{"links":{"self":"https://flvc.lyrasistechnology.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Citrus+fruit+industry--Florida--Marketing","last":"https://flvc.lyrasistechnology.org/catalog.json?f%5Baccess_subjects%5D%5B%5D=Citrus+fruit+industry--Florida--Marketing\u0026page=1"},"meta":{"pages":{"current_page":1,"next_page":null,"prev_page":null,"total_pages":1,"limit_value":10,"offset_value":0,"total_count":6,"first_page?":true,"last_page?":true}},"data":[{"id":"02cd26035df6acadb7c20eca","type":"collection","attributes":{"title":"Charles Julian Fussell Collection, 1950-2000","creator":{"id":"https://flvc.lyrasistechnology.org/catalog/02cd26035df6acadb7c20eca#creator","type":"document_value","attributes":{"value":["Fussell, Charles Julian"],"label":"Creator"}},"abstract_or_scope":{"id":"https://flvc.lyrasistechnology.org/catalog/02cd26035df6acadb7c20eca#abstract_or_scope","type":"document_value","attributes":{"value":["\u003cp\u003eThe materials in this collection reflect the invention and marketing of the Orange Scream snack product. 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Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials","The materials in this collection are aranged alphabetically and chronologically.","Charles Julian Fussell was a native of Polk County, Florida. For many years he was a sales executive for Lykes Brothers. However, he was best known as the inventor of Orange Scream, a citrus-based milk product developed for school children. Fussell had racked up a series of merchandising successes at Lykes. These included the distribution in schools of such orange juice products as Icy Bird, \"the frozen treat that's neat to eat.\" He figured a blend of orange juice and milk would be even more successful. As a liquid, it would provide\na nutritious alternative to soft drinks and chocolate milk. Frozen, it would be healthier than artificially flavored treats. And it could also be vended as a whipped treat. Unfortunately, citrus juice curdles milk, which prompted him to work with his chemists to find a solution. A test marketing program in the late 1990s went well, prompting Dairy Foods magazine to boast that Orange Scream was \"changing the way consumers take their OJ and milk.\" In\n1999 the U.S. Department of Agriculture cleared the product for use in schools. However, it never made it to mass production. Fussell blames the disappearance of small dairies, which were gobbled up by national chains. \"We were depending on the small, independent dairy farmer,\" he said. Another reason: \"We ran out of money.\" In addition to his efforts to develop Orange Scream, Mr. Fussell worked as a real estate and citrus industry consultant. He was once married to an Irish singer. He graduated from the University of Florida and developed the Juice Bar at Cypress Gardens. He passed away on March 20, 2019, at the age of 92.","The materials in this collection reflect the invention and marketing of the Orange Scream snack product. Additional materials are related to Charles Julian Fussell's work as a citrus industry sales and marketing executive.","The Charles Julian Fussell Collection is owned by Florida Southern College. This collection is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).","Thomas B. 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Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. 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As a liquid, it would provide\na nutritious alternative to soft drinks and chocolate milk. Frozen, it would be healthier than artificially flavored treats. And it could also be vended as a whipped treat. Unfortunately, citrus juice curdles milk, which prompted him to work with his chemists to find a solution. A test marketing program in the late 1990s went well, prompting Dairy Foods magazine to boast that Orange Scream was \"changing the way consumers take their OJ and milk.\" In\n1999 the U.S. Department of Agriculture cleared the product for use in schools. However, it never made it to mass production. Fussell blames the disappearance of small dairies, which were gobbled up by national chains. \"We were depending on the small, independent dairy farmer,\" he said. Another reason: \"We ran out of money.\" In addition to his efforts to develop Orange Scream, Mr. Fussell worked as a real estate and citrus industry consultant. He was once married to an Irish singer. He graduated from the University of Florida and developed the Juice Bar at Cypress Gardens. He passed away on March 20, 2019, at the age of 92.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["Charles Julian Fussell was a native of Polk County, Florida. For many years he was a sales executive for Lykes Brothers. However, he was best known as the inventor of Orange Scream, a citrus-based milk product developed for school children. Fussell had racked up a series of merchandising successes at Lykes. These included the distribution in schools of such orange juice products as Icy Bird, \"the frozen treat that's neat to eat.\" He figured a blend of orange juice and milk would be even more successful. As a liquid, it would provide\na nutritious alternative to soft drinks and chocolate milk. Frozen, it would be healthier than artificially flavored treats. And it could also be vended as a whipped treat. Unfortunately, citrus juice curdles milk, which prompted him to work with his chemists to find a solution. A test marketing program in the late 1990s went well, prompting Dairy Foods magazine to boast that Orange Scream was \"changing the way consumers take their OJ and milk.\" In\n1999 the U.S. Department of Agriculture cleared the product for use in schools. However, it never made it to mass production. Fussell blames the disappearance of small dairies, which were gobbled up by national chains. \"We were depending on the small, independent dairy farmer,\" he said. Another reason: \"We ran out of money.\" In addition to his efforts to develop Orange Scream, Mr. Fussell worked as a real estate and citrus industry consultant. He was once married to an Irish singer. He graduated from the University of Florida and developed the Juice Bar at Cypress Gardens. 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Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials","The materials in this collection are aranged alphabetically and chronologically.","Charles Julian Fussell was a native of Polk County, Florida. For many years he was a sales executive for Lykes Brothers. However, he was best known as the inventor of Orange Scream, a citrus-based milk product developed for school children. Fussell had racked up a series of merchandising successes at Lykes. These included the distribution in schools of such orange juice products as Icy Bird, \"the frozen treat that's neat to eat.\" He figured a blend of orange juice and milk would be even more successful. As a liquid, it would provide\na nutritious alternative to soft drinks and chocolate milk. Frozen, it would be healthier than artificially flavored treats. And it could also be vended as a whipped treat. Unfortunately, citrus juice curdles milk, which prompted him to work with his chemists to find a solution. A test marketing program in the late 1990s went well, prompting Dairy Foods magazine to boast that Orange Scream was \"changing the way consumers take their OJ and milk.\" In\n1999 the U.S. Department of Agriculture cleared the product for use in schools. However, it never made it to mass production. Fussell blames the disappearance of small dairies, which were gobbled up by national chains. \"We were depending on the small, independent dairy farmer,\" he said. Another reason: \"We ran out of money.\" In addition to his efforts to develop Orange Scream, Mr. Fussell worked as a real estate and citrus industry consultant. He was once married to an Irish singer. He graduated from the University of Florida and developed the Juice Bar at Cypress Gardens. He passed away on March 20, 2019, at the age of 92.","The materials in this collection reflect the invention and marketing of the Orange Scream snack product. Additional materials are related to Charles Julian Fussell's work as a citrus industry sales and marketing executive.","The Charles Julian Fussell Collection is owned by Florida Southern College. This collection is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).","Thomas B. 