate the site for Walt Disney World in Central Florida in 1963, wrote a Universal Studios tour feasibility analysis in 1964, and carried out 6,000 consulting studies. In 1969, Price sold ERA to Planning Research Corporation, the world's largest conglomerate of professional service consulting. He became Planning Research Corporation's Chairman of the Board after serving seven years in corporate management. Price went on to start an independent consulting company in 1978, founding the Harrison Price Company. In 1994, Price was the first recipient of the Lifetime Achievement Award from the Themed Entertainment Association (TEA) and was elected to the International Association of Amusement Parks Hall of Fame in 1995. For 37 years and up until his death, Price served, alongside Edie Wasserman, as a trustee of the California Institute of the Arts (CalArts). Price also published a book in 2004 about his work in the themed entertainment and attractions business titled  Walt's Revolution! By the Numbers . 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