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Visit the United States Copyright Office's website at http://www.copyright.gov/ for more information."],"geogname_ssim":["Miami (Fla.)"],"geogname_ssm":["Miami (Fla.)"],"places_ssim":["Miami (Fla.)"],"access_subjects_ssim":["Real estate developers","Families","Business enterprises"],"access_subjects_ssm":["Real estate developers","Families","Business enterprises"],"_nest_path_":"/components#0/components#5/components#61","_nest_parent_":"c535959967939890c4a30b27_aspace_38e7af9971ca6c150eb0e20876494c3f","_root_":"c535959967939890c4a30b27","_version_":1880556252248932352,"timestamp":"2026-10-31T09:16:38.284Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"c535959967939890c4a30b27","title_ssm":["Vertical files"],"title_tesim":["Vertical files"],"ead_ssi":"c535959967939890c4a30b27","unitdate_ssm":["1900-2005"],"unitdate_inclusive_ssm":["1900-2005"],"level_ssm":["collection"],"level_ssim":["File","Collection"],"unitid_ssm":["RD-1960-01","/repositories/2/resources/612"],"text":["RD-1960-01","/repositories/2/resources/612","Vertical files, 1900-2005","Florida -- Biography","None.  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Visit the United States Copyright Office's website at \u003cextref href=\"http://www.copyright.gov/\"\u003ehttp://www.copyright.gov/\u003c/extref\u003e for more information.\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["None.  The contents of the collection may be subject to copyright.  Visit the United States Copyright Office's website at  http://www.copyright.gov/  for more information."],"abstract_html_tesm":["\u003cabstract id=\"aspace_b751902f9471baf1c338df56dba5bba1\"\u003eThe biographical vertical files consist of articles from local publications including, but not limited to, the following: La Gaceta, The Tampa Tribune, The St. Petersburg Times and the Miami Herald. 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Fox Real Estate collection, 1946-1987","St. Petersburg (Fla.) ","Real estate developers","Real estate developers -- Florida","Real estate developers -- Florida -- Correspondence","Real estate development","Architecture","Records and Correspondence","Harrison W. Fox was a prominent and successful third generation real estate developer in post-WWII St Petersburg. Mr. Fox was a very active member of the National Association of Homebuilders (NAHB), and an officer in both the Homebuilder's Association of Greater St. Petersburg (of which he was a charter member and the Association's first secretary) and the St. Petersburg Builder's and Contractor's Association.","The collection contains the personal papers of Harrison W. Fox and materials documenting the National Association of Homebuilders, the Homebuilder's Association of Greater St. Petersburg, and St. Petersburg Builder's and Contractor's Association. 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"],"access_terms_ssm":["None. The contents of the collection may be subject to copyright. 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Corporate and business information such as ledger books, payroll records, and accounts from Empire Realty Company of William G. Fox (Harrison W. Fox's grandfather) are also in the collection.  ","Since the bulk of the collection traces the years immediately following World War II (1946-1955), it serves as an excellent micro-study of construction trends and concerns during this period in St. Petersburg. Please note there is also a portion of the collection containing incorporation and charter materials (c. 1925) of the Empire Realty Company of William G. Fox (grandfather of Harrison W. Fox). The collection's brochures, photographs and floor plans illustrate the popular designs of the period, while the personal correspondence and professional association papers indicate a feel for the costs and policies of that time. Although the collection is regional in nature, several NAHB documents contained within the collection characterize some of the building industry's particular concerns of the time period, such as veteran's housing and economics, that extends beyond purely regional concerns. The collection will be suited for researchers interested in the architecture, real estate development, and building practices of the time period."],"userestrict_html_tesm":["\u003cp\u003eNone. The contents of the collection may be subject to copyright. Visit the United States Copyright Office's website at http://www.copyright.gov/ for more information.\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["None. The contents of the collection may be subject to copyright. 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Fox was a prominent and successful third generation real estate developer in post-WWII St Petersburg. Mr. Fox was a very active member of the National Association of Homebuilders (NAHB), and an officer in both the Homebuilder's Association of Greater St. Petersburg (of which he was a charter member and the Association's first secretary) and the St. Petersburg Builder's and Contractor's Association.","The collection contains the personal papers of Harrison W. Fox and materials documenting the National Association of Homebuilders, the Homebuilder's Association of Greater St. Petersburg, and St. Petersburg Builder's and Contractor's Association. Material types include correspondence, membership information, telegrams, board meeting notes and bylaws from 1946 through 1987. The collection includes photographs and home floor plans for properties constructed by Fox and Fox Builders. Corporate and business information such as ledger books, payroll records, and accounts from Empire Realty Company of William G. Fox (Harrison W. Fox's grandfather) are also in the collection.  ","Since the bulk of the collection traces the years immediately following World War II (1946-1955), it serves as an excellent micro-study of construction trends and concerns during this period in St. Petersburg. Please note there is also a portion of the collection containing incorporation and charter materials (c. 1925) of the Empire Realty Company of William G. Fox (grandfather of Harrison W. Fox). The collection's brochures, photographs and floor plans illustrate the popular designs of the period, while the personal correspondence and professional association papers indicate a feel for the costs and policies of that time. Although the collection is regional in nature, several NAHB documents contained within the collection characterize some of the building industry's particular concerns of the time period, such as veteran's housing and economics, that extends beyond purely regional concerns. The collection will be suited for researchers interested in the architecture, real estate development, and building practices of the time period.","None. The contents of the collection may be subject to copyright. Visit the United States Copyright Office's website at http://www.copyright.gov/ for more information.","Collection includes documents and photographs related to real estate developer Harrison W. Fox's business and activities during Post-World War II St. Petersburg.","USF Libraries - St. Petersburg Special Collections \u0026 University Archives","Fox, Harrison W. ","English"],"unitid_tesim":["SP-MS-1996-001","/repositories/3/resources/686"],"normalized_date_ssm":["1946-1987"],"normalized_title_ssm":["Harrison W. Fox Real Estate collection, 1946-1987"],"collection_title_tesim":["Harrison W. Fox Real Estate collection, 1946-1987"],"collection_ssim":["Harrison W. Fox Real Estate collection, 1946-1987"],"repository_ssm":["USF Libraries - St. Petersburg Special Collections \u0026 University Archives"],"repository_ssim":["USF Libraries - St. Petersburg Special Collections \u0026 University Archives"],"geogname_ssm":["St. Petersburg (Fla.) "],"geogname_ssim":["St. Petersburg (Fla.) "],"creator_ssm":["Fox, Harrison W. "],"creator_ssim":["Fox, Harrison W. "],"creator_persname_ssim":["Fox, Harrison W. "],"creators_ssim":["Fox, Harrison W. "],"places_ssim":["St. Petersburg (Fla.) "],"access_terms_ssm":["None. The contents of the collection may be subject to copyright. Visit the United States Copyright Office's website at http://www.copyright.gov/ for more information."],"acqinfo_ssim":["In 1996, Dr. Raymond Arsenault, Professor of History at the University of South Florida, donated the Fox real estate collection to the Special Collections department of the USF St. Petersburg Library."],"access_subjects_ssim":["Real estate developers","Real estate developers -- Florida","Real estate developers -- Florida -- Correspondence","Real estate development","Architecture","Records and Correspondence"],"access_subjects_ssm":["Real estate developers","Real estate developers -- Florida","Real estate developers -- Florida -- Correspondence","Real estate development","Architecture","Records and Correspondence"],"has_online_content_ssim":["false"],"extent_ssm":["6 boxes"],"extent_tesim":["6 boxes"],"date_range_isim":[1946,1947,1948,1949,1950,1951,1952,1953,1954,1955,1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987],"bioghist_html_tesm":["\u003cp\u003eHarrison W. Fox was a prominent and successful third generation real estate developer in post-WWII St Petersburg. Mr. Fox was a very active member of the National Association of Homebuilders (NAHB), and an officer in both the Homebuilder's Association of Greater St. Petersburg (of which he was a charter member and the Association's first secretary) and the St. Petersburg Builder's and Contractor's Association.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["Harrison W. Fox was a prominent and successful third generation real estate developer in post-WWII St Petersburg. Mr. Fox was a very active member of the National Association of Homebuilders (NAHB), and an officer in both the Homebuilder's Association of Greater St. Petersburg (of which he was a charter member and the Association's first secretary) and the St. Petersburg Builder's and Contractor's Association."],"prefercite_html_tesm":["\u003cp\u003eHarrison W. Fox real estate collection, Nelson Poynter Memorial Library Special Collections and University Archives, University of South Florida, St. Petersburg, FL.\u003c/p\u003e"],"prefercite_tesim":["Harrison W. Fox real estate collection, Nelson Poynter Memorial Library Special Collections and University Archives, University of South Florida, St. Petersburg, FL."],"scopecontent_html_tesm":["\u003cp\u003eThe collection contains the personal papers of Harrison W. Fox and materials documenting the National Association of Homebuilders, the Homebuilder's Association of Greater St. Petersburg, and St. Petersburg Builder's and Contractor's Association. Material types include correspondence, membership information, telegrams, board meeting notes and bylaws from 1946 through 1987. The collection includes photographs and home floor plans for properties constructed by Fox and Fox Builders. Corporate and business information such as ledger books, payroll records, and accounts from Empire Realty Company of William G. Fox (Harrison W. Fox's grandfather) are also in the collection.  \u003c/p\u003e\n","\u003cp\u003eSince the bulk of the collection traces the years immediately following World War II (1946-1955), it serves as an excellent micro-study of construction trends and concerns during this period in St. Petersburg. Please note there is also a portion of the collection containing incorporation and charter materials (c. 1925) of the Empire Realty Company of William G. Fox (grandfather of Harrison W. Fox). The collection's brochures, photographs and floor plans illustrate the popular designs of the period, while the personal correspondence and professional association papers indicate a feel for the costs and policies of that time. Although the collection is regional in nature, several NAHB documents contained within the collection characterize some of the building industry's particular concerns of the time period, such as veteran's housing and economics, that extends beyond purely regional concerns. The collection will be suited for researchers interested in the architecture, real estate development, and building practices of the time period.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["The collection contains the personal papers of Harrison W. Fox and materials documenting the National Association of Homebuilders, the Homebuilder's Association of Greater St. Petersburg, and St. Petersburg Builder's and Contractor's Association. Material types include correspondence, membership information, telegrams, board meeting notes and bylaws from 1946 through 1987. The collection includes photographs and home floor plans for properties constructed by Fox and Fox Builders. Corporate and business information such as ledger books, payroll records, and accounts from Empire Realty Company of William G. Fox (Harrison W. Fox's grandfather) are also in the collection.  ","Since the bulk of the collection traces the years immediately following World War II (1946-1955), it serves as an excellent micro-study of construction trends and concerns during this period in St. Petersburg. Please note there is also a portion of the collection containing incorporation and charter materials (c. 1925) of the Empire Realty Company of William G. Fox (grandfather of Harrison W. Fox). The collection's brochures, photographs and floor plans illustrate the popular designs of the period, while the personal correspondence and professional association papers indicate a feel for the costs and policies of that time. Although the collection is regional in nature, several NAHB documents contained within the collection characterize some of the building industry's particular concerns of the time period, such as veteran's housing and economics, that extends beyond purely regional concerns. The collection will be suited for researchers interested in the architecture, real estate development, and building practices of the time period."],"userestrict_html_tesm":["\u003cp\u003eNone. The contents of the collection may be subject to copyright. Visit the United States Copyright Office's website at http://www.copyright.gov/ for more information.\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["None. The contents of the collection may be subject to copyright. Visit the United States Copyright Office's website at http://www.copyright.gov/ for more information."],"abstract_html_tesm":["\u003cabstract id=\"aspace_4fb481189551b2b539137723d2129a33\"\u003eCollection includes documents and photographs related to real estate developer Harrison W. Fox's business and activities during Post-World War II St. Petersburg.\u003c/abstract\u003e"],"abstract_tesim":["Collection includes documents and photographs related to real estate developer Harrison W. Fox's business and activities during Post-World War II St. Petersburg."],"names_ssim":["USF Libraries - St. Petersburg Special Collections \u0026 University Archives","Fox, Harrison W. "],"corpname_ssim":["USF Libraries - St. Petersburg Special Collections \u0026 University Archives"],"persname_ssim":["Fox, Harrison W. "],"language_ssim":["English"],"total_component_count_is":53,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1870951977587834880,"_root_":"ad063c55a8b24474c74ce541","timestamp":"2026-07-17T09:00:48.254Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/ad063c55a8b24474c74ce541"}},{"id":"1e181f04581fc0bc0e3b65e2","type":"collection","attributes":{"title":"Norman Johnson Collection, 1960-1964","abstract_or_scope":{"id":"https://flvc.lyrasistechnology.org/catalog/1e181f04581fc0bc0e3b65e2#abstract_or_scope","type":"document_value","attributes":{"value":["\u003cp\u003eThe Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\".