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Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. 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As a liquid, it would provide\na nutritious alternative to soft drinks and chocolate milk. Frozen, it would be healthier than artificially flavored treats. And it could also be vended as a whipped treat. Unfortunately, citrus juice curdles milk, which prompted him to work with his chemists to find a solution. A test marketing program in the late 1990s went well, prompting Dairy Foods magazine to boast that Orange Scream was \"changing the way consumers take their OJ and milk.\" In\n1999 the U.S. Department of Agriculture cleared the product for use in schools. However, it never made it to mass production. Fussell blames the disappearance of small dairies, which were gobbled up by national chains. \"We were depending on the small, independent dairy farmer,\" he said. Another reason: \"We ran out of money.\" In addition to his efforts to develop Orange Scream, Mr. Fussell worked as a real estate and citrus industry consultant. He was once married to an Irish singer. He graduated from the University of Florida and developed the Juice Bar at Cypress Gardens. He passed away on March 20, 2019, at the age of 92.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["Charles Julian Fussell was a native of Polk County, Florida. For many years he was a sales executive for Lykes Brothers. However, he was best known as the inventor of Orange Scream, a citrus-based milk product developed for school children. Fussell had racked up a series of merchandising successes at Lykes. These included the distribution in schools of such orange juice products as Icy Bird, \"the frozen treat that's neat to eat.\" He figured a blend of orange juice and milk would be even more successful. As a liquid, it would provide\na nutritious alternative to soft drinks and chocolate milk. Frozen, it would be healthier than artificially flavored treats. And it could also be vended as a whipped treat. Unfortunately, citrus juice curdles milk, which prompted him to work with his chemists to find a solution. A test marketing program in the late 1990s went well, prompting Dairy Foods magazine to boast that Orange Scream was \"changing the way consumers take their OJ and milk.\" In\n1999 the U.S. Department of Agriculture cleared the product for use in schools. However, it never made it to mass production. Fussell blames the disappearance of small dairies, which were gobbled up by national chains. \"We were depending on the small, independent dairy farmer,\" he said. Another reason: \"We ran out of money.\" In addition to his efforts to develop Orange Scream, Mr. Fussell worked as a real estate and citrus industry consultant. He was once married to an Irish singer. He graduated from the University of Florida and developed the Juice Bar at Cypress Gardens. He passed away on March 20, 2019, at the age of 92."],"scopecontent_html_tesm":["\u003cp\u003eThe materials in this collection reflect the invention and marketing of the Orange Scream snack product. Additional materials are related to Charles Julian Fussell's work as a citrus industry sales and marketing executive.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["The materials in this collection reflect the invention and marketing of the Orange Scream snack product. Additional materials are related to Charles Julian Fussell's work as a citrus industry sales and marketing executive."],"userestrict_html_tesm":["\u003cp\u003eThe Charles Julian Fussell Collection is owned by Florida Southern College. This collection is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["The Charles Julian Fussell Collection is owned by Florida Southern College. This collection is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"names_ssim":["Thomas B. Mack Florida Citrus Archives","Fussell, Charles Julian"],"corpname_ssim":["Thomas B. 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Sweatt worked at several Citrus focused companies as well as volunteered at several Citrus canning associations. He was influential in taking the Florida orange juice trade overseas, especially to Japan, and this is reflected in the Foreign Trade series. The files contain correspondence, reports, brochures, and studies. The Canning and Processing series includes, reports, correspondence, research files, and information about the soft serve industry at the time. Marketing files are about marketing various aspects of the citrus industry. Within the Company series, for Golden Gem, there are membership newsletters dating from 1967 to 1984, and stockholder meeting files from the 1960's and 1970's.\u003c/p\u003e"],"label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/696f77285e589d8c97f955ca#breadcrumbs","type":"document_value","attributes":{"value":[{"id":"696f77285e589d8c97f955ca","title_ssm":["C. Howard Sweatt Papers"],"title_tesim":["C. Howard Sweatt Papers"],"ead_ssi":"696f77285e589d8c97f955ca","unitdate_ssm":["1938-1984"],"unitdate_inclusive_ssm":["1938-1984"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["CIT3055","/repositories/3/resources/74"],"text":["CIT3055","/repositories/3/resources/74","C. Howard Sweatt Papers, 1938-1984","Sweatt, C. Howard","Citrus fruit industry--Florida--History--20th century","Citrus fruit industry--Florida--Management","Citrus fruit industry--Florida--Marketing","Citrus fruit industry--Government policy--Florida","Citrus fruit industry--Law and legislation--United States","Canning industry--Florida--History--20th century","International trade--Florida","Japan--Commerce--Florida","Middle East--Commerce--Florida","Florida Citrus Commission--History","Florida Canners Association--History","Rotary Club (Orlando, Fla.)--History","Businesspeople--Florida--Biography","Correspondence.","Speeches.","Reports","Photographs.","Clippings (Books, newspapers, etc.)","There are no restrictions on this collection.","C. Howard Sweatt (1909-1993) was a leader in the Florida citrus industry, especially the citrus\ncanning industry. Born in Nashville, Tennessee, Sweatt moved to the Central Florida area in\n1942; he became the owner of BESCO Products Company in Orlando in 1946. From 1947-\n1948, he was President of the Florida Canners League, and then served as the President of\nthe Florida Canners Association from 1949-1950. In 1951, he sold his BESCO cannery and\nstarted at Fosgate Citrus Concentrate Cooperative as their sales manager. He left Fosgate in\n1957 and eventually joined Golden Gem Growers in 1962 as their marketing director. Because\nof his position at Golden Gem, Sweatt was one of the original founders of Citrus Central Inc.\nHe joined the company in 1968, when Citrus Central took on all marketing responsibilities for\nGolden Gem and other affiliated companies. In 1974, Sweatt retired from the citrus industry. In\naddition to his leadership in the citrus industry, Sweatt was a leader in many organizations\naround Orlando such as the Rotary Club, Central Florida Sales Executive Club, and the\nCountry Club of Orlando.","For more information on the Florida Canners Association that Sweatt served as President of\nfrom 1949-1950, please see MSCIT009 Florida Citrus Processors Association Records.","Sweatt's papers are arranged in five series – Canning and Processing, Companies (he worked\nat), Foreign Trade, Marketing, and Personal. The materials reflect his professional life, with\nsome photographs and documents of his personal life. Sweatt worked at several Citrus\nfocused companies as well as volunteered at several Citrus canning associations. He was\ninfluential in taking the Florida orange juice trade overseas, especially to Japan, and this is\nreflected in the Foreign Trade series. The files contain correspondence, reports, brochures,\nand studies. The Canning and Processing series includes, reports, correspondence, research\nfiles, and information about the soft serve industry at the time. Marketing files are about\nmarketing various aspects of the citrus industry. Within the Company series, for Golden Gem,\nthere are membership newsletters dating from 1967 to 1984, and stockholder meeting files\nfrom the 1960's and 1970's.","Permission to publish material from the C. Howard Sweatt Papers must be obtained from\nSarah D. and L. Kirk McKay, Jr. Archives Center or the appropriate (published) copyright\nholder. Please inquire if you have questions at 863-680-4453.","Thomas B. Mack Florida Citrus Archives","English"],"unitid_tesim":["CIT3055","/repositories/3/resources/74"],"normalized_date_ssm":["1938-1984"],"normalized_title_ssm":["C. Howard Sweatt Papers, 1938-1984"],"collection_title_tesim":["C. Howard Sweatt Papers, 1938-1984"],"collection_ssim":["C. Howard Sweatt Papers, 1938-1984"],"repository_ssm":["Thomas B. Mack Florida Citrus Archives"],"repository_ssim":["Thomas B. Mack Florida Citrus Archives"],"access_terms_ssm":["Permission to publish material from the C. Howard Sweatt Papers must be obtained from\nSarah D. and L. Kirk McKay, Jr. Archives Center or the appropriate (published) copyright\nholder. Please inquire if you have questions at 863-680-4453."],"acqinfo_ssim":["The materials in this collection were donated to the Thomas B. Mack Citrus Archives in 1993\nby George Harsh, Sweatt's son-in-law. The Thomas B. Mack Citrus Archives were transferred\nto the Roux Library in 2005 then to the McKay Archives Center in 2009."],"access_subjects_ssim":["Sweatt, C. 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In\naddition to his leadership in the citrus industry, Sweatt was a leader in many organizations\naround Orlando such as the Rotary Club, Central Florida Sales Executive Club, and the\nCountry Club of Orlando.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["C. Howard Sweatt (1909-1993) was a leader in the Florida citrus industry, especially the citrus\ncanning industry. Born in Nashville, Tennessee, Sweatt moved to the Central Florida area in\n1942; he became the owner of BESCO Products Company in Orlando in 1946. From 1947-\n1948, he was President of the Florida Canners League, and then served as the President of\nthe Florida Canners Association from 1949-1950. In 1951, he sold his BESCO cannery and\nstarted at Fosgate Citrus Concentrate Cooperative as their sales manager. He left Fosgate in\n1957 and eventually joined Golden Gem Growers in 1962 as their marketing director. Because\nof his position at Golden Gem, Sweatt was one of the original founders of Citrus Central Inc.\nHe joined the company in 1968, when Citrus Central took on all marketing responsibilities for\nGolden Gem and other affiliated companies. In 1974, Sweatt retired from the citrus industry. 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Sweatt worked at several Citrus\nfocused companies as well as volunteered at several Citrus canning associations. He was\ninfluential in taking the Florida orange juice trade overseas, especially to Japan, and this is\nreflected in the Foreign Trade series. The files contain correspondence, reports, brochures,\nand studies. The Canning and Processing series includes, reports, correspondence, research\nfiles, and information about the soft serve industry at the time. Marketing files are about\nmarketing various aspects of the citrus industry. Within the Company series, for Golden Gem,\nthere are membership newsletters dating from 1967 to 1984, and stockholder meeting files\nfrom the 1960's and 1970's.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["Sweatt's papers are arranged in five series – Canning and Processing, Companies (he worked\nat), Foreign Trade, Marketing, and Personal. 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From 1947-\n1948, he was President of the Florida Canners League, and then served as the President of\nthe Florida Canners Association from 1949-1950. In 1951, he sold his BESCO cannery and\nstarted at Fosgate Citrus Concentrate Cooperative as their sales manager. He left Fosgate in\n1957 and eventually joined Golden Gem Growers in 1962 as their marketing director. Because\nof his position at Golden Gem, Sweatt was one of the original founders of Citrus Central Inc.\nHe joined the company in 1968, when Citrus Central took on all marketing responsibilities for\nGolden Gem and other affiliated companies. In 1974, Sweatt retired from the citrus industry. In\naddition to his leadership in the citrus industry, Sweatt was a leader in many organizations\naround Orlando such as the Rotary Club, Central Florida Sales Executive Club, and the\nCountry Club of Orlando.","For more information on the Florida Canners Association that Sweatt served as President of\nfrom 1949-1950, please see MSCIT009 Florida Citrus Processors Association Records.","Sweatt's papers are arranged in five series – Canning and Processing, Companies (he worked\nat), Foreign Trade, Marketing, and Personal. The materials reflect his professional life, with\nsome photographs and documents of his personal life. Sweatt worked at several Citrus\nfocused companies as well as volunteered at several Citrus canning associations. He was\ninfluential in taking the Florida orange juice trade overseas, especially to Japan, and this is\nreflected in the Foreign Trade series. The files contain correspondence, reports, brochures,\nand studies. 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Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.","The Florida Citrus Exchange is a cooperative organization of citrus growers across the state of Florida.  They began in 1909 following a prolonged freeze that destroyed many citrus crops.  The goal of the exchange was to promote cooperation between growers for recovery and increased marketing.  Over the years, this and other affiliated organizations partnered to conduct research, set standards, and recover from further blights on citrus plants.  This unification resulted in new innovations and further range of Florida Citrus sales.","This collection contains information regarding the Florida Citrus Exchange rules and packinghouses.  It has various advertisements and historical reports.  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Mack Florida Citrus Archives","English"],"unitid_tesim":["CIT6090","/repositories/3/resources/138"],"normalized_date_ssm":["bulk 1920s-1990s"],"normalized_title_ssm":["Florida Citrus Exchange Collection, bulk 1920s-1990s"],"collection_title_tesim":["Florida Citrus Exchange Collection, bulk 1920s-1990s"],"collection_ssim":["Florida Citrus Exchange Collection, bulk 1920s-1990s"],"repository_ssm":["Thomas B. Mack Florida Citrus Archives"],"repository_ssim":["Thomas B. Mack Florida Citrus Archives"],"access_terms_ssm":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. 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Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials."],"bioghist_html_tesm":["\u003cp\u003eThe Florida Citrus Exchange is a cooperative organization of citrus growers across the state of Florida.  They began in 1909 following a prolonged freeze that destroyed many citrus crops.  The goal of the exchange was to promote cooperation between growers for recovery and increased marketing.  Over the years, this and other affiliated organizations partnered to conduct research, set standards, and recover from further blights on citrus plants.  This unification resulted in new innovations and further range of Florida Citrus sales.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["The Florida Citrus Exchange is a cooperative organization of citrus growers across the state of Florida.  They began in 1909 following a prolonged freeze that destroyed many citrus crops.  The goal of the exchange was to promote cooperation between growers for recovery and increased marketing.  Over the years, this and other affiliated organizations partnered to conduct research, set standards, and recover from further blights on citrus plants.  