\u003c/p\u003e"],"label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/1e181f04581fc0bc0e3b65e2#breadcrumbs","type":"document_value","attributes":{"value":[{"id":"1e181f04581fc0bc0e3b65e2","title_filing_ssi":"Johnson, Norman Collection","title_ssm":["Norman Johnson Collection"],"title_tesim":["Norman Johnson Collection"],"ead_ssi":"1e181f04581fc0bc0e3b65e2","unitdate_ssm":["1960-1964"],"unitdate_inclusive_ssm":["1960-1964"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["BCHA.1982.1","/repositories/4/resources/444"],"text":["BCHA.1982.1","/repositories/4/resources/444","Norman Johnson Collection, 1960-1964","Sunrise (Fla.)","Real estate development","Urbanization","Real estate developers","The Norman Johnson Collection is open for research.","In 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. ","This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.","OH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection","The Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\"."," Broward County Historical Archives","English"],"unitid_tesim":["BCHA.1982.1","/repositories/4/resources/444"],"normalized_date_ssm":["1960-1964"],"normalized_title_ssm":["Norman Johnson Collection, 1960-1964"],"collection_title_tesim":["Norman Johnson Collection, 1960-1964"],"collection_ssim":["Norman Johnson Collection, 1960-1964"],"repository_ssm":["Broward County Historical Archives"],"repository_ssim":["Broward County Historical Archives"],"geogname_ssm":["Sunrise (Fla.)"],"geogname_ssim":["Sunrise (Fla.)"],"places_ssim":["Sunrise (Fla.)"],"acqinfo_ssim":["Norman Johnson donated the materials to the Broward County Historical Commission on 09/01/1982 (Accession BCHA-1982.1)."],"access_subjects_ssim":["Real estate development","Urbanization","Real estate developers"],"access_subjects_ssm":["Real estate development","Urbanization","Real estate developers"],"has_online_content_ssim":["false"],"extent_ssm":["1 Flat File Drawer"],"extent_tesim":["1 Flat File Drawer"],"date_range_isim":[1960,1961,1962,1963,1964],"accessrestrict_html_tesm":["\u003cp\u003eThe Norman Johnson Collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["The Norman Johnson Collection is open for research."],"bioghist_html_tesm":["\u003cp\u003eIn 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. \u003c/p\u003e\n","\u003cp\u003eBy July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. \u003c/p\u003e\n","\u003cp\u003eJohnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. \u003c/p\u003e\n","\u003cp\u003eHis Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. \u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["In 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. "],"prefercite_html_tesm":["\u003cp\u003eNorman Johnson Collection, Broward County Historical Archives, Broward County Library.\u003c/p\u003e"],"prefercite_tesim":["Norman Johnson Collection, Broward County Historical Archives, Broward County Library."],"processinfo_html_tesm":["\u003cp\u003eThis collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection."],"relatedmaterial_html_tesm":["\u003cp\u003eOH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["OH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection"],"scopecontent_html_tesm":["\u003cp\u003eThe Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\".\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["The Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\"."],"names_ssim":[" Broward County Historical Archives"],"corpname_ssim":[" Broward County Historical Archives"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":6,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_root_":"1e181f04581fc0bc0e3b65e2","timestamp":"2026-07-09T02:27:23.293Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"1e181f04581fc0bc0e3b65e2","title_filing_ssi":"Johnson, Norman Collection","title_ssm":["Norman Johnson Collection"],"title_tesim":["Norman Johnson Collection"],"ead_ssi":"1e181f04581fc0bc0e3b65e2","unitdate_ssm":["1960-1964"],"unitdate_inclusive_ssm":["1960-1964"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["BCHA.1982.1","/repositories/4/resources/444"],"text":["BCHA.1982.1","/repositories/4/resources/444","Norman Johnson Collection, 1960-1964","Sunrise (Fla.)","Real estate development","Urbanization","Real estate developers","The Norman Johnson Collection is open for research.","In 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. ","This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.","OH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection","The Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. It contains 3 large aerial photographs of Sunrise; 1 real estate promotion brochure titled \"Better Living Begins in Sunrise\"; 1 Sunrise Golf Village scrapbook; and 1 advertisement with text \"Upside-Down House Moved to New Location\"."," Broward County Historical Archives","English"],"unitid_tesim":["BCHA.1982.1","/repositories/4/resources/444"],"normalized_date_ssm":["1960-1964"],"normalized_title_ssm":["Norman Johnson Collection, 1960-1964"],"collection_title_tesim":["Norman Johnson Collection, 1960-1964"],"collection_ssim":["Norman Johnson Collection, 1960-1964"],"repository_ssm":["Broward County Historical Archives"],"repository_ssim":["Broward County Historical Archives"],"geogname_ssm":["Sunrise (Fla.)"],"geogname_ssim":["Sunrise (Fla.)"],"places_ssim":["Sunrise (Fla.)"],"acqinfo_ssim":["Norman Johnson donated the materials to the Broward County Historical Commission on 09/01/1982 (Accession BCHA-1982.1)."],"access_subjects_ssim":["Real estate development","Urbanization","Real estate developers"],"access_subjects_ssm":["Real estate development","Urbanization","Real estate developers"],"has_online_content_ssim":["false"],"extent_ssm":["1 Flat File Drawer"],"extent_tesim":["1 Flat File Drawer"],"date_range_isim":[1960,1961,1962,1963,1964],"accessrestrict_html_tesm":["\u003cp\u003eThe Norman Johnson Collection is open for research.