This unification resulted in new innovations and further range of Florida Citrus sales."],"scopecontent_html_tesm":["\u003cp\u003eThis collection contains information regarding the Florida Citrus Exchange rules and packinghouses.  It has various advertisements and historical reports.  The bulk of this collection is made up of photographs, ranging from employees, Citrus Queens, and award ceremonies to groves, machinery and packinghouse exteriors and interiors.  Many of these photographs are of individual counties' exchange offices.  There are also several periodicals in this collection, such as the Seald-Sweet Scratch Pad.  Overall, all the information contained in this collection focuses on Florida Citrus exchange history.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["This collection contains information regarding the Florida Citrus Exchange rules and packinghouses.  It has various advertisements and historical reports.  The bulk of this collection is made up of photographs, ranging from employees, Citrus Queens, and award ceremonies to groves, machinery and packinghouse exteriors and interiors.  Many of these photographs are of individual counties' exchange offices.  There are also several periodicals in this collection, such as the Seald-Sweet Scratch Pad.  Overall, all the information contained in this collection focuses on Florida Citrus exchange history."],"userestrict_html_tesm":["\u003cp\u003eThis collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"names_ssim":["Thomas B. Mack Florida Citrus Archives"],"corpname_ssim":["Thomas B. Mack Florida Citrus Archives"],"language_ssim":["English"],"total_component_count_is":78,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1870851996286713856,"_root_":"ddafea987f2895f13f571791","timestamp":"2026-07-16T06:31:38.655Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"ddafea987f2895f13f571791","title_ssm":["Florida Citrus Exchange Collection"],"title_tesim":["Florida Citrus Exchange Collection"],"ead_ssi":"ddafea987f2895f13f571791","unitdate_ssm":["1920s-1990s"],"unitdate_bulk_ssim":["1920s-1990s"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["CIT6090","/repositories/3/resources/138"],"text":["CIT6090","/repositories/3/resources/138","Florida Citrus Exchange Collection, bulk 1920s-1990s","Citrus fruit industry--Florida--History.","Citrus fruit industry--Florida--Marketing","Citrus fruit industry - foreign trade","Agricultural cooperatives--Florida--History","Photographs--Florida","Citrus industry--Florida--Periodicals ","Citrus fruits--Packing--Florida","Aerial photographs--Florida","This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.","The Florida Citrus Exchange is a cooperative organization of citrus growers across the state of Florida.  They began in 1909 following a prolonged freeze that destroyed many citrus crops.  The goal of the exchange was to promote cooperation between growers for recovery and increased marketing.  Over the years, this and other affiliated organizations partnered to conduct research, set standards, and recover from further blights on citrus plants.  This unification resulted in new innovations and further range of Florida Citrus sales.","This collection contains information regarding the Florida Citrus Exchange rules and packinghouses.  It has various advertisements and historical reports.  The bulk of this collection is made up of photographs, ranging from employees, Citrus Queens, and award ceremonies to groves, machinery and packinghouse exteriors and interiors.  Many of these photographs are of individual counties' exchange offices.  There are also several periodicals in this collection, such as the Seald-Sweet Scratch Pad.  Overall, all the information contained in this collection focuses on Florida Citrus exchange history.","This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).","Thomas B. Mack Florida Citrus Archives","English"],"unitid_tesim":["CIT6090","/repositories/3/resources/138"],"normalized_date_ssm":["bulk 1920s-1990s"],"normalized_title_ssm":["Florida Citrus Exchange Collection, bulk 1920s-1990s"],"collection_title_tesim":["Florida Citrus Exchange Collection, bulk 1920s-1990s"],"collection_ssim":["Florida Citrus Exchange Collection, bulk 1920s-1990s"],"repository_ssm":["Thomas B. Mack Florida Citrus Archives"],"repository_ssim":["Thomas B. Mack Florida Citrus Archives"],"access_terms_ssm":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"acqinfo_ssim":["This collection was donated to Professor Thomas Mack, date unknown (prior to 2009)."],"access_subjects_ssim":["Citrus fruit industry--Florida--History.","Citrus fruit industry--Florida--Marketing","Citrus fruit industry - foreign trade","Agricultural cooperatives--Florida--History","Photographs--Florida","Citrus industry--Florida--Periodicals ","Citrus fruits--Packing--Florida","Aerial photographs--Florida"],"access_subjects_ssm":["Citrus fruit industry--Florida--History.","Citrus fruit industry--Florida--Marketing","Citrus fruit industry - foreign trade","Agricultural cooperatives--Florida--History","Photographs--Florida","Citrus industry--Florida--Periodicals ","Citrus fruits--Packing--Florida","Aerial photographs--Florida"],"has_online_content_ssim":["false"],"extent_ssm":["1.6 Linear Feet"],"extent_tesim":["1.6 Linear Feet"],"genreform_ssim":["Aerial photographs--Florida"],"accessrestrict_html_tesm":["\u003cp\u003eThis collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials."],"bioghist_html_tesm":["\u003cp\u003eThe Florida Citrus Exchange is a cooperative organization of citrus growers across the state of Florida.  They began in 1909 following a prolonged freeze that destroyed many citrus crops.  The goal of the exchange was to promote cooperation between growers for recovery and increased marketing.  Over the years, this and other affiliated organizations partnered to conduct research, set standards, and recover from further blights on citrus plants.  This unification resulted in new innovations and further range of Florida Citrus sales.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["The Florida Citrus Exchange is a cooperative organization of citrus growers across the state of Florida.  They began in 1909 following a prolonged freeze that destroyed many citrus crops.  The goal of the exchange was to promote cooperation between growers for recovery and increased marketing.  Over the years, this and other affiliated organizations partnered to conduct research, set standards, and recover from further blights on citrus plants.  This unification resulted in new innovations and further range of Florida Citrus sales."],"scopecontent_html_tesm":["\u003cp\u003eThis collection contains information regarding the Florida Citrus Exchange rules and packinghouses.  It has various advertisements and historical reports.  The bulk of this collection is made up of photographs, ranging from employees, Citrus Queens, and award ceremonies to groves, machinery and packinghouse exteriors and interiors.  Many of these photographs are of individual counties' exchange offices.  There are also several periodicals in this collection, such as the Seald-Sweet Scratch Pad.  Overall, all the information contained in this collection focuses on Florida Citrus exchange history.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["This collection contains information regarding the Florida Citrus Exchange rules and packinghouses.  It has various advertisements and historical reports.  The bulk of this collection is made up of photographs, ranging from employees, Citrus Queens, and award ceremonies to groves, machinery and packinghouse exteriors and interiors.  Many of these photographs are of individual counties' exchange offices.  There are also several periodicals in this collection, such as the Seald-Sweet Scratch Pad.  Overall, all the information contained in this collection focuses on Florida Citrus exchange history."],"userestrict_html_tesm":["\u003cp\u003eThis collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"names_ssim":["Thomas B. Mack Florida Citrus Archives"],"corpname_ssim":["Thomas B. Mack Florida Citrus Archives"],"language_ssim":["English"],"total_component_count_is":78,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1870851996286713856,"_root_":"ddafea987f2895f13f571791","timestamp":"2026-07-16T06:31:38.655Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/ddafea987f2895f13f571791"}},{"id":"dde59887df80392325f2a53e","type":"collection","attributes":{"title":"Florida Citrus Mutual Papers, 1930s-2000s","abstract_or_scope":{"id":"https://flvc.lyrasistechnology.org/catalog/dde59887df80392325f2a53e#abstract_or_scope","type":"document_value","attributes":{"value":["\u003cp\u003eThis collection encompasses various materials produced by or written on the Florida Citrus Mutual organization. It has a wide date range, with files beginning in the 1930s, and ending in the early 2000s. It includes records of legal issues, including tariffs and regulatory laws. It also includes several business files, from meeting accounts to associate records to statistics reports to marketing materials. It has the 1987-2002 Market News Bulletin for the organization. It also contains three boxes of photographs, which largely feature members of the organization.\u003c/p\u003e"],"label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/dde59887df80392325f2a53e#breadcrumbs","type":"document_value","attributes":{"value":[{"id":"dde59887df80392325f2a53e","title_ssm":["Florida Citrus Mutual Papers"],"title_tesim":["Florida Citrus Mutual Papers"],"ead_ssi":"dde59887df80392325f2a53e","unitdate_ssm":["1930s-2000s"],"unitdate_inclusive_ssm":["1930s-2000s"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["CIT7005","/repositories/3/resources/142"],"text":["CIT7005","/repositories/3/resources/142","Florida Citrus Mutual Papers, 1930s-2000s","Florida Citrus Mutual","Citrus fruit industry--Florida--History.","Citrus growers--Florida--History.","Agricultural cooperatives--Florida--History.","Citrus fruits--Marketing--Florida","Citrus fruit industry--Florida--Marketing","Citrus fruit industry--Law and legislation--United States","This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.","In the late 1940s, Florida's citrus industry was experiencing severe market fluctuations. Citrus prices did not cover the cost of production, and growers were losing money. The Citrus Exchange determined that the industry needed an organization dedicated to stabilizing prices. ","The idea for Florida Citrus Mutual was born. With the support of several key industry members known as Mutual's \"Founding Fathers\" – Latt Maxcy, Barney Kilgore, C.C. Commander, J.A. Griffin and James C. Morton – Mutual was formed in 1948, and was officially activated on March 25, 1949. ","With more than 6,000 grower members, Florida Citrus Mutual's primary goal was to stabilize prices for growers and to provide previously unpublished price information to members. In the years that followed, Mutual expanded its focus to advocate for growers among state and federal lawmakers.\nInformation pulled from the Florida Citrus Mutual webpage (https://www.flcitrusmutual.com/).","This collection encompasses various materials produced by or written on the Florida Citrus Mutual organization.  It has a wide date range, with files beginning in the 1930s, and ending in the early 2000s.  It includes records of legal issues, including tariffs and regulatory laws.  It also includes several business files, from meeting accounts to associate records to statistics reports to marketing materials.  It has the 1987-2002 Market News Bulletin for the organization.  It also contains three boxes of photographs, which largely feature members of the organization.","This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).","Thomas B. Mack Florida Citrus Archives","English"],"unitid_tesim":["CIT7005","/repositories/3/resources/142"],"normalized_date_ssm":["1930s-2000s"],"normalized_title_ssm":["Florida Citrus Mutual Papers, 1930s-2000s"],"collection_title_tesim":["Florida Citrus Mutual Papers, 1930s-2000s"],"collection_ssim":["Florida Citrus Mutual Papers, 1930s-2000s"],"repository_ssm":["Thomas B. Mack Florida Citrus Archives"],"repository_ssim":["Thomas B. Mack Florida Citrus Archives"],"access_terms_ssm":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"acqinfo_ssim":["This collection was donated to Professor Thomas Mack, date unknown (prior to 2009)."],"access_subjects_ssim":["Florida Citrus Mutual","Citrus fruit industry--Florida--History.","Citrus growers--Florida--History.","Agricultural cooperatives--Florida--History.","Citrus fruits--Marketing--Florida","Citrus fruit industry--Florida--Marketing","Citrus fruit industry--Law and legislation--United States"],"access_subjects_ssm":["Florida Citrus Mutual","Citrus fruit industry--Florida--History.","Citrus growers--Florida--History.","Agricultural cooperatives--Florida--History.","Citrus fruits--Marketing--Florida","Citrus fruit industry--Florida--Marketing","Citrus fruit industry--Law and legislation--United States"],"has_online_content_ssim":["false"],"extent_ssm":["3.1 Linear Feet"],"extent_tesim":["3.1 Linear Feet"],"accessrestrict_html_tesm":["\u003cp\u003eThis collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials."],"bioghist_html_tesm":["\u003cp\u003eIn the late 1940s, Florida's citrus industry was experiencing severe market fluctuations. Citrus prices did not cover the cost of production, and growers were losing money. The Citrus Exchange determined that the industry needed an organization dedicated to stabilizing prices. \u003c/p\u003e\n","\u003cp\u003eThe idea for Florida Citrus Mutual was born. With the support of several key industry members known as Mutual's \"Founding Fathers\" \u0026#x2013; Latt Maxcy, Barney Kilgore, C.C. Commander, J.A. Griffin and James C. Morton \u0026#x2013; Mutual was formed in 1948, and was officially activated on March 25, 1949. \u003c/p\u003e\n","\u003cp\u003eWith more than 6,000 grower members, Florida Citrus Mutual's primary goal was to stabilize prices for growers and to provide previously unpublished price information to members. In the years that followed, Mutual expanded its focus to advocate for growers among state and federal lawmakers.\nInformation pulled from the Florida Citrus Mutual webpage (https://www.flcitrusmutual.com/).\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["In the late 1940s, Florida's citrus industry was experiencing severe market fluctuations. Citrus prices did not cover the cost of production, and growers were losing money. The Citrus Exchange determined that the industry needed an organization dedicated to stabilizing prices. ","The idea for Florida Citrus Mutual was born. With the support of several key industry members known as Mutual's \"Founding Fathers\" – Latt Maxcy, Barney Kilgore, C.C. Commander, J.A. Griffin and James C. Morton – Mutual was formed in 1948, and was officially activated on March 25, 1949. ","With more than 6,000 grower members, Florida Citrus Mutual's primary goal was to stabilize prices for growers and to provide previously unpublished price information to members. In the years that followed, Mutual expanded its focus to advocate for growers among state and federal lawmakers.\nInformation pulled from the Florida Citrus Mutual webpage (https://www.flcitrusmutual.com/)."],"scopecontent_html_tesm":["\u003cp\u003eThis collection encompasses various materials produced by or written on the Florida Citrus Mutual organization.  It has a wide date range, with files beginning in the 1930s, and ending in the early 2000s.  It includes records of legal issues, including tariffs and regulatory laws.  It also includes several business files, from meeting accounts to associate records to statistics reports to marketing materials.  It has the 1987-2002 Market News Bulletin for the organization.  It also contains three boxes of photographs, which largely feature members of the organization.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["This collection encompasses various materials produced by or written on the Florida Citrus Mutual organization.  