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["The Norman Johnson Collection is open for research."],"bioghist_html_tesm":["\u003cp\u003eIn 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. \u003c/p\u003e\n","\u003cp\u003eBy July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. \u003c/p\u003e\n","\u003cp\u003eJohnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. \u003c/p\u003e\n","\u003cp\u003eHis Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. \u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["In 1960 Norman W. Johnson bought 2,650 acres just north of Plantation for $10 million and began developing his city. The village was next to a golf course and off Sunrise Boulevard, so he called it Sunrise Golf Village when it was incorporated in 1961. It became Sunrise in 1971. Gov. Farris Bryant appointed Mr. Johnson its first mayor, even though he was not a resident of the village and never would be. There were no residents in the village. What his fledgling city needed, Mr. Johnson reasoned, was something -- a sales gimmick -- that would lure prospective buyers into the rural, far-west reaches of the county to look at his homes. ","By July 1960, the Upside-Down House had been built for $11,500 on Sunset Strip and opened to the public. Furniture and fixtures were bolted, nailed, wired, glued or welded in place, a Pontiac convertible was parked in the carport and shrubs filled a planter in front of the home -- all upside down. The topsy-turvy house was also a model of the 10,000 homes that Mr. Johnson was building in the development and selling for $10,745. The Upside-Down house quickly became an area attraction, drawing 12,000 curiosity seekers and prospective home buyers the first four days it was open. A two-page photo spread followed in Life magazine, and aviators began using it as a landmark. By the early '70s, when it was destroyed, more than 1 million people had toured the inverted house. ","Johnson  was training as an Army Air Force pilot when World War II ended, and soon after his discharge he moved to Davenport, Iowa, where he built 200 homes before moving to south Broward in 1948. One of his first ventures in Florida was constructing the Adobe Hacienda motel in Hollywood. He ran the inn, which still stands, for 10 years before selling it. A short time later, he bought a small private airport and began developing several hundred homes in his Look subdivision, between what is now Johnson and Sheridan streets and Dixie Highway and Interstate 95. He used the airport runway as the community's main street. ","His Plantation Isles subdivision followed in 1957, and he moved his family into one of the first homes he built. He later was president of the Plantation Chamber of Commerce. Sunrise came next. He built the state's first \"true\" condominiums, developed his village and was mayor from 1961 until 1967, when John Lomelo was elected to the post. He set up an office on a road he had named Sunset Strip -- after his favorite television show, 77 Sunset Strip -- and had the Postal Service number the building 77 even though it was out of sequence. By 1966, Mr. Johnson was looking around for another venture. By year-end, he and partner Stephen A. Calder had opened their Miami-Hollywood Speedway, west of Hollywood. Mr. Johnson was operating partner of the racetrack for the next 16 years, before trying retirement. Retirement didn't work, Bruce Johnson said, and his father, a car buff, began building handcrafted Johnson Presidential and Johnson Phantom cars styled after classic models of the 1930s. By the time of his death in 1990, Mr. Johnson's garage in Davie had sold 87 of the specially ordered Presidential cars or car kits and 260 Phantoms. "],"prefercite_html_tesm":["\u003cp\u003eNorman Johnson Collection, Broward County Historical Archives, Broward County Library.\u003c/p\u003e"],"prefercite_tesim":["Norman Johnson Collection, Broward County Historical Archives, Broward County Library."],"processinfo_html_tesm":["\u003cp\u003eThis collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection.\u003c/p\u003e"],"processinfo_heading_ssm":["Processing Information"],"processinfo_tesim":["This collection received container level processing by Erin Purdy in June 2025. The collection was processed at the item level and the finding aid was updated by Erin Purdy in April 2026. This finding aid may be updated to reflect new descriptions as well as acquisitions to the collection."],"relatedmaterial_html_tesm":["\u003cp\u003eOH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection\u003c/p\u003e"],"relatedmaterial_heading_ssm":["Related Materials"],"relatedmaterial_tesim":["OH 1025 Norman Johsnon Oral History Interview, Broward County Oral History Collection"],"scopecontent_html_tesm":["\u003cp\u003eThe Norman Johnson Collection documents the development of Sunrise Golf Village and the City of Sunrise from 1960 to 1964. 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