It has a wide date range, with files beginning in the 1930s, and ending in the early 2000s.  It includes records of legal issues, including tariffs and regulatory laws.  It also includes several business files, from meeting accounts to associate records to statistics reports to marketing materials.  It has the 1987-2002 Market News Bulletin for the organization.  It also contains three boxes of photographs, which largely feature members of the organization."],"userestrict_html_tesm":["\u003cp\u003eThis collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"names_ssim":["Thomas B. Mack Florida Citrus Archives"],"corpname_ssim":["Thomas B. Mack Florida Citrus Archives"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":93,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1870852031839731712,"_root_":"dde59887df80392325f2a53e","timestamp":"2026-07-16T06:32:12.561Z","collection":{"numFound":1,"start":0,"numFoundExact":true,"docs":[{"id":"dde59887df80392325f2a53e","title_ssm":["Florida Citrus Mutual Papers"],"title_tesim":["Florida Citrus Mutual Papers"],"ead_ssi":"dde59887df80392325f2a53e","unitdate_ssm":["1930s-2000s"],"unitdate_inclusive_ssm":["1930s-2000s"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["CIT7005","/repositories/3/resources/142"],"text":["CIT7005","/repositories/3/resources/142","Florida Citrus Mutual Papers, 1930s-2000s","Florida Citrus Mutual","Citrus fruit industry--Florida--History.","Citrus growers--Florida--History.","Agricultural cooperatives--Florida--History.","Citrus fruits--Marketing--Florida","Citrus fruit industry--Florida--Marketing","Citrus fruit industry--Law and legislation--United States","This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.","In the late 1940s, Florida's citrus industry was experiencing severe market fluctuations. Citrus prices did not cover the cost of production, and growers were losing money. The Citrus Exchange determined that the industry needed an organization dedicated to stabilizing prices. ","The idea for Florida Citrus Mutual was born. With the support of several key industry members known as Mutual's \"Founding Fathers\" – Latt Maxcy, Barney Kilgore, C.C. Commander, J.A. Griffin and James C. Morton – Mutual was formed in 1948, and was officially activated on March 25, 1949. ","With more than 6,000 grower members, Florida Citrus Mutual's primary goal was to stabilize prices for growers and to provide previously unpublished price information to members. In the years that followed, Mutual expanded its focus to advocate for growers among state and federal lawmakers.\nInformation pulled from the Florida Citrus Mutual webpage (https://www.flcitrusmutual.com/).","This collection encompasses various materials produced by or written on the Florida Citrus Mutual organization.  It has a wide date range, with files beginning in the 1930s, and ending in the early 2000s.  It includes records of legal issues, including tariffs and regulatory laws.  It also includes several business files, from meeting accounts to associate records to statistics reports to marketing materials.  It has the 1987-2002 Market News Bulletin for the organization.  It also contains three boxes of photographs, which largely feature members of the organization.","This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).","Thomas B. Mack Florida Citrus Archives","English"],"unitid_tesim":["CIT7005","/repositories/3/resources/142"],"normalized_date_ssm":["1930s-2000s"],"normalized_title_ssm":["Florida Citrus Mutual Papers, 1930s-2000s"],"collection_title_tesim":["Florida Citrus Mutual Papers, 1930s-2000s"],"collection_ssim":["Florida Citrus Mutual Papers, 1930s-2000s"],"repository_ssm":["Thomas B. Mack Florida Citrus Archives"],"repository_ssim":["Thomas B. Mack Florida Citrus Archives"],"access_terms_ssm":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"acqinfo_ssim":["This collection was donated to Professor Thomas Mack, date unknown (prior to 2009)."],"access_subjects_ssim":["Florida Citrus Mutual","Citrus fruit industry--Florida--History.","Citrus growers--Florida--History.","Agricultural cooperatives--Florida--History.","Citrus fruits--Marketing--Florida","Citrus fruit industry--Florida--Marketing","Citrus fruit industry--Law and legislation--United States"],"access_subjects_ssm":["Florida Citrus Mutual","Citrus fruit industry--Florida--History.","Citrus growers--Florida--History.","Agricultural cooperatives--Florida--History.","Citrus fruits--Marketing--Florida","Citrus fruit industry--Florida--Marketing","Citrus fruit industry--Law and legislation--United States"],"has_online_content_ssim":["false"],"extent_ssm":["3.1 Linear Feet"],"extent_tesim":["3.1 Linear Feet"],"accessrestrict_html_tesm":["\u003cp\u003eThis collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials."],"bioghist_html_tesm":["\u003cp\u003eIn the late 1940s, Florida's citrus industry was experiencing severe market fluctuations. Citrus prices did not cover the cost of production, and growers were losing money. The Citrus Exchange determined that the industry needed an organization dedicated to stabilizing prices. \u003c/p\u003e\n","\u003cp\u003eThe idea for Florida Citrus Mutual was born. With the support of several key industry members known as Mutual's \"Founding Fathers\" \u0026#x2013; Latt Maxcy, Barney Kilgore, C.C. Commander, J.A. Griffin and James C. Morton \u0026#x2013; Mutual was formed in 1948, and was officially activated on March 25, 1949. \u003c/p\u003e\n","\u003cp\u003eWith more than 6,000 grower members, Florida Citrus Mutual's primary goal was to stabilize prices for growers and to provide previously unpublished price information to members. In the years that followed, Mutual expanded its focus to advocate for growers among state and federal lawmakers.\nInformation pulled from the Florida Citrus Mutual webpage (https://www.flcitrusmutual.com/).\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["In the late 1940s, Florida's citrus industry was experiencing severe market fluctuations. Citrus prices did not cover the cost of production, and growers were losing money. The Citrus Exchange determined that the industry needed an organization dedicated to stabilizing prices. ","The idea for Florida Citrus Mutual was born. With the support of several key industry members known as Mutual's \"Founding Fathers\" – Latt Maxcy, Barney Kilgore, C.C. Commander, J.A. Griffin and James C. Morton – Mutual was formed in 1948, and was officially activated on March 25, 1949. ","With more than 6,000 grower members, Florida Citrus Mutual's primary goal was to stabilize prices for growers and to provide previously unpublished price information to members. In the years that followed, Mutual expanded its focus to advocate for growers among state and federal lawmakers.\nInformation pulled from the Florida Citrus Mutual webpage (https://www.flcitrusmutual.com/)."],"scopecontent_html_tesm":["\u003cp\u003eThis collection encompasses various materials produced by or written on the Florida Citrus Mutual organization.  It has a wide date range, with files beginning in the 1930s, and ending in the early 2000s.  It includes records of legal issues, including tariffs and regulatory laws.  It also includes several business files, from meeting accounts to associate records to statistics reports to marketing materials.  It has the 1987-2002 Market News Bulletin for the organization.  It also contains three boxes of photographs, which largely feature members of the organization.\u003c/p\u003e"],"scopecontent_heading_ssm":["Scope and Contents"],"scopecontent_tesim":["This collection encompasses various materials produced by or written on the Florida Citrus Mutual organization.  It has a wide date range, with files beginning in the 1930s, and ending in the early 2000s.  It includes records of legal issues, including tariffs and regulatory laws.  It also includes several business files, from meeting accounts to associate records to statistics reports to marketing materials.  It has the 1987-2002 Market News Bulletin for the organization.  It also contains three boxes of photographs, which largely feature members of the organization."],"userestrict_html_tesm":["\u003cp\u003eThis collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).\u003c/p\u003e"],"userestrict_heading_ssm":["Conditions Governing Use"],"userestrict_tesim":["This collection is owned by Florida Southern College and is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s)."],"names_ssim":["Thomas B. Mack Florida Citrus Archives"],"corpname_ssim":["Thomas B. Mack Florida Citrus Archives"],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":93,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1870852031839731712,"_root_":"dde59887df80392325f2a53e","timestamp":"2026-07-16T06:32:12.561Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/dde59887df80392325f2a53e"}},{"id":"ae720522137d8f9a331938c8","type":"collection","attributes":{"title":"Frederick J. Houk Collection, 1950-1989","creator":{"id":"https://flvc.lyrasistechnology.org/catalog/ae720522137d8f9a331938c8#creator","type":"document_value","attributes":{"value":["Houk, Frederick J."],"label":"Creator"}},"abstract_or_scope":{"id":"https://flvc.lyrasistechnology.org/catalog/ae720522137d8f9a331938c8#abstract_or_scope","type":"document_value","attributes":{"value":["\u003cp\u003eThe materials in this collection primarily reflect the subject's involvement with Citrus Central's marketing department in the 1970s. Included are notes, meeting minutes, and correspondence related to the organization's operations and marketing efforts.\u003c/p\u003e"],"label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/ae720522137d8f9a331938c8#breadcrumbs","type":"document_value","attributes":{"value":[{"id":"ae720522137d8f9a331938c8","title_ssm":["Frederick J. Houk Collection"],"title_tesim":["Frederick J. Houk Collection"],"ead_ssi":"ae720522137d8f9a331938c8","unitdate_ssm":["1950-1989"],"unitdate_inclusive_ssm":["1950-1989"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["CIT2040","/repositories/3/resources/37"],"text":["CIT2040","/repositories/3/resources/37","Frederick J. Houk Collection, 1950-1989","Houk, Frederick J.","Citrus fruit industry--Florida--Marketing","Citrus Central, Inc.","Fruit juices--Marketing","Florida Citrus Commission","Advertising--Citrus industry--Florida","Sales reports--Florida","This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.","The materials in this collection have been maintained in the order in which they were found. 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At the time his business card read \"a man who intends to drive from end to end on every numbered highway in Florida.\" He later developed a passion for collecting match covers and could rightly claim to own the largest collection of Florida covers in the world. Mr. Houk was a Navy veteran, an independent citrus broker and a devoted member of the Winter Park Christian Church. He passed away on August 16, 2011, in Orange County, Florida.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["Frederick J. Houk was born on January 11, 1927, in Franklin, N.C. In 1968, he moved to Florida and joined Citrus Central, inc. in their marketing department. Citrus Central, located in Orlando, was a sales organization owned by seven citrus processors. In 1987 he was honored by the Governor and Cabinet for his work in researching and recording the state's historical markers. At the time his business card read \"a man who intends to drive from end to end on every numbered highway in Florida.\" He later developed a passion for collecting match covers and could rightly claim to own the largest collection of Florida covers in the world. Mr. Houk was a Navy veteran, an independent citrus broker and a devoted member of the Winter Park Christian Church. He passed away on August 16, 2011, in Orange County, Florida."],"odd_html_tesm":["\u003cp\u003eThis collection has been processed at a basic level in an effort to make this\ncollection available in the shortest amount of time. Misfiled documents and other errors may be present.\u003c/p\u003e"],"odd_heading_ssm":["General"],"odd_tesim":["This collection has been processed at a basic level in an effort to make this\ncollection available in the shortest amount of time. 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Houk Collection, 1950-1989","Houk, Frederick J.","Citrus fruit industry--Florida--Marketing","Citrus Central, Inc.","Fruit juices--Marketing","Florida Citrus Commission","Advertising--Citrus industry--Florida","Sales reports--Florida","This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.","The materials in this collection have been maintained in the order in which they were found. Due to rehousing that occurred many years ago, it is not clear if this is the original order.","Frederick J. Houk was born on January 11, 1927, in Franklin, N.C. In 1968, he moved to Florida and joined Citrus Central, inc. in their marketing department. 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Included are notes, meeting minutes, and correspondence related to the organization's operations and marketing efforts.","The Frederick J. Houk Collection is owned by Florida Southern College. This\ncollection is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).","Thomas B. Mack Florida Citrus Archives","Houk, Frederick J.","English"],"unitid_tesim":["CIT2040","/repositories/3/resources/37"],"normalized_date_ssm":["1950-1989"],"normalized_title_ssm":["Frederick J. Houk Collection, 1950-1989"],"collection_title_tesim":["Frederick J. Houk Collection, 1950-1989"],"collection_ssim":["Frederick J. Houk Collection, 1950-1989"],"repository_ssm":["Thomas B. Mack Florida Citrus Archives"],"repository_ssim":["Thomas B. 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At the time his business card read \"a man who intends to drive from end to end on every numbered highway in Florida.\" He later developed a passion for collecting match covers and could rightly claim to own the largest collection of Florida covers in the world. Mr. Houk was a Navy veteran, an independent citrus broker and a devoted member of the Winter Park Christian Church. He passed away on August 16, 2011, in Orange County, Florida.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["Frederick J. Houk was born on January 11, 1927, in Franklin, N.C. In 1968, he moved to Florida and joined Citrus Central, inc. in their marketing department. Citrus Central, located in Orlando, was a sales organization owned by seven citrus processors. In 1987 he was honored by the Governor and Cabinet for his work in researching and recording the state's historical markers. At the time his business card read \"a man who intends to drive from end to end on every numbered highway in Florida.\" He later developed a passion for collecting match covers and could rightly claim to own the largest collection of Florida covers in the world. Mr. Houk was a Navy veteran, an independent citrus broker and a devoted member of the Winter Park Christian Church. He passed away on August 16, 2011, in Orange County, Florida."],"odd_html_tesm":["\u003cp\u003eThis collection has been processed at a basic level in an effort to make this\ncollection available in the shortest amount of time. Misfiled documents and other errors may be present.\u003c/p\u003e"],"odd_heading_ssm":["General"],"odd_tesim":["This collection has been processed at a basic level in an effort to make this\ncollection available in the shortest amount of time. 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Mack Florida Citrus Archives"],"persname_ssim":["Houk, Frederick J."],"language_ssim":["English"],"descrules_ssm":["Describing Archives: A Content Standard"],"total_component_count_is":19,"online_item_count_is":0,"component_level_isim":[0],"sort_isi":0,"_version_":1870852047977316352,"_root_":"ae720522137d8f9a331938c8","timestamp":"2026-07-16T06:32:27.951Z"}]}}],"label":"Breadcrumbs"}}},"links":{"self":"https://flvc.lyrasistechnology.org/catalog/ae720522137d8f9a331938c8"}},{"id":"4257a98a768d5f79eede1d50","type":"collection","attributes":{"title":"Haines City Citrus Growers Cooperative, 1956-2022","creator":{"id":"https://flvc.lyrasistechnology.org/catalog/4257a98a768d5f79eede1d50#creator","type":"document_value","attributes":{"value":["Haines City Citrus Growers Cooperative "],"label":"Creator"}},"abstract_or_scope":{"id":"https://flvc.lyrasistechnology.org/catalog/4257a98a768d5f79eede1d50#abstract_or_scope","type":"document_value","attributes":{"value":["\u003cp\u003eThe HCCGA records include photographs, annual meeting reports, newsletters, and memorabilia. The annual meeting reports date from 1949 to 2009 and include general financial reports to the membership. Memorabilia includes baseball caps, tie pins, drink coasters, and sunglasses. There are VHS tapes with marketing materials, and several oversized copies of newspaper articles. There are also crate labels.\u003c/p\u003e"],"label":"Abstract Or Scope"}},"breadcrumbs":{"id":"https://flvc.lyrasistechnology.org/catalog/4257a98a768d5f79eede1d50#breadcrumbs","type":"document_value","attributes":{"value":[{"id":"4257a98a768d5f79eede1d50","title_ssm":["Haines City Citrus Growers Cooperative"],"title_tesim":["Haines City Citrus Growers Cooperative"],"ead_ssi":"4257a98a768d5f79eede1d50","unitdate_ssm":["1956-2022"],"unitdate_inclusive_ssm":["1956-2022"],"level_ssm":["collection"],"level_ssim":["Collection"],"unitid_ssm":["CIT3005","/repositories/3/resources/34"],"text":["CIT3005","/repositories/3/resources/34","Haines City Citrus Growers Cooperative, 1956-2022","Haines City Citrus Growers Cooperative","Citrus industry--Florida--History","Agricultural cooperatives--Florida--History","Citrus fruits--Harvesting ","Citrus fruits--Packing--Florida","Citrus fruit industry--Florida--Marketing","Business records--Florida","Photographs","Sound recordings.","Video recordings","Memorabilia","This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.","Haines City Citrus Growers Association was an agriculturally based cooperative. It was a growerowned fresh citrus cooperative offering members grove care, harvesting, packing services, and marketing. HCCGA began operation in 1909 in Haines City, Florida and shipped citrus fruit to markets\nin the United States and Canada under brands including Hill Top, Hill Top Gold, Red Cloud, and Canoe Creek. At one time, they supplied fruit through DNE World Citrus, Ft Pierce, Florida and processed fruit through Florida's Natural Growers, Lake Wales, Florida. At one time in its history, it was the second\noldest citrus cooperative in Florida and the fifth largest packing operation in the state. It went inactive in 2022.","The HCCGA records include photographs, annual meeting reports, newsletters, and memorabilia. The annual meeting reports date from 1949 to 2009 and include general financial reports to the membership. Memorabilia includes baseball caps, tie pins, drink coasters, and sunglasses. There are VHS tapes with marketing materials, and several oversized copies of newspaper articles. There are also crate labels.","Copyright has been transferred to the college. Permission to publish material must be obtained from Sarah D. and L. Kirk McKay, Jr. Archives Center or the appropriate copyright holder. Please inquire if you have questions.","Thomas B. Mack Florida Citrus Archives","Haines City Citrus Growers Cooperative ","English"],"unitid_tesim":["CIT3005","/repositories/3/resources/34"],"normalized_date_ssm":["1956-2022"],"normalized_title_ssm":["Haines City Citrus Growers Cooperative, 1956-2022"],"collection_title_tesim":["Haines City Citrus Growers Cooperative, 1956-2022"],"collection_ssim":["Haines City Citrus Growers Cooperative, 1956-2022"],"repository_ssm":["Thomas B. Mack Florida Citrus Archives"],"repository_ssim":["Thomas B. Mack Florida Citrus Archives"],"creator_ssm":["Haines City Citrus Growers Cooperative "],"creator_ssim":["Haines City Citrus Growers Cooperative "],"creator_corpname_ssim":["Haines City Citrus Growers Cooperative "],"creators_ssim":["Haines City Citrus Growers Cooperative "],"access_terms_ssm":["Copyright has been transferred to the college. Permission to publish material must be obtained from Sarah D. and L. Kirk McKay, Jr. Archives Center or the appropriate copyright holder. Please inquire if you have questions."],"acqinfo_ssim":["This collection was donated by Dennis Broadaway in 2021."],"access_subjects_ssim":["Haines City Citrus Growers Cooperative","Citrus industry--Florida--History","Agricultural cooperatives--Florida--History","Citrus fruits--Harvesting ","Citrus fruits--Packing--Florida","Citrus fruit industry--Florida--Marketing","Business records--Florida","Photographs","Sound recordings.","Video recordings","Memorabilia"],"access_subjects_ssm":["Haines City Citrus Growers Cooperative","Citrus industry--Florida--History","Agricultural cooperatives--Florida--History","Citrus fruits--Harvesting ","Citrus fruits--Packing--Florida","Citrus fruit industry--Florida--Marketing","Business records--Florida","Photographs","Sound recordings.","Video recordings","Memorabilia"],"has_online_content_ssim":["false"],"extent_ssm":["5 Cubic Feet"],"extent_tesim":["5 Cubic Feet"],"genreform_ssim":["Business records--Florida","Photographs","Sound recordings.","Video recordings","Memorabilia"],"date_range_isim":[1956,1957,1958,1959,1960,1961,1962,1963,1964,1965,1966,1967,1968,1969,1970,1971,1972,1973,1974,1975,1976,1977,1978,1979,1980,1981,1982,1983,1984,1985,1986,1987,1988,1989,1990,1991,1992,1993,1994,1995,1996,1997,1998,1999,2000,2001,2002,2003,2004,2005,2006,2007,2008,2009,2010,2011,2012,2013,2014,2015,2016,2017,2018,2019,2020,2021,2022],"accessrestrict_html_tesm":["\u003cp\u003eThis collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials.\u003c/p\u003e"],"accessrestrict_heading_ssm":["Conditions Governing Access"],"accessrestrict_tesim":["This collection is open for research. Researchers must contact McKay Archives in advance for access to unprocessed born digital materials in this collection. Collection restrictions, copyright limitations, or technical complications may hinder the archives' ability to provide access to unprocessed born digital materials."],"bioghist_html_tesm":["\u003cp\u003eHaines City Citrus Growers Association was an agriculturally based cooperative. It was a growerowned fresh citrus cooperative offering members grove care, harvesting, packing services, and marketing. HCCGA began operation in 1909 in Haines City, Florida and shipped citrus fruit to markets\nin the United States and Canada under brands including Hill Top, Hill Top Gold, Red Cloud, and Canoe Creek. At one time, they supplied fruit through DNE World Citrus, Ft Pierce, Florida and processed fruit through Florida's Natural Growers, Lake Wales, Florida. At one time in its history, it was the second\noldest citrus cooperative in Florida and the fifth largest packing operation in the state. It went inactive in 2022.\u003c/p\u003e"],"bioghist_heading_ssm":["Biographical / Historical"],"bioghist_tesim":["Haines City Citrus Growers Association was an agriculturally based cooperative. It was a growerowned fresh citrus cooperative offering members grove care, harvesting, packing services, and marketing. HCCGA began operation in 1909 in Haines City, Florida and shipped citrus fruit to markets\nin the United States and Canada under brands including Hill Top, Hill Top Gold, Red Cloud, and Canoe Creek. At one time, they supplied fruit through DNE World Citrus, Ft Pierce, Florida and processed fruit through Florida's Natural Growers, Lake Wales, Florida. At one time in its history, it was the second\noldest citrus cooperative in Florida and the fifth largest packing operation in the state. It went inactive in 2022."],"scopecontent_html_tesm":["\u003cp\u003eThe HCCGA records include photographs, annual meeting reports, newsletters, and memorabilia. The annual meeting reports date from 1949 to 2009 and include general financial reports to the membership. Memorabilia includes baseball caps, tie pins, drink coasters, and sunglasses. There are VHS tapes with marketing materials, and several oversized copies of newspaper